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Customer Satisfaction Essay

1111 words - 5 pages

IMC and Customer Satisfaction

IMC and Customer Satisfaction

In the Robinson Consultation Firm we plan to get our name out to our customer with some advertising. We will have some ads that will be located in the local newspaper to get us started. We will also use social media sites to get our name and services known. The newspaper will be a good way to bring awareness to small businesses and people who want to start their own business. Once our name becomes known we can then use social media sites as people spread the word. Some work in the beginning may be done at a discount or for free to show people that the services we offer will be affective. This will allow customer to see who our ...view middle of the document...

The biggest way to advertise for us is to provide services to a few people to show how effective they are. Our adverting would then be based mostly off of word of mouth. Our web site will provide a more in-depth explanation about of company and what we provide. If our free jobs work and we get some clients from our work then we can say that, that part of advertising paid off. Our goal is to start off slow, we know that it will take time to build our brand and time to build our clientele. We also plan to have small dinners to introduce our services to some small business owners and entrepreneurs. The dinners will also be another way to spread the word. If we have we hope to have 70% of the people at the dinners to inquire about our services and 50% of them we plan on working with them. With dinners of 25 people we feel this is a great way to build. (Lacobucci, 2012)

Promotional Strategies
To promote our firm we will give two clients in our hometown a free job to get our name out. This will also be done in two other cities in North Carolina two spread our name across the state. The free promotion will be placed in local ads in these cities and the first client we feel that is serious will get the service for free.
The next promotion will be for the companies that receive our services. If they refer other clients to us then we could provide them with other services at a discounted rate. This would be an incentive for our clients and for our firm. We want to thank our clients for using our service and reward them for giving us new leads. Helping people start their dreams is what we plan to do and we want them to let us guide them there.
At our dinners we plan to offer discounts at the restaurants we are holding our meetings. The discounts for their meals will be another incentive to come a listen to the meeting. For participating restaurants the benefit will be that our meeting will bring people to their restaurants. We want the setting...

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