De, Liberate And Emerging Strategies Essay

625 words - 3 pages

Djeba Augustine

DELIBERATE AND EMERGING STRATEGIES Deliberate strategy is a strategy realised as intended while emergent strategy is said to be patterns of consistence realised despite, or in the absence of intentions. “ A strategy is said to be perfectly deliberate if the realised is formed exactly as intended. A strategy is perfectly emergent if there is order in the absence of intentions ”. ( Mintzberg & Waters, 1985). TYPES OF STRATEGY 1. Branding 2. Diversification and specialization ...view middle of the document...

e. intensifying its efforts but continuing to center its resources on the same activity that characterize its business), or it grows by diversifying (i.e. dedicating its existing or new resources to a new activity or activities that are different from the existing one , thus, modifying its field of business). Marketing diversification is a method of diversification which can be classified as specialization in some cases include strategies such as offering complementary products ; searching for new clients with the same needs whose requirements will be met with the same technology and even developing products to replace or substitute for the existing one.

ACQUISITION AND MERGERS The executives of a company purchase or merge with another company for the following reasons : to reduce competition ; to increase the company’s efficiency and profitability ( particularly if a synergy exists between both companies ) ; to improve the stability of results ; to find an outlet for excess funds and\or an outlet for investments. Also, acquisition and mergers allow a company to perform faster than it would normally do. It enables the company to increase its market shares without the risks of...

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