This website uses cookies to ensure you have the best experience. Learn more

Current Market Situation Of Herbal Tea In China

1055 words - 5 pages

Current Market Situation of Herbal Tea in China

New product help to reduces internal heat (燥熱). For example, one product mention it use the nature herbals and lemon to solve this health problem. This product holds many events to promote their product in Southern China and Shanghai. Also, there are more and more herbal tea brand had been established in the market.

SWOT Analysis

Firstly, for the strengths, in the market of herbal tea, JDB has always been the market leader and its market share reached a high percentage of over 70%, its can be explained by the high recognition of the red can from the public good reputation of the quality and taste. Also, JDB gain a well brand image ...view middle of the document...

These options of target consumer could made will lead to shrank in the market share of JDB. Apart from the local competitors, entering of more enterprises from out of china into the Herbal Tea Market makes JDB more difficult to gain a larger market share from the intense competition.

TARGET:
Base on the market segmentation, it used the demographic, geographic and benefit in the market segment. It develops into primary and secondary target group. For primary target group, they are the youngster with demographic characteristics of aged 18-25 in Guangzhou who has own spending power and like choosing drinks with functionality and fruit juice.They are in a busy lifestyle and enjoy food which may bring internal heat, e.g. fast food and deep fried food. The secondary target group is the mature adult and elderly with demographic characteristics of aged 40 or above who concern about their health problem in Guangzhou and Zhejiang. The lifestyle of them are more health however the wet climate, complexity in food culture in Southern China are factors create the personal needs for preventing of internal heat in this target group.

According to the article above, it mentions that Guangdong people like drinking herbal tea which is invented in Guangdong so there is no difficulties for target audience to get to know toward the product and the ability to understand the messages is the highest too. The personal needs is high due to the weather in Guangdong is wet and there has been habit among people in Guangdong to drinking herbal tea to help to relief in internal heat.

Communication Strategy
In the half year plan, JBD aims to introduce itself with its unique selling point in preventing internal heat to the target consumer by media-mix and public events. With Use of different stand view of messages with the media of related target audience, for example, promoting the product as a way of concerning about the public health to gain attention of healthy issue media, and endorsement of celebrities to gain attention of entertainment media. Open events will be held to bring actual clinical...

Other Papers Like Current Market Situation of Herbal Tea in China

Production and Market of Galacto-Oligosaccharide Industry in China

571 words - 3 pages June., 06, 2016, Mumbai, India: Market Reports on China presents the report, on “Production and Market of Galacto-oligosaccharide Industry in China”. This report provide readers with comprehensive and in-depth understanding of Chinese galacto-oligosaccharide industry 1. INTRODUCTION In this report, analyzes the current situation and development of galacto-oligosaccharide industry to provide understanding of this industry in terms of

Report on Production and Market of Router in China 2016

560 words - 3 pages March., 02, 2016, Mumbai, India: Market Reports on China presents the report, on “Report on Production and Market of Router in China 2016”. It will provide you with a comprehensive understanding of this industry from the following aspects: market size, status in the world, product structure, company analysis of major players, etc., as well as make scientific prediction on the future development router industry. 1.INTRODUCTION In this

Shrimp Market Trends in China

578 words - 3 pages April., 14, 2016, Mumbai, India: Market Reports on China presents the report, on “Shrimp Market Trends in China”. China is one of the world’s major producers for industrial and consumer products. This study focuses on China’s Shrimp market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s

Google's Market Change in China

2703 words - 11 pages Academic English for Business and Management Google‘s market changes in China Contents 1. Introduction 2 2. The situation 2 2.1 An overview of the situation 2 2.2 Description of the company 3 2.3 Rationale 3 3. Analysis

Grapes Market Trends in China

587 words - 3 pages April., 23, 2016, Mumbai, India: Market Reports on China presents the report, on “Grapes Market Trends in China”. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This study focuses on China’s Grapes market trends. In the two past decades, the market has been growing at a fast pace

Watermelon Market Trends in China

577 words - 3 pages Aug, 17, 2016, Mumbai, India: Market Reports on China presents the report, on “Watermelon Market Trends in China”. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This study focuses on Chinas Watermelon market trends. In the two past decades, the market has been growing at a fast

Banana Market Reports in China

571 words - 3 pages Aug, 22, 2016, Mumbai, India: Market Reports on China presents the report, on “Banana Market Trends in China”. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This study focuses on Chinas Banana market trends. In the two past decades, the market has been growing at a fast pace. The

Clams Market Trends in China

577 words - 3 pages Aug, 20, 2016, Mumbai, India: Market Reports on China presents the report, on “Clams Market Trends in China”. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This study focuses on Chinas Clams market trends. In the two past decades, the market has been growing at a fast pace. The

Apples Market Trends in China

594 words - 3 pages April., 27, 2016, Mumbai, India: Market Reports on China presents the report, on “Apples Market Trends in China”. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This study focuses on China’s Apples market trends. In the two past decades, the market has been growing at a fast pace

Brandy Market Trends in China

555 words - 3 pages July, 14, 2016, Mumbai, India: Market Reports on China presents the report, on “Brandy Market Trends in China”. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This study focuses on Chinas Brandy market trends. In the two past decades, the market has been growing at a fast pace

Soybean Market Trends in China

553 words - 3 pages July, 18, 2016, Mumbai, India: Market Reports on China presents the report, on “Soybean Market Trends in China”. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This study focuses on China’s Soybean market trends. In the two past decades, the market has been growing at a fast pace

Related Essays

Mee Rebus Current Market Situation Essay

818 words - 4 pages Current Market Situation After the research and investigation, we found that the Mee Rebus has potential in launching the ethnic fast-food chain. The original Mee Rebus is an Indian ethnic food, it dish with spicy kumara gravy garnished with a topping of eggs, bean curd, fried onions, fried shrimp and a slice of lime. Sometimes, Mee Rebus also called as Indian 'Sweet Potato Gravy' Noodles. The traditional Mee Rebus is topped with freshly cut

Market Situation Of Bardot Essay

3659 words - 15 pages 2.1 Current Market Situation 2.1.1 Overview of the Market r Following the economic downturn as a result of the Global Financial Crisis the TCF Industry has been affected by the shift in consumer spending behaviour. With high petrol prices and the threat of rising interest rates, consumers became savvier about their spending with private savings rates expected to reach its highest point since

Discuss The Controversies, Changes And Potential Outcomes Of The Current State Pension’s Situation In The Uk

767 words - 4 pages reviews of the State Pension age every 5 years. The new state pension has been put in place to introduce a simple and much fairer system where individuals will have some knowledge about what they will be entitled from the government so they can plan there retirement savings. However this will replace the complexity, high levels of means testing and inequality. In the current state pension regulations women get lower pensions than men, this is

Production And Market Of Galacto Oligosaccharide Industry In China

571 words - 3 pages June., 06, 2016, Mumbai, India: Market Reports on China presents the report, on “Production and Market of Galacto-oligosaccharide Industry in China”. This report provide readers with comprehensive and in-depth understanding of Chinese galacto-oligosaccharide industry 1. INTRODUCTION In this report, analyzes the current situation and development of galacto-oligosaccharide industry to provide understanding of this industry in terms of