This website uses cookies to ensure you have the best experience. Learn more

Customer Satisfaction Article Review

909 words - 4 pages

Customer Satisfaction and Service Quality
Contemporary Issue in Sport – New Meadowlands has horrible edibles; go with Deli: Food Buzz
The Case
Located in the “midst of the country’s largest media market,” and in East Rutherford, New Jersey, the New Meadowlands Stadium is the home to the New York Jets and New York Giants. Not only is the stadium used for football games but it also is a prime venue for international soccer and international concerts. The stadium is built to accommodate over 82,000 spectators and even offers improved travel in the form of a rail station, as well as modern technology. In addition to the new amenities, the stadium has partnered with the Environmental ...view middle of the document...

If the food is free, for example the pizza, it may not be tasty enough for the fan. In addition to the food, the service is not up to par because customers may not find satisfaction in their “Miserable Manhattans” being served in a plastic cup yet being so pricey. The more critical fan could overstate (like Sutton) that concession prices are comparable to tuition at NYU or that the stadium only looks good on the outside but suspect on the inside. Though the Mezzanine Club seats are costly and have climate-controlled lounges, football action is hindered with other patrons blocking each other.
For one package where food is included, the food is overcooked even though it is sometimes tasty. Sutton, a connoisseur surmised that the Italian deli is a better alternative for the Food Network provision of meals for the Giants and Jets fans.
Recommendations
In the service as in other industries, customer service and customer satisfaction are very important. As a marketing tool word of mouth is very effective. In service industries, especially, the word gets around very quickly and customers do not often stop to try experiment on their own and come up with their own conclusions; the word of mouth becomes “truth.”
Of the three factors of customer satisfaction, expectation will come into play in this case. The expectations of this new and improved stadium seem to be unmet, which means customers are dissatisfied. If customers are dissatisfied, customers may complain. Customers are the main driving force behind these teams therefore, decision makers for the stadium/teams may need to survey their customers and determine...

Other Papers Like Customer Satisfaction - Article Review

Measuring Customer Satisfaction Essay

1163 words - 5 pages another piece would be to formulate a process to gather data from potential new business. Cannot grow unless you get new customers, what has prevented them from being a customers should be the focus. Then lastly from the Harvard Business Review, Fall 1995; “The gulf between satisfied customers and completely satisfied customers can swallow a business.” Any measuring comes at a cost, every step along the customer satisfaction journey must be

Exrended Abstract Essay

2401 words - 10 pages the satisfaction level in promotion through personal selling and public relation ,advertising. OBJECTIVES OF THE STUDY * The first objective is to determine the different variables which affect the customer satisfaction. * Second objective is to determine whether the quality directly affect the customer satisfaction. LITERATURE REVIEW Research related to the consumer satisfaction and behavior in the field of food industry has

Marketing Strategies

563 words - 3 pages in 1960, most reprints of any Harvard Business Review article, 900,000 Levitt cont. • Wrote 25 articles for the Harvard Business Review • Authored 8 books on Marketing • 1983 wrote “Globalization of Markets” – coined the word globalization • In 1985 became the editor of the Harvard Business Review, expanded it’s readership beyond an academic journal into a mass market management magazine • Won many awards • “What business are you really in

Measuring User Satisfaction from E-Government Services

928 words - 4 pages . Five factors were identified through past literature review includes security and privacy, trust, accessibility, awareness of public services, and quality of public services, that may affect the Jordanians' level of satisfaction towards using the Jordan e-Government portal (www.jordan.gov.jo). The survey was done among 400 employees in four universities in the northern region of Jordan and based on the data collected, it was used to test the

Measuring Customer Satisfaction At Amercian Express

1215 words - 5 pages can take this information and better the customer satisfaction by either up training of employees are reviewing and possibly changing the policies or procedures.      American Express conducts key manager meetings biweekly, and a company-wide review on a monthly basis. During these managerial and company reviews, the senior executives identify key metrics driving the success of the company's mission, including those metrics that would benefit

