This website uses cookies to ensure you have the best experience. Learn more

Dell Case Essay

887 words - 4 pages

Introduction and Company background

The purpose of this case study is to analyze the new product scenario and provide a written report.

Dell Computers was founded by Michael Dell in 1984 and has its head offices in Round Rock, Texas. (Benedetto, 2012, p. 165) Michael Dell has a very simply philosophy, selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations. (Dell Inc. - Company Profile, Information, Business Description, History, ...view middle of the document...

A recent study of the home/small business PC market found that most customers considered two important nonprice attributes when selling a PC: flexibility and performance. (Benedetto, 2012, p. 165) This will be an addition to an existing product line, about 26% of new products. (Benedetto, 2012, p. 14) According to the book, Phase 4 is a very important phase in the new products process. Phase 4 is the development phase, focusing on technical tasks and marketing tasks. We will be focused against these as well in this stage first starting with technical tasks: specify the full development process and its deliverables. Undertake to design prototypes; test and validate prototypes against protocol; design and validate production process for the best prototype, slowly scale up production as necessary for product and market testing. (Benedetto, 2012, p. 30) The second that we will be focusing against will be the marketing tasks, prepare strategy, tactics, and launch details for marketing plan, prepare proposed business plan and get approval for it, stipulate product augmentation ( service, packaging, branding, etc.) and prepare for it. (Benedetto, 2012, p. 30)

Perceptual Map

Market researcher’s use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers have of and the reactions they have to brands, products, services and other market offerings. This information can help a business identify potential new products during the product development process. (Wiley, 2012) In this particular comparison we are looking at two essential key nonprice attributes of the top 4 major brands. According to the book the positions are on scales of -2 to +2. (Benedetto, 2012, p. 166) It seems that...

Other Papers Like Dell Case

Case Analysis 1: Sara Lee vs Dell vs Jcpenney

1845 words - 8 pages Case Analysis 1: Sara Lee vs Dell vs JCPenney With the advance of technology and the development of society, the competition in industry is increasing intense. If there is no any innovation and just standstill for a company, it will be out of business quickly and be replaced by other competitors. Under this condition, every company wants to make wise strategy to gain profits and strength their competitiveness in the industry. Information

Dell Working Capital Case Essay

764 words - 4 pages * Explain how Dell’s working capital policy is a competitive advantage for the company? Dell uses a just in time order fulfillment policy and accurate forecasting of sales to minimize inventories. This allowed Dell to hold inventory of finished products far below levels of their competitors (10-20% compared to 50-70% industry level) and furthermore allowed them to quickly implement changes to their product lines as new technologies became

Dell Case Study

1008 words - 5 pages INTRODUCTION: Although Dell (“Dell” or the “Company”) is one of the medium size players, the Company is one of the most profitable and fastest growing Companies in the industry. The industry is characterized by several different products such as computers, imaging, printing systems, information technology and services and solutions. The industry has seen double digit growth for the last 10 years but as 2001 came to an end, the industry is

Case: Dell Inc.: Improving the Flexibility of the Desktop Pc Supply Chain

3720 words - 15 pages Case: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain It was June 2005, seemingly a good time for Dell Inc. Since the dot-com bubble burst in 2001, the price of the company’s stock had roughly doubled. Both the company’s revenue and net income were reaching new heights. In spite of the confidence and optimism, however, Dell’s desktop PC manufacturing division found that its manufacturing costs had continued to surge. Tom

Running Head: Dell Direct Case Study

861 words - 4 pages Dell Direct Introduction Michael Dell is the CEO and founder of Dell. He started this company in 1984 when he was a student. The idea of Michael Dell when starting the company was that consumers of computers would like customized products that serve their own purpose. By so doing, Dell Computer Company developed a marketing strategy focusing on consumer direct purchase of their products from the source. This strategy has allowed the company


