Cultural Issues and Ethics in International Business
The expansive and unstoppable process of globalization has forced employers to form their ability to trade and negotiate with the outside world. However, it is important not only they are immersed in this subject, your staff, or one who is qualified to do so, you should also have access to the most significant aspects of foreign trade, logistics, and the impact. Companies are not limited to conduct private and government operations locally, but also with other countries. Precisely what we call international business is the relationship between an organization and its external world (Maddox, 1993). This type of activity ...view middle of the document...
Nevertheless, international business can also be done through FDI, franchising and by targeting the untapped market segments of a foreign country.
The word culture is perceived in different ways. At the level of ordinary consciousness, as a set of manners and customs, and among cultural studies and sociology, in accordance with the definition of culture as a specific way of organization and development of human life, represented in the product's material and spiritual work in the system social norms and institutions, spiritual values, in the aggregate people's attitudes to nature and each other and to ourselves (Carlson, Blodgett, 1997, 89-95). Understanding the culture is possible only through the human activities, the peoples living on the planet. It was originally connected with a person and is generated by the fact that he constantly strives to find meaning in their life and work and, conversely, no society or social group, or a person without culture, without culture. This same culture acts as a measure of implementation and development of human nature in its social activities as the measure of man (Carlson, Blodgett, 1997, 89-95).
The international business and economics for all consequent benefits become a global problem. Companies are increasingly becoming international, and business schools are increasingly emphasized the requirement to internationalize the views of managers (Selmer, 1998). From the point of existing organizations, this means the need to consider differences in national cultures. Business goes beyond national boundaries, drawing into its orbit more and more people from different cultural viewpoint. As a result of cultural differences begin to play an increasing role in organizations and stronger influence on the marginal efficiency of business activities (Maddox, 1993). The contradictions at work in the new social and cultural conditions occur because of differences in thinking patterns between groups of people.
The human mind is under the influence of knowledge, belief, art, morals, laws, customs and any other capabilities and habits acquired by the Company during its development. These differences can only be merged with the new society - support different culture. In international business, cultural environment factors create the greatest difficulty (Selmer, 1998). That is why the correct assessment of differences in international cultures are becoming more and more important. Take into account the factors of the cultural environment also makes a complex and multi-level culture, which determines the diversity of its functions in the life of every society (Maddox, 1993).
Cross-cultural aspect of the establishment of national wealth has recently become the object of attention in United States as a joint venture made up 40% of gross domestic product and activated the international transfer of technology, yet at the level of mentality of the nation continues to exist a...