This website uses cookies to ensure you have the best experience. Learn more

D Department Of Choice Chocolate Essay

839 words - 4 pages

Good and poor examples of executive summaries
This is a GOOD example from an Accounting & Finance assignment.
Footnote
Executive Summary

This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative ...view middle of the document...

This is a GOOD example of an executive summary from a marketing report.
This report was commissioned to examine why the sales volume of Choice Chocolate has dropped over the past two years since its peak in 1998 and to recommend ways of increasing the volume. 

The research draws attention to the fact that in 1998, the market share of Choice Chocolate was 37%. The shares of their key competitors such as Venus and Bradbury were 22% and 18% respectively. The size of the chocolate market then was $36 million. Over the next two years, although Choice Chocolate retained its market share the volume of sales in the whole market decreased to $29 million. Further investigations reveal that this market shrinkage coincided with an increase in health awareness amongst consumers who regard the milk and sugar ingredients in chocolate as negative;moreover, since the second half of 1999, an increasing number of rival ‘health candies’ had appeared on the market. These claimed to offer the consumers a healthy alternative. These factors appear to be the major causes of the decreased sales volume of Choice Chocolate. 

Slim Choice is the latest chocolate range put forward by the R & D Department of Choice Chocolate. The report evaluates this range and concludes that it would be an ideal candidate to meet the challenge presented by the market and could satisfy the new consumer demand since it uses significantly reduced milk and sugar ingredients and is endorsed by renowned health experts. According to 97% of the 2000 subjects tested recently, it also retains the same flavour as the original range.

It is recommended:
 that Choice Chocolate take immediate measures to launch and promote Slim Choice...

Other Papers Like D Department of Choice Chocolate

Food And Ingredients That Affect Human Mood

1562 words - 7 pages our mood and energy (Ramnarace). One other ingredient that encourages a good mood is resveratrol which is an antioxidant commonly found in dark chocolate and red wine. This antioxidant actually increases the level of endorphins and serotonin in the brain. Endorphins are chemicals in the brain that give the body a sense of pleasure and serotonin is a mood altering chemical that also acts as an anti-depressant. Unfortunately, when using chocolate to

Ethel's Chocolate Lounges Essay

1355 words - 6 pages Ethel's Chocolate Lounges 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. Ethel’s Chocolate Lounges dates back to the seventeenth century when it was a very luxurious place where people from the highest level of society enjoyed the sweet taste. New Ethel’s Chocolate Lounges has its foundation from the previous one, bringing a similar idea that Starbucks offers-a chocolate shop where

Slaves in America

795 words - 4 pages ) Describing the type of consumer buying decision that best describe the choice to indulge at Ethel’s. Ethel’s chocolate is part of one of the most famous candy companies in the world and the idea that consumers were buying low cost goods and services. The routine response behavior decision making process is very low and consumers take little time on researching and decision making of the purchase. As a consumer I don’t spend a lot of time making

Marketing Launch Plan

3567 words - 15 pages Kudler Fine Foods Product Launch Kudler Fine Foods Product Launch Plan Introduction Kudler Fine Foods offers a variety of gourmet products including fine cheese, wines, and spirits. Kudler believes adding a premium gourmet chocolate line is beneficial to Kudler’s well-established theme; offering different types of chocolate, made with organic and nonorganic ingredients. This new product has an attractive price range for the

Ethel M Botanical Cactus Garden

997 words - 4 pages is a diagram showing the process of decision-making. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. The type of consumer buying decision that best describes the choice to indulge at Ethel’s Chocolate Lounge is limited decision making. This type of decision making requires low level involvement. There are five factors that determine the level of involvement. The first is

Zotter Living by Chocolate

4486 words - 18 pages chocolate producer in Austria to pursue this strategyg. In addition to his d In addition to process innovation, the term handgeschöpft was highly memorable and became part of Zotter’s brand in the mind of consumers; in German, the word alludes both to an action performed by hand (‘hand’) and divine creation (‘geschöpft’). e Although combining chili with chocolate was part of Mexican tradition, Zotter claims to be the first Western chocolate