Research Proposal of Customer Satisfaction

2522 words - 11 pages poor students in school etc.) iv. Access: Network expansion of the bank, branches location, as well as observed troubles in the service system (strikes, damaged ATMs, etc.), availability of service access (i.e. ATM both access, Bank service access, etc.) are included in this criterion.   Chapter-2 Literature Survey and Theoretical Framework Literature Review Customer satisfaction is an applied term that determines on how products and

Supply Chain Article Review

534 words - 3 pages Supply Chain Article Review Name BUS612: Advanced Project Procurement Instructor Dr. Ken Edick February 10, 2014 According to Benton, (2013) who argues that the efficacy of supply chain, is the success project and that between project management and supply chain management the connection is unquestionable. Every organizational endeavor is structured to ensure efficient, lean and effective supply chain

Professional Pan

639 words - 3 pages customer service. Senior Leadership at peak have are trying to figure out whether the evident lack of employee job satisfaction is affecting company growth to a level that would require radical changes to be implemented in the company’s structure, culture, and protocols. The research question that Peak’s senior executives want answered is; is there a relationship between the employee's job satisfaction (DV) and the growth of the company (IV)? The

No Title

763 words - 4 pages Harvard Business Review The four things a service business must get right Article Summary Submitted By Sushil Yadav MBAe Marketing The Four Things a Service Business Must Get Right Article Summary This article talks about the four things a service business must get right. These Four are the offering, the funding mechanism, the

Citi Bank Preformance Review System

1645 words - 7 pages Manager and was promoted quickly through the ranks to Branch Manager. He has delivered exceptional results during his time as Branch Manager of one of the most important branches in the Los Angeles area. In 1995 a decision was made to update the performance evaluation to drive not only financial results but also drive strategy implementation, customer satisfaction, controls needed in banking, and leading people. Based on what is presented

Marketing Malpractice­ the Cause and the Cure

1834 words - 8 pages   ultimately made  the  product  more  efficient, aka a  ‘purpose  brand’.  In  other   words,  marketers  created  a  product  and   its  model  in  such  a  way  that  got  the  customers’  jobs done  and  hence were hired. Further research from an article extends the key  phenomenon that  customer  satisfaction  is  often  supremely  overruled,  and  thus  companies  need  to  recognize   what  needs  the  customers  are  trying  to

Related Essays

Proposal Of Customer Satisfaction In Islamic Banking

2800 words - 12 pages satisfaction and preference since it is important to keep the loyalty of a customer to a bank. CHAPTER 2 LITERATURE REVIEW 2.1 A sample of literature review Customers in Islamic banks seriously consider whether the bank complies with Shari’ah principles in all its banking activities (Ahmad &Haron, 2002; Metawa & Al mossawi, 1998). It is suggested that, in order to gain a competitive position in the market, banks should concentrate on

Comparison Matrix Paper

1501 words - 7 pages following: “Customer satisfaction depends, to a large extent on the attitude of customer contact personnel (Emery. Pg. 77, 2007). Another article states that “Delivering quality customer service has emerged as a strategic imperative, one that is increasingly tied to a firm’s information technology resources and capabilities (Ray. Pg. 625, 2005). When looking over the three articles, they approach questions in a different way

Human Capital Essay

652 words - 3 pages and satisfied employees are crucial to organizational success. Gardner (2008) suggests that the basis of job satisfaction is tangible and intangible rewards. The foundations for satisfied employees are salary and benefits. However, intangible factors drive greater workplace happiness. Gardner’s (2008) summary article reviewing empirical job satisfaction research reveals seven drivers: appreciation, respect, trust, individual growth, a good boss

Inventory Management And Its Effect On Customer Satisfaction

3727 words - 15 pages management in women's retail clothing Journal of Business and Public Policy (ISSN: 1936-9794) Volume 1, Number 3 (Summer 2007) 11 JBPP Inventory Management industry. Management Research News, 24(3/4), 40-45. Levinson, M. (2005, January 1). The link between inventory and customer satisfaction. CIO Magazine. Retrieved January 20, 2007, from http://www.cio.com/article/14761/The_Link_Between_Inventory_and_Cus tomer_Satisfaction. Lin, C. (2006). A study