287 words - 2 pages Dell | Just in Time | | Introduction: What are inventory systems and why area they used? THE BUSINESSES OF YOUR CHOICE: Describe the businesses that your team chose to investigate: (i) What kind of inventory systems do they use? (ii) what are the advantages of each inventory system? (iii) what are the challenges? (iv) are the businesses happy with the current inventory system? (v) are the businesses attempting

Dell Online

1507 words - 7 pages adjust sales staff and production levels to meet the corresponding demand. The primary problem facing Dell and its competitors is the general softening of the PC and PC server/peripheral markets during a time when the industry is in the maturity stage. The mature industry in this case finds that roughly 50% of U.S. households own one or more PC’s at the present time. While the penetration into the household PC market is not effectively stalled

Dell Computer

872 words - 4 pages CASE:  DELL COMPUTER’S  STATE‐OF‐THE ART PRODUCTION CENTERS USING                             VENDOR MANAGED INVENTORY MODELS    Michael Dell reshaped the computer industry with build‐to‐order computers directly sold to consumers.  His business model positioned the company for emerging internet sales , with one of the highest sales  figures in the industry. But Dell has done more than streamlined the selling and distribution process, he  has

Dell Financial

1164 words - 5 pages having enough cash to pay its bills over the next 12 months, Apple is at the opposite side of the spectrum with a current ratio at 2.0. This means Apple is in good financial stability but not investing its assets well. Dell is not the only company that cannot pay its current liabilities without being dependant on sale of inventory; Lenovo, Hewlett Packard (HP), and Acer are all in poor financial position to pay bills in case of an economic

Dell Computers

887 words - 4 pages problems and other issues with its customer service department. Our reading tells us that you should establish valid performance standards when designing effective controls systems. In the case of Dell computers, it seems as if they missed a step or two. When designing an effective control system there are a few things that need to happen in conjunction with establishing the valid performance standards. Managers should also provide adequate

Dell Promotion

749 words - 3 pages the Promotional mix that are relevant to Dell. Sales Promotions Sales promotions have emerged to be one of the key elements in the communications mix. Buying decisions are often impulsive and hence take place in the time spent at the supermarket or retail outlet. In Dell’s case, the retail presence is still work in progress. Hence, it is essential that the Dell websites worldwide simulate the retail shopping experience and capture the attention

Related Essays

Dell Case Study

4806 words - 20 pages Dell Case Study: Why can’t we be friends? [pic] [pic] Group 4 MGT 4199 W02 July 13, 2010 Part I: History Dell Computer got its start in 1984 when Michael Dell, a 19 year old University of Tennessee Freshman, began selling enhanced IBM compatible computers from his dorm room and trunk of his car. Michael Dell funded the start up cost by withdrawing $1,000 from his savings account, used his car as

Dell Case Assignment

1079 words - 5 pages Crafting And Executive Strategy Assignment 1 Case Study # 6 Dell Inc. In 2008 : Can it overtake Hewlett – Packard as the worldwide leaders in personal computers ? Submitted to : Prof. James Farmer Submitted By : Roshni Patel Student Number : 300686000 Question 1: Dell inc. Began with a ‘winning strategy’. At this time (2012), this strategy is not used to the extent that it was once was and the company is now not the company that it

Dell Case Study

3032 words - 13 pages potential staff from 80,000 to only 15,000. Dell also was aware of factors that would hinder its supply chain. For example, they maintained a multiple list of shippers as not to be affected by unexpected delays and organizational issues. In addition, they understood the importance of developing their own enterprise systems in-house to control all the variables and maintain their business processes. This is one of the best case studies in the IT

Dell Case 2009 Essay

2418 words - 10 pages Major Case Assignment Case: Dell 2009 Concordia University John Molson School of Business July 22, 2010 INTRODUCTION Situation Synopsis After almost 20 years of unprecedented growth and industry leadership, Dell has started losing market share to its competitors: HP, Apple, Acer and Lenovo. Furthermore, its stock price has plummeted from its record 1998 high of US$139.88 to almost US$20.00 in July 2008. Due to poor performance