Management: Theory, Practice, And Application MGT/300

2029 words - 9 pages Globalization, innovation and diversity at The Hershey Company impact the four functions of management locally, nationally and internationally. Our team assignment will demonstrate how The Hershey Company, North America's largest chocolate and non-chocolate confectionary and grocery products manufacturer, has effectively demonstrated its use of the four main functions of management. Proper planning, organizing, leadership, and control within The

Bsb126 Marketing Plan

1859 words - 8 pages against big New Zealand dairy companies such as Fonterra, Primo, Anchor and Meadow. Furthermore, the creamery has expanded in selected stores in the eastern parts of Australia (Countdown New Zealand, 2015). Despite its small count of workers, the company has been able to meet huge demands for 40,000 litres of the infamous Lewis Road Chocolate Milk per week whilst still producing its usual milk, butter and cream products (Astley, 2014). The

Montreaux Chocolate

5374 words - 22 pages Chocolate? Montreaux’s R&D team then moved on to product development to find viable formulas that would meet the brand’s high standards of quality and flavor at a price point consumers were willing to pay. Different types of fruit and fruit flavors, colors, and texture were developed. In addition to those identified earlier, NPD considered many other types of fruit, including goji berries, orange, acai, raspberries, and currants. At first

Chocolate: The Historical Background Of The Cacao Plants Origin

810 words - 4 pages in everyone's daily diet, such as A1, B1, B2, C, D, and E as well as calcium, potassium, sodium and iron. Chocolate contributes less than two percent in the American diet. Americans eat chocolate at a rate of 11.7 pounds per person per year. The reason that chocolate melts in the mouth is because cocoa butters melting point is just below that of the temperature in the human body. Most Americans, ninety-two percent, prefer milk chocolate over

Rocky Mountain Chocolate Factory Audit 2

3582 words - 15 pages store demonstrations, free samples, new packaging, charitable events, sponsorships, coupons, flyers, and mail order catalogs produced by its in house creative services department). (O) c. Company owned trucks (reduces transportation costs, increases company assets, quicker delivery of products, and more cost effective). (O) d. Hershey and Mars allocating financial resources to increase the premium chocolate products locally and globally

Related Essays

Food Of The Gods Essay

2291 words - 10 pages relaxing, calming feelings. Chocolate also has Phenylethylamine (PEA) in it which is sometimes used to fight depression. Chocolate’s other popular compounds are protein, one chocolate candy bar has more protein than a banana, carbohydrates, fiber, iron, copper, calcium, lead, vitamin D, zinc and, of course, fat. The fat in chocolate comes from cocoa butter. Cocoa butter’s melting point is just below the human body temperature and that, my dear

Amber Lyn Chocolates Inc Essay

2932 words - 12 pages this condition can be tough. Companies like Amber Lyn Chocolates make the choice much easier for diabetic. For diabetics, Amber Lyn Chocolates has been called “a godsend” (Amber Lyn Chocolate, 2010). One raving of diabetic customer called Amber Lyn Chocolates, “Newly diagnosed with type 2 diabetes, I thought I was destined to go through life chocolate-less. Now I get to enjoy a gourmet chocolate bar every single day" and another customer states, “a

Chocolate Essay

4207 words - 17 pages them in an emergency. It turned out that Hershey’s was able to meet all the conditions, and “Field Ration D” was created. Some soldiers credited it with saving their lives when they were out of food and far from help. More than a billion of these Ration D bars were produced. Unique, new technology that kept chocolate from melting at high temperatures was employed to create the chocolate supplied to the troops for Desert Storm in 1991

Tony's Swot Analysis

4834 words - 20 pages currently the position of CEO and chairman, also known as: CCO (Chief Chocolate Officer). Besides his tasks as the CEO he is head of the marketing department. There are three managers, a project manager, designer and an office/people manager. The CEO directly covers these managers. The rest of the company is divided over three departments, which are: sales, operation, finance and marketing. (Appendix 4) Teun van de Keuken, founder of Tony’s