This website uses cookies to ensure you have the best experience. Learn more

Delta Air Lines Essay

1551 words - 7 pages

The purpose of this project is to review a fortune 500 company in the service industry and discuss their main line of business. Delta Air Lines is a very well known airline that flies passengers and their luggage to various destinations. In addition to discussing Delta Air Line’s main line of business, how the company implement’s the 4p’s of marketing will also be discussed in this project.

Delta Air Lines
When individuals think of fortune 500 companies Apple, Microsoft and the United States Parcel Services are amongst the first to come to mind. Fortune 500 companies are companies that are ranked annually by Fortune magazine and are the 500 largest companies in the United ...view middle of the document...

By 1987 Delta Air Service acquired an additional airline, Western Airlines, furthermore an alliance with TWA and Northwest Airlines so that a computer reservation service could then be created and implemented. After much competition in the late 1990’s Delta formed their own international alliance which collaborated them with Air France, Aero Mexico and Korean Airlines which they named Sky Team.
Delta Airlines offers services to 356 destinations in 65 countries. In 2010 Delta operated a fleet of 815 aircrafts of which 591 were owned by Delta Airlines which left the remaining 224 to be leased. Delta operates within three units in which they generate revenue, passenger, cargo and other by offering their customers over 13,000 daily flights. Based on revenue, Delta Cargo is one of the largest cargo carriers amongst various U.S. passenger airlines and is also a member of Sky Team Cargo which is the world’s largest global airline cargo association. The Sky Team Cargo coalition offers cargo customers a consistent international product line.
Headquartered in Atlanta, Georgia, Delta Airlines provides services to over 160 million customers worldwide each year and employs more than 80,000 individuals. Services of the airline includes Sky Miles frequent flier program which is typically a loyalty program, The Business Elite service in addition, Delta has more than 50 Delta Sky Clubs (Corporate Information, 2012). While serving so many individuals, Delta is investing over $2Billion through 2013 in airport facilities, global products and technology that will enhance customer’s experience on the ground as well as in the air. With, individuals can perform various functions including; check bags, review flight status, check in for flights and customers can print their boarding passes (Stats & Facts, 2012).
Delta operates in numerous countries such as France, China, Canada, Japan, Bahamas, Brazil and Greece. Delta Airlines has hubs in numerous places such as Atlanta, Salt Lake City, Detroit, Memphis, Tokyo, Paris-Charles de Gaulle and New York-JFK. In 2012, Delta Airlines and New York-La Guardia Airport expanded to create a new domestic hub for business travelers and in 2011 Delta was awarded an approval to create a joint business enterprise with Virgin Australia which gives customers traveling between the U.S. and Australia more options. There are nearly 25 day departures to 22 nonstop destinations from Paris-Charles de Gaulle International Airport which includes 5 of Delta Airlines hubs and other U.S. gateways including San Francisco, Chicago, Pittsburg and Boston. With a huge expansion, there are more destinations with Delta Air Lines and Delta Connection that offers 340 destinations, 61 countries and six continents. Delta also offers 25 peak day departures to 21 nonstop destinations throughout the Pacific and nine Asian destinations via the Delta Airline hub in Tokyo (In-Flight products, 2012).
The 4p’s of marketing...

Other Papers Like Delta Air Lines

Fsa And Valuation Essay

834 words - 4 pages Problem 5.16 – Delta Air Lines, Inc. Computing and Interpreting Risk and Bankruptcy Prediction Ratios for a Firm That Declared Bankruptcy. a. (1) Current Ratio: 2000: $3,205/$5,245 = 0.61 2001: $3,567/$6,403 = 0.56 2002: $3,902/$6,455 = 0.60 2003: $4,550/$6,157 = 0.74 2004: $3,606/$5,941 = 0.61 (2) Operating Cash Flow to Current Liabilities Ratio: 2001: $236/0.5($5,245 + $6,403) = 0.041 2002: $225/0.5($6,403 + $6,455) = 0.035 2003: $142/0.5

Revving Up Sales at Harley-Davidson Essay

1191 words - 5 pages Running head: INFORMATION SYSTEMS Information Systems for Decision-Making: CIS500 Patricia Peele Professor Eve Yeates, BS, MBA Strayer University October 13, 2011  Abstract Case study of “Revving Up Sales at Harley-Davidson”, pages 75-76 and “Delta Air Lines plays Catch-Up”, pages 77-79. This paper combines both case studies in one document, depicting business driven information systems used and

Delta Airlines

741 words - 3 pages ability to pay its interest on time as they do not have sufficient funds to cover interest charges. For Part b: Since the Altman’s Z-Score of Delta Airlines is always below 1.81, we can come to the conclusion that there is a high probability of bankruptcy as the result of the application of this bankruptcy production model. Specifically based on the financial data for Delta Air Lines, the most important factors that signaled the likelihood

