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Creativity And Innovation In Business Management

1004 words - 5 pages

Creativity and Innovation are two different terms and they technically have different meanings. Creativity means originality, imagination and inventiveness that are brought out through resourcefulness. Innovation, on the other hand refers to modernization and improvement over an existing idea.

In this way, it is true that creativity and innovation are two different terms and cannot be used interchangeably. Yet, they have been used interchangeably in several areas or walks of life, including business and management as well as technology. In this way the main distinction between creativity and innovation, being the originality has been ignored and as the line between creativity and ...view middle of the document...

Creativity involves the usage of originality whereas innovation is more about using already existing innovations for the purpose of improving upon it and using it for either a better usage or for commercialization purposes.

The author in his paper, "Strategies of effective New Product Team leaders" talks about a research that they conducted on development of new products with the objective of understanding the new product development (NPD) process of high technology firms. The article explains that new product development cannot happen without active participation from team members and also requires cross functional teams (Rogers, E.M, 2003).

The author states that it is extremely important that firms become dynamic and also access their resources, including the human resources to be able to successfully develop a new product.

The author says that the process of developing a new product should be a cognitive or learning process. This can be termed as innovation as it is based on development. Yet as it is a completely new product, it is also an important element in case of creativity as resourcefulness may be essential in case of innovation as well as creativity (Rogers, E.M, 2003).

Today, Google is recognized as one of the world's most innovative companies. There are several conscious efforts made by Google cofounders Larry Page and Sergey Brin to increase innovation and creativity at the company. There have been several conscious efforts by them. They consciously focus on encouraging employees to keep an open mind, have a questioning attitude, and generate new ideas in order to maintain this level of innovativeness in the organization. They use the genuine form of leadership and transformational form of leadership.

There have been several model examples of innovation in the past. The recent most example of the i-pad as well as several other automobiles with environment friendly features of companies like Toyota and Ford can be considered as model examples of radical innovation.

Innovation and creativity refer to bringing in new ideas to life. Innovation can be achieved...

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