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Customer Service Essay

980 words - 4 pages

After all who cares? There is always 99999999+ more….

Guess what I am talking about? Yes you know it!! the numbers give away the story… for marketers it’s the most happening place out there, MNC’s are willing to spend billions to setup shop here.. When the clouds of recession gathers storm in the west it is a ray of hope and the next growth engine which will drive their top & bottom lines... The bean counters take a back seat here, the sales guys calls the shots, investment is the buzzword... and the strategists + lobbyists have a ball…

CEO’s talk about Year on Year growth, ROI & economies of scale are achieved at breakneck speed... Yes I’m talking about India, with a ...view middle of the document...

.. I’m sure that most of us have had a harrowing time getting some service from our numerous providers like Banks, Cell Phone company etc.

You might be an account holder at the Bank which never sleeps… or the one which is world’s local bank but when it comes to service it is all the same... our home grown one’s fares even worse… be it calling the customer care or walking in to a branch it does not make a difference… You face more negative experiences than a positive one… most of the time we can see that the Customer Care is understaffed since the companies believe that providing service is a cost which needs to be kept on a tight leash…

We Indians are willing to pay for a Car and then live on half the salary for the next 3-5 years but still standard Safety features like Airbags & ABS are given as an option to us at a premium… There are millions of products and services in the market but how many of them provide us a satisfaction guarantee or Product return policies? When it comes to customer service we don’t have a choice... It’s like a tossup between the better of the worst… Do we deserve this kind of a treatment? Surely not… So it begs the question why this happens?

Having interacted with a lot of professionals and industry insiders the answer you get is very vague… Some of them say that it is an evolving market and during the course of time things will change… But it begs the question when, and how long do we need to suffer?

Few of us may have been to foreign lands and would have seen the level of service being offered there firsthand, some of us would have heard & read about it in Print media,...

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