Smart-End State Goals

1712 words - 7 pages not downsize to where it hurts instead of helps. By improving on these obstacles and reaching these objectives Classic Airlines will be on its way to being successful. Benchmarking Delta Air Lines, the world’s No. 1 airline, serves more than 170 million passengers each year. The airline’s SkyMiles frequent flier program, the world’s largest airline loyalty program. The over 74 million members of their reward program “increasingly

Cis 500 - Wireless And Mobile Technologies

1970 words - 8 pages benefits, to the company and its’ customers, earning Delta industry awards, such as Fortune Magazine’s Most Admired Airline Worldwide in 2013 and Air Transport World 2014 Airline of the Year Award. Even with these, and many other, recognitions, Delta was not without its’ struggles with the implementation. On June 11, 2014, Dr. Natalie L. Petouhoff, VP of Constellation Research reported the results of their Delta Air Lines case study. A primary

Creating You Dream Jobs

2246 words - 9 pages activities within the Airline. Compensation Plan Outline This section outlines a compensation plan that I will adopt for Delta Airlines, which is one of my favorite airline that I would wish to work in the near future. In review, Delta Air Lines is a leading American airline operating extensive countrywide and international network across all continents with an exception of Antarctica. The company’s headquarter is located in Atlanta, Georgia

Delta Airlines

5864 words - 24 pages A03-04-0011 Delta Air Lines: The Latin America Contact Center Decision PY In early September 2000, Mary Smith, Delta Air Lines’ Regional Director of Reservations for Latin America and the Caribbean, glanced over her notes one more time. Delta had decided to consolidate all of its reservations offices in Latin America into a single Latin America Contact Center. Now it was up to her to recommend a country location for this $3–4

Analysis of the Airlines Industry

2557 words - 11 pages . The strategic group that is best positioned in the airline industry is Delta Air Lines Corp. and United Continental. Their strategic grouping indicates that they are strong rivals. Both firms are high-cost providers and have national geographic coverage. This strategic positioning allows these companies to gain a greater market share, leading to increased profitability. The strategic groups that are worst positioned are Southwest airlines

Airline Industry - A Study

2269 words - 10 pages mainline passenger airlines, four are freight carriers, and three regional airlines. The mainline passenger airlines are Alaska Airlines, American Airlines, Delta Air Lines, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, United Airlines, US Airways (subsidiary of American Airlines Group), and Virgin America. The four freight carriers are Atlas Air, FedEx Express, Kalitta Air, and UPS Airlines. The three regional airlines are

Gordon Bethune "Successful Leadership Story"

983 words - 4 pages Leadership journey with Gordon Bethune To build a successful Career except the personal qualities required, it’s a very important in which company or organization this leader will be able to achieve its success. Therefore I would like to tell first some more words for the history and success of Continental Airlines – a major U.S. airline headquartered in Huston, Texas * In 1934: “Varney Speed Lines” was founded.The beginnings of

Overhead Costs

530 words - 3 pages contributors that help with minimizing overhead costs by providing and donating supplies time, and have a family of corporate partners (large corporations) who reduce their prices and provide the hospital with profound discounts allowing more money to be spent on research, programs, and treatments and reducing overhead costs. “Under the partnership, Delta Air Lines will be designated the premier travel partner of St. Jude and will provide the

Related Essays

Delta Airlines Essay

1466 words - 6 pages Delta Air Lines INC is a major United States airline that services both domestic and international travel. Delta is part of the “big four” legacy airline carriers, contributing to approximately 15.1% of the US domestic airline market share. Delta and its subsidiaries offer flights to 341 destinations with over 13,000 flights daily. Established in 1924, agricultural scientist Collet Woolman founded Delta as a crop dusting service. A few years

The New Delta Airline/International Financial Trends

4589 words - 19 pages The New Delta Airlines Thomas D. Stringer FIN 318-01 Principles of International Corporate Finance Dr. Gariboldi Delta Air Lines, Inc. is a commercial airline based and headquartered in Atlanta, Georgia. The primary business function of Delta is to provide public air transportation services on a system of regularly scheduled routes. It is a publicly traded company on the New York Stock Exchange under the ticker

Fresh Start Accounting Essay

1637 words - 7 pages Depreciation at Delta Air Lines: The "Fresh Start" Plant, property and equipment is one of the largest asset categories for airline companies. Flight equipment and ground property and equipment are often more than half of the total assets of an airline, and depreciation of those assets is a major operating expense. Depreciation is an exercise in cost allocation undertaken to match the cost of assets with the revenues earned during the periods

Delta Airlines Marketing Essay

5374 words - 22 pages course of most of its management. Even though Delta actively opposed deregulation, it entered deregulation with a number of strengths. By growing, it has elbowed its way into the “big five.” Delta has expanded significantly in the Southeast by acquiring Citizens and Southern Airlines in 1953. It expanded north with its acquisition of Northeast in 1972. And in 1986, Delta joined the stampede to merge by acquiring Western Air Lines, hubbed in Salt