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Critical Thinking Executive Summary Essay

896 words - 4 pages

Critical Thinking: Exec Summary PAGE 1
Critical Thinking: Executive SummaryGEN 480 - Interdisciplinary Capstone CourseUniversity of PhoenixInstructor: Dr. Jeffrey WallmannMay 5, 2006IntroductionAs written by a staff writer at Scanners' Weekly, "Ten years ago today, AcuScan, Inc. launched its cutting-edge retinal security product iScanner at a security conference in Houston, TX. Based on software created by our own Chief Engineer of Product Software Kelly Thomas, the iScanner quickly became the leader in the emerging retinal scanning security business" (2003, p.1).Currently AcuScan is loosing its hold on the market and is in need of something new to recapture the market and ...view middle of the document...

Initial research by the AcuScan Marketing Department shows that there are no competitors with the technology to develop a similar application. Although a source shows that Secur-A Corp is in the process of making some sort of retail application.Goals and ObjectivesThe main goal is to be the first to market with the retail application. This needs to be accomplished within six to eight months with a beta site ready for late August. Initial projections:Due to flexibility and power of OS for the iScanner, Marketing and Product Development sees that the project would require minimal effort by staff.Cost projections:Software design and reprogramming: $200,000Repackaging design and development: $ 75,000Advertising costs: $250,000Total cost to market $575,000IssuesThere has been a significant underestimation of cost for the project; new projections are at $925,000. This cost is unacceptable to Cliff O'Connor, the CEO. In addition, there are internal struggles as to how to proceed with the project. For example, Kelly Thomas, Senior Engineer, there is a risk due to the reduced staff and that the development cycle requires planning, testing and quality control. Pat Lambert, Director of Marketing, would like to discuss alternatives such as contracting an outside firm to manage the project. Pat also believes that they...

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