This website uses cookies to ensure you have the best experience. Learn more

Crm Implementation Essay

1422 words - 6 pages

PROPOSAL FOR CRM IMPLEMENTATION
AT
WeCare HOSPITAL

Contents
Introduction 3
What is CRM? 3
Bibliography 4

Abstract
Customer Relationship Management (CRM) systems helps businesses to manage customer interactions more effectively and efficiently. CRM enables businesses to understand their customer’s needs and formulate the businesses strategies with careful analysis.
This paper outlines a proposal for the management in implementing a successful CRM model in WeCare Hospital, firstly giving an insight in to why businesses needs to move from business centric to customer centric way of doing business and secondly, identifying the importance to shift from the traditional CRM ...view middle of the document...

Which in turn creates satisfied customers giving opportunity to increase revenue and maximizing profitability.

Why CRM?

CRM's goal is to helps business use technology and human resources to gain insight into the behavior of customers and the value of those customers.   The importance of CRM can be identified as;
* It enables the business to acquire real time information of the customers enabling to serve better
* Helps to cross selling products more effectively and quickly
* helping sales staff close deals faster
* retaining existing customers and discovering new ones

* A CRM system consists of a historical view and analysis of all the acquired or to be acquired customers. This helps in reduced searching and correlating customers and to foresee customer needs effectively and increase business.
* CRM contains each and every bit of details of a customer, hence it is very easy for track a customer accordingly and can be used to determine which customer can be profitable and which not.
* In CRM system, customers are grouped according to different aspects according to the type of business they do or according to physical location and are allocated to different customer managers often called as account managers. This helps in focusing and concentrating on each and every customer separately.
* A CRM system is not only used to deal with the existing customers but is also useful in acquiring new customers. The process first starts with identifying a customer and maintaining all the corresponding details into the CRM system which is also called an ‘Opportunity of Business’. The Sales and Field representatives then try getting business out of these customers by sophistically following up with them and converting them into a winning deal. All this is very easily and efficiently done by an integrated CRM system.
* The strongest aspect of Customer Relationship Management is that it is very cost-effective. The advantage of decently implemented CRM system is that there is very less need of paper and manual work which requires lesser staff to manage and lesser resources to deal with. The technologies used in implementing a CRM system are also very cheap and smooth as compared to the traditional way of business.
* All the details in CRM system is kept centralized which is available anytime on fingertips. This reduces the process time and increases productivity.
* Efficiently dealing with all the customers and providing them what they actually need increases the customer satisfaction. This increases the chance of getting more business which ultimately enhances turnover and profit.
If the customer is satisfied they will always be loyal to you and will remain in business forever resulting in increasing customer base and ultimately enhancing net growth of business.

Dimensions of CRM

According to Swift (2001, p.12), Parvatiyar and Sheth (2001, p.5) and Kracklauer, Mills and...

Other Papers Like Crm Implementation

Case at Hp Essay

556 words - 3 pages provide customer support – phone, email, and online chat. Before their SAP CRM implementation, IPG utilized three completely separate systems to provide customer support. There was one system for email support, another for phone support and a third for online chat support. Since these systems were from three separate vendors, the communication and syncing capabilities were limited. For example, when customers called in for phone support, the

CRM Success Essay

4611 words - 19 pages . Without a solid understanding of the business requirements and metrics for a CRM initiative, companies run the risk of a failed implementation. By not providing the context, support and understanding for employees - a company can risk limited use of the technology and a frustrating deployment experience, resulting in the lack of adoption of both processes and technology. Step1: It's all About the Customer The goal of any CRM system is not only

Approaches of Crm

1900 words - 8 pages the implementation of a CRM approach. 5.Long-term, not short-term, views. Payne describes CRM through a long-term, brand-building and shareholder value view. It allows the organization to focus on customers, not just activities or immediate actions. 2 2010.10.07. The Benefits of Customer Relationship Management (CRM) 1. Better customer service 2. Increased work capacity 3. More success for your company A strategic framework for CRM

Business - to - Business Marketing

4504 words - 19 pages & B2B and discuss in detail the design, implementation, and monitoring of CRM program in an organization with the help of examples taken from available literature and relevant case studies. Table of Contents Introduction 4 Characteristics of B2B 5 Business Market Classification 6 Different Type of Relationship 7 B2B Market Structure 7 B2B Demand 8 B2B Buying Behaviour 8 CRM Definition 10 Characteristics of CRM 10 CRM

