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Digital Media In Todays Society Essay

1519 words - 7 pages

Revolution, defined as an, “overthrow or repudiation, and the thorough replacement of an established government or political system by the people governed.” For the moment, let’s change “government or political system” to “form of entertainment” and “the people governed” to “its’ viewers.” The Digital Revolution, more commonly known as the Information Age, is defined as an overthrow or repudiation, and the thorough replacement of an established form of entertainment by its’ viewers. The Information Age, beginning around 1975, was “characterized by the gathering and almost instantaneous transmission of vast amounts of information and the rise of information-based industries.” The 1970’s ...view middle of the document...

Because the cast is constantly interactive during the show, fans would much rather watch live, with hopes of being retweeted by Tony Goldwyn or Kerry Washington, than on the ABC Watch app or on-demand the next day. Furthermore, television has made strides in increasing their relevance by engaging in the luxury of cell phone applications. Xfinity TV Player, Dish Anywhere, TWC (Time Warner Cable) and HBO Go, all for Android and iPhone are just some examples of having television available to you whether you’re in front of one or not. The television broadcast industry has skillfully adopted the idea that the TV must go to the viewer because there is no longer time for the viewer to come to it.
While one is certainly able to watch their favorite television networks online, broadcasters have not gone to the extreme of solely relying on the Internet as their main source of airing. Television is not entirely obsolete, older generations such as the baby boomers had TV as their first exciting form of entertainment. If television were taken away from them now, it would cause an uproar. Conversely, for Generation Y, the partnerships with companies like Hulu and Netflix have fared especially well. In a time where children and young adults must maintain a 4.0 GPA and have outstanding extracurricular activities, it is virtually impossible to watch live TV when the most popular show is on and get into the university of your choice. Hulu and Netflix have solved these problems for young people and older ones as well. Businessmen and women can also now enjoy the pleasure of having a successful career and watching Breaking Bad and Game of Thrones whenever they desire. Neilsen’s article, “How Subscription-Based Streaming Services Are Making Waves,” pundits, “There’s no denying that online video subscription services have made waves that have reverberated throughout the media industry. Viewers want entertainment options – from professional TV-like programming to homemade content that goes viral – and streaming video offers just that.” Even on sites like Netflix, that is mostly dedicated to movie watching, the percent of those watching television on Netflix jumped from 11% in 2011 to 19% in 2012 and has been steadily rising since.
All in all, the Information Age is a perfect reflection of its name. We crave information, and in this era when it comes to entertainment and technology, we get what we want when we want it. Television does not work anymore because the idea of having to wait for the next episode, although presenting a sense of anticipation and excitement, is unrealistic for most of us. This idea of waiting has escaped the structure of our unfortunate lives. The Digital Revolution has completely negatively affected cable TV. When Lucy gave birth to Little Ricky on I Love Lucy, 72% of all U.S. homes with a TV tuned in, this was an overwhelming 44 million viewers. Today, the highest prime-time show is NFL Football and for the...

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