One of the largest service organizations known in the world today are the fast food chains and fine dining Restaurants. These industries all over the world are now living in an interesting era. More and more people have been patronizing these industries for every services and purpose they want and for their satisfaction. The process of change as of the old economy to the new global economy has brought tremendous changes and development to the services being offered. Part of the changes brought by the competition of these industries globally is the new economics, new market structure, new marketing strategy as well as the new technological structures of each and every industry within the marketing service field.
However, because of the competitive market environment, service industries are now having a hard time to make their business portfolio different from their competitors. It has been noted that the technology that is accessible ...view middle of the document...
Principally, the main goal of this proposed study is to conduct an investigation to determine the relationship between management strategies and customer satisfaction of one of the most identified business venture in Fast-food chain, i.e. KFC Concepcion Marikina.
The main objective of this research is to determine the relationship of management strategies of KFC Concepcion Marikina and customer satisfaction. The study shall be divided into five chapters in order to provide clarity and coherence on the discussion of the topic. The first part of the study will be discussing the problem uncovered by the researcher and provide ample background on the topic. The chapter shall constitute an introduction to the whole study, the hypothesis, and the statement of the problem in order to present the basis of the study. Moreover, the chapter shall also have a discussion on the scope of its study as well as the significance of the study to society in general and specific effects on individuals.
The second chapter shall be discussing the relevance of the study in the existing literature. It shall provide studies on management strategies or practices and customer satisfaction and others. After the presentation of the existing related literature, the researcher shall provide a synthesis of the whole chapter in relation to the study.
The third part of the study shall be discussing the methods and procedures used in the study. The chapter shall comprise of the presentation of the utilized techniques for data collection and research methodology. Similarly, it shall also contain a discussion on the used techniques in data analysis as well as the tools used to acquire the said data.
The fourth chapter shall be an analysis on the tabulated data. After the said tabulation, the data are statistically treated in order to uncover the relationship of the variable involved in the study. With the said data, the chapter seeks to address the statement of the problem noted in the first chapter.
The last chapter shall comprise of three sections, the summary of the findings, the conclusions of the study, and the recommendations. With the three portions, the chapter shall be able to address the verification of the hypothesis stated in the initial chapters of the study.