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Creating Brand Image Of Bangladesh Through Developing Tourism Sector

6685 words - 27 pages

Assignment On:
Creating Brand image of Bangladesh
Course Name: Marketing Management
Course Code: MKT-5134

Submitted to:
Mr. Ishtiaque Arif
Assistant Professor, School of Business Studies
Southeast University

Submitted By:
Name | ID |
Md. Zobair Hossain | 2013210005066 |
Md. Nazrul Islam | 2013210005067 |
Md. Nooruddin | 2013210005086 |
Rubel Hossain | 2014010005075 |
Al Jabir | 2013210005064 |

Date of Submission: May 2, 2014


At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task ...view middle of the document...

Tourism is already an important sector in some developing countries and will become so for others. Developing countries have been fast growing in tourism industry terms in the world over the last decade. Tourism is one of the most important sectors in a large number of developing countries. Increases in economic growth, disposable income and leisure time, political stability, and aggressive tourism campaigns, among others factors, have fuelled the significant growth of tourism. Developing countries have some common characteristics, such as extreme poverty and widespread conflict (including civil war and ethnic clashes), extensive political corruption, lack of political and social stability, human resource weakness (human assets index, nutrition, health, education and adult literacy), and economic vulnerability. Bangladesh is a developing country in Asia, holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) plays an important role for the development of tourism. For a long time, Bangladesh has been an attractive destination for tourists. But at present, its position is not significant in terms of the international tourism market. The overall objective of this research is to identify the issues and challenges in tourism marketing facing Bangladesh.

Tourism in Bangladesh:
Bangladesh is one of the few countries in South Asia, offering plentiful green land with a rich and glorious history. Bangladesh possesses a prosperous culture and heritage. It is a land of delightful natural beauty with a chain of great rivers and clear lakes surrounded by green hills, exotic tropical rain forests and beautiful green tea gardens. Come and explore the world's largest mangrove forest in Bangladesh, preserved as World Heritage and is also a home of the Royal Bengal tiger and wild life. Also visit world's longest natural sea beach and the remains of ancient Buddhist civilization along with vibrant tribal life. So experience a perfect combination of adventure and beauty on your tour to Bangladesh.

Major tourist attractions of Bangladesh
The world thinks of Bangladesh as poor, flood-ravaged, and more of a disaster zone than a travel destination. In some respects, the world is right but hiding behind these images is a country with a rich history, tradition, and architecture, a strange beauty, and some interesting attractions and it is not, however, a destination for everyone. Incredible greenery, mighty rivers and attractive river cruises, sunny beaches, colourful tribal life and attractive cultural functions offer great tourist attractions.

Bangladesh can offer to the foreign tourists to satisfy their unquenchable needs by the artistic with bounty of tourism resources like natural beauty, sea beaches, forests, lakes, hills, wild lives, archaeological attractions, monuments, handicrafts, sanctuaries, religious festivals, folklore, cultural heritage, way of life, tribal culture etc.

Miles of golden sands, towering...

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