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Current Market Conditions Competitive Analysis

2003 words - 9 pages

Current Market Conditions Competitive Analysis

ECO 365
Feb 10th, 2014

University of Phoenix

Current Market Conditions Competitive Analysis
History of Apple
On January 27, 2010, Steve Jobs announced there was room for another category of device in between the iPhone and the Mac and that was the Apple iPad. Jobs indicated that for the iPad to succeed, it needed to be better at surfing the internet, managing email, viewing photos, watching videos, listening to music, playing games, and reading eBooks.
During the announcement, Jobs called Apple a mobile devices company. He indicated that a netbook was a cheap laptop and was better at nothing. He introduced Apple's larger, 9.7-inch ...view middle of the document...

The starting price was $499.
The iPad rolled out in stages. The Wi-Fi version shipped on April 3, 2010 in the U.S. The Wi-Fi + 3G version followed on April 30th, and the international rollout on May 28. By May 3, after the introduction of the Wi-Fi + 3G model, they'd sold 1 million. Apple sold over 300,000 iPads the first weekend and was the first successful tablet computer.
Shortly after the iPad was shown off with iPhone OS 3.2, Apple previewed iPhone OS 4. It would be renamed iOS 4. This would be coming to the iPad later and would be iOS 4.2, launched in November of 2010. This unified the iPhone and iPad product lines.
The iPad smashed its competitors. Microsoft hurried to show off the HP Slate in 2010. Samsung forced Android onto a tablet introducing the Galaxy Tab. Palm raced to get a Touchpad out, scaling the elegant webOS operating system, but targeting the original iPad specs months after Apple had already launched the iPad 2.
By April of 2011, Apple discontinued the original iPad but had total sales that reached over 15 million units. This was more than every other tablet combined had ever sold. There we 65,000 iPad-optimized apps in the App Store. (Ritchie, 2013)

Factors that Affect the Market
The equilibrium of price for our Samsung Tablets as well as our competitor Apple’s IPad is determined by the cost of production and the quantity demanded by consumers through the price they are willing to pay for it. The factors that affect demand and supply for Apple’s tablet are the ability for consumers to find products substitutes with same or lower price and similar functions which affects the demand for the IPad Tablet negatively. Another factor that allows consumers to be able to afford a new device is the income, when income increases and economy is healthy; consumers tend to want new gadgets, better technology, and good price.
The market structure for the Samsung Galaxy as well as the IPad is under an oligopoly market, because there are only a few firms in the market and its price barrier to entry is really high, for companies to be able to create new products with such great popularity is very hard due to that standards for each new product are very high. Some of our main competitors Apple ( IPad), Amazon.com, Inc., Cisco Systems, Inc., Google Inc, Microsoft Corporation, Dell Inc, LG Electronics, Hewlett Packard Company, Sony Corporations and many more. Apple’s financial performance is one of the best among competitors, the company ended 2012 with holds about $10,000,000,000 in cash; which can be used for acquisitions, buying back company shares and other investments. And it also has the higher gross profit margin than its competitors. (Strategic Management Insight.com, 2012)
Issues and Opportunities Affecting Tablets
Android tablets have led the iPad in market share for a while now and Windows-based tablets will likely take off at some point as well. Our competitor Apple is not worried because while we are reducing our...

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