Business Management

3670 words - 15 pages Source: E. W. T. Nagi, (2005), What is Important for successful Implementation of Customer relationship management (CRM) There are many evidences those organisations failed in implementing the CRM and eventually gone back to the back foot where they were. According to the study on CRM conducted by IBM “Doing CRM Right”,(2004) they come up with findings that are critical in the success and failure of the CRM implementation process

Customer Relationship Management

1657 words - 7 pages Question1 : What are the development approaches for CRM implementation Answer: 1. Defining CRM Functionality: As the requirements define the “what” functionality defines the “how”. Interestingly enough, so does the business process. The best way to identify your functionality is to map out your business process and identify the functions within it. Each function should map back to a business requirement. The key questions to ask when

CRM Success

3025 words - 13 pages effects you were looking for there are a number of things you need to address. By adhering to Zync's five basic principles you will significantly increase the chances of succeeding with your CRM implementation and getting the increased sales, higher quality, better profitability, more satisfied customers etc. you were looking for (read about Alektum on page 4). Create a common view of the CRM project Focus on structured, implemented and accepted

Customer Relationship Management in Indosat

4806 words - 20 pages Background Indosat’s Profile CEO's Message Corporate Profile Organizational Structure Supplier Chapter 2 Theory Customer Relationship Management (CRM) CRM consists of three components Purpose Of Customer Relationship Management ( CRM ) Stages Of CRM Implementation Of CRM Strategy Advantages Of CRM Implementation Benefits and Challenges Of CRM Classification Of CRM Business Focus On CRM Marketing and Order Fulfillment On CRM Service and Support To

Andreskhamis

921 words - 4 pages Panera Bread Restaurants Customer Relationship Management (CRM) Analysis Andres Khamis Final Exam 1.- Panera Bread is an American chain of bakery-café fast casual restaurants in the United States and Canada, offerings include soups, salads, pasta, sandwiches, and bakery items. Taking in consideration Panera’s target market, brand image and goals as organization, there are certain steps that must be part of the implementation of a CRM

Audi's Three Steps to a Winning Crm Strategy

2366 words - 10 pages customer and dealer relationship details are automatically created. The Audi knowledge base, where correspondence templates are stored, is fully integrated into the KuBa system. The vehicle data warehouse has not yet been fully integrated, although some data is extracted from it and fuller integration is planned. An e-service tool called "Ask" has been integrated into mySAP CRM. Audi started implementation in September 2001 and went live in

Customer Relationship Management

1819 words - 8 pages developing lifetime customers and maximizing lifetime value of the customers. CRM approach is still new for the corporate managers, as in India the customers are still at the receiving end only. The concept of CRM and its implementation creates chaos for the marketers, as they are unable to comprehend the benefits of this approach to enhance their relationships with their customers and ultimately gain the long-term profitability profit

Related Essays

Implementation Of A Contact Resource Management (Crm) System

2215 words - 9 pages | Fall 2014 | MIS 535 | small business consultation on the implementation of a Contact resource management (CRM) system | | Table of Contents I. Abstract II. Brief Company background III. Discussion of business problem IV. High level solution V. Benefits of solving the problem VI. Business/technical approach VII. Business process changes VIII. Conclusions and overall recommendations IX. High

Decision: To Implement Crm Project Or Not

1177 words - 5 pages XYZ Global Pvt. Ltd decided to implement the CRM project using their high end product of project management methodology. However, due to complexity and budget of the project requires in-depth analysis of critical factors for CRM implementation and support of tip management. Through my research and compliance with industry constraints, the project management, change management and sponsorship is crucial in getting green signal for the

Crm And Erp Life Cycle Essay

622 words - 3 pages requirements document (Motiwalla, 2012). Next the architecture is determine by the functional requirements, this should minimize any risks. This is the point where the organization makes the decision if they are replacing a system or installing a new system. If they want to use a packaged CRM or a hosted CRM system. It depends on the requirements of the organization and their budget. The next step is implementation of the system. Success of this

Project Charter Essay

1784 words - 8 pages Project Charter for the YourGard CRM Implementation Project Project Purpose and Justification YourGard is a rapidly growing technology company that provides hardware and software products for the business security sector, they currently have revenues of more than $200 million. Yourgard recently acquired the company Bio-Gard, a leader in the access control market who had revenues of $80 million and is best known for their biometric