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Definition Of Budweiser Essay

618 words - 3 pages

Budweiser is a German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern Bohemia, Czech Republic.
Beer brewing in České Budějovice (or Budweis) dates back to the 13th century.[1] A few hundred years later, two breweries were founded in the city that made beer which they called "Budweiser," both being beers from the city of České Budějovice (Budweis), Czech Republic. In 1876, the US brewer Anheuser-Busch began making a beer which it also called "Budweiser". This led in 1907 to the "Budweiser trademark dispute" between beer companies claiming trademarks rights to the name "Budweiser".[2]
The three companies are:
* Budweiser Bier Bürgerbräu, founded 1795 by German-speaking citizens of České Budějovice, which began exporting Budweiser Bier to the US in 1875. The company was expropriated by the state in 1945, when they changed the ...view middle of the document...

[2] The Europeans wish to maintain or regain their right to market their beer under their traditional trademark. Bürgerbräu has marketed its beer as Budweiser Biersince 1876, while Budvar has marketed its product this way since 1895. The two companies in České Budějovice point out that Budweiser is not a generic name, but refers to a beer actually made in the city.
The existence of several beers with similar names has caused problems in some markets. In 1907 the US and Czech brewers made an agreement that Anheuser-Busch could market its beer as Budweiser only in North America, while the Czech brewers had the rights to the European markets. Anheuser-Busch markets its product as "Bud" (in France and elsewhere) and "Anheuser-Busch B" (in Germany, Austria and Switzerland),[2] where the beer brewed in the original city retains the rights to the name. The United Kingdom and Ireland are some of the few places where both Anheuser-Busch and Budvar beer are sold under the name "Budweiser".
In 2007 Anheuser-Busch signed a deal with Budějovický Budvar, the maker of the Czech Republic's Budweiser, to import Budvar Budweiser into the United States and sell it under the name Czechvar.[3][4]
In 2009 the European Court of First Instance upheld a ruling that refuses AB InBev, owners of the US Budweiser brand, permission to register the Budweiser brand as a community trademark.[5][6] After the ruling, AB InBev decided to keep the Budweiser or Bud name in 23 of 27 European countries. In the U.K., courts have ruled that neither company has exclusive rights to the name Budweiser.[7][8] In Germany, Budvar has exclusive control over the Budweiser brand name since May 2009.[6] According to the verdict of Court of Justice of the European Union in July 2010, Budweiser Budvar has exclusive control over the Budweiser brand name in the whole European Union.[9][10]
According to the UK Budweiser Budvar website, "Currently [in 2011] there are about 40 trademark dispute cases pending in different jurisdictions and some 70 procedural issues up for consideration around the world".

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