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Defining A Business Plan Essay

1169 words - 5 pages

Defining a Business Plan

Mirza Dizdarevic

University of Phoenix

Defining a Business Plan

Johnson and Johnson is a company that has been around for many years. They strive to bring the purest customer satisfaction and at the same time practice ethics, marketing and also stress the importance of missions and vision of the company. Their view of their mission is stated in their CREDO, which is posted in all the building around all Johnson and Johnson buildings. The values that guide their decision making are all implemented in Our Credo. Put simply, Our Credo challenges us to put the needs and well-being of the people we serve first and this is why customer satisfaction is very ...view middle of the document...

Throughout the course I plan to research more into this “Our Credo” document and see if Johnson and Johnson lived up to these statements.

Having the personal experience working for Johnson and Johnson Vision Care Inc., I can say that when it comes to their product they are efficient to exceed the customer’s expectations. Every contact lens that they manufactured and shipped through their distribution center had their logo, which meant that this product was researched correctly, packaged correctly and is going to be distributed correctly. Since Johnson and Johnson has been around for a very long time, they strive on perfection and quality performance from their employees. The reason Vistakon strives for perfection is because they believe they put the time and the effort to train these individuals that are working for them and they also have the most advanced technology when it comes to providing the customer’s their products. This goes to show many individuals that when receiving a product that is manufactured by Johnson and Johnson, they know that they are getting top of the line product and this is why Johnson and Johnson has been very successful throughout the years.

One of the more appealing factors of this particular company is their diversity in culture. Vistakon is very diverse and multicultural. Since they are spread throughout 250 different locations and covering 57 countries, they understand the importance of having a multicultural environment. It is very important to have this type of working environment in order to know how other countries operate and for instance their customs as to how they function on daily basis. This type of tactic can be beneficial when it comes to negotiations with other countries by knowing how their culture is. Also diversity brings innovative ideas form other forms of life that many people would not have thought of. From the research that has been conducted on Johnson and Johnson, one can say that when it comes to business side of how they operate and how they diversify themselves, they are achieving something not many companies have achieved and that’s knowing how to conduct business on numerous other levels.

The vision, mission and values of Johnson and Johnson are very important. Their vision is very clear that they have conducted good business throughout the years and that they are highly respected in the market world and in the society (worldwide) as well. One thing that’s very impressive about this...

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