Critical Summary of “Fat Merger Payouts for CEOs”
Monterey Institute of International Studies
ADVANCED RHETORIC AND GENRE EAPP 8456
October 13, 2013
In “Fat Merger Payouts for CEOs,” Emily Thornton (2005) criticized the top CEOs for taking advantage of Golden Parachutes agreement to seize huge profit from merger. The author quoted a string of the latest news to illustrate an increasing number of famous CEOs benefiting from merger-payout provisions. In addition, Thornton indicated that this trend has negatively influenced the whole financial market. This article was timely because golden parachutes became a hot issue among CEOs when it was published; and it alarmed CEOs ...view middle of the document...
To engage wider audiences, Thornton used a non-academic tone and different types of expressions. For example, instead of using the jargon “merger compensation,” he used “windfall profits,” “handsome pay,” and “fat payout” to make audiences easier understand its meaning, and indicated his negative perspective towards those CEOs. She also quoted an outside lawyer’s interesting comments that “Kilts had become the Michael Jordan of corporate executives” to show the astonishing public effect caused by Kilts’ Golden Parachutes compensation. In addition, Thornton deeply impressed the audience by successfully applying tables and photographs to clearly show several top executives who benefited from golden parachutes in recent years. All of those tactics made this article easy to be understood.
Despite those positive aspects, the article may be restructured to enhance its logical fluency. Generally, this article used a present-past-present pattern, which may confuse the audience about the advantages and weaknesses of golden parachutes. In order to make a clear, logical structure, Thornton could first introduce the positive intention of golden parachutes in 1980s, and then explain how many irresponsible CEOs took advantage of it to make a fortune in the 1990s. Finally, she could express how this trend negatively effects current American companies’ operations management. In this way, audiences could establish a reasonable concept of golden parachutes from positive to negative, and from past to present.