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Crm Software Essay

1459 words - 6 pages

Sigrun Finnsdottir
ACCT 367-01
Prof. Poyner
4/20/13

CRM Software: Customer Relationship Management Software
Introduction to CRM Software
It’s very important to a business to have good customer relationships; CRM Software’s main objectives are to attract new customers while maintaining and satisfying their current customers and trying to win back the trust of former customers. Customers are one of the most important variables for a business owner to pay attention to, when trying to create a profit. Customer Relationship Management software keeps track of customer information to help the company maintain a strong relation with the customers. Good CRM Software brings together ...view middle of the document...

They were able to fix that problem with Microsoft CRM Software. The software allows them to see all dealer information in one place that is easy to customize. It also provided them with faster and more accurate order processing, enabled integration with ERP system, and also increased productivity (Taylor). Another benefit of having CRM Software is that it will help you save money. The software itself is found to be rather expensive at first, a smaller company might only spend couple hundreds of dollars on a CRM Software but a larger company might end up spending millions of dollars; however, in the end it’s cheaper than hiring and training employees (Destionation CRM). What makes the CRM System cheaper is the fact that you wont have to spend as much time training the employees, as well as hiring as many employees to do the tasks that the CRM System can do (Kikoy).
Disadvantages of CRM Software
There are a few disadvantages as well as benefits as to having CRM Software. A common one is that the software is often too complex and difficult to understand, which may end up having some of its functions unutilized. If this happens the customer may become uncomfortable with not having the ability to understand the software. Another big disadvantage is that a system that has good usability tends to have poor security and vice versa. Due to this occurrence, if confidentiality is endangered it can be very hard to gain back customers trust (Kikoy).
What to look for in CRM Software
When you are looking for CRM Software, there are certain things that you are supposed to look for. Michael Krigsman, CEO of a business consulting firm, couldn’t have worded it any better when he spoke about how to chose the right CRM Software for your business. Krigsman said, “You need to get a package that’s tailored to your company’s size. At the most basic level you have simple contact management. Then you have contact management with a shared database. You can have sales tracking or opportunity tracking or customer service Functionality. Match the capabilities of the software with what your business goals are” (Porter-Rockwell). The first thing to look for in a CRM Software is the software itself. Depending on how much data you decide you want saved on your server will help you narrow your choices. You can choose from having “on-premise” or “cloud computing/SaaS” software. Small businesses have often been afraid to store their data online, so they would tend to go with what was known as the safer route. Today, data security isn’t as vulnerable as it used to be. Large companies store their data and spend thousands of dollars online every day; therefore, small companies should not be afraid of it. Other things you should ask yourself before buying CRM Software are; how complex is it to integrate data from other sources, whether or not you are looking for mobility so that you can use it both on your phone as well as laptop, how long the company been around, and etc. ...

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