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Course Outline

1667 words - 7 pages

COURSE OUTLINE
Prescription
An introduction to the study of marketing and its role in developing a strategic customer/client
focus within commercial, public sector and not-for-profit organisations.
Course Learning Objectives
MARK 101 provides students with an introduction to marketing principles, theory and practice.
Students are introduced to the role of marketing within organisations, the economy, and society
across commercial, government, and not-for-profit sectors. In particular, students will recognise the
function of marketing and markets as the key driver and shaper of any organisation and the
integration of marketing with other business and commercial disciplines.
Students ...view middle of the document...

The application form is available from either of the Faculty’s Student
Customer Service Desks or online.
1

Names and Contact Details
Course Coordinator/Lecturer: Dr Jayne Krisjanous
E-mail:
jayne.krisjanous@vuw.ac.nz
Office hours:
Friday: 2.10pm-3pm (Kelburn), or by appointment

Lecturer:
E-mail:

Professor Peter Thirkell
peter.thirkell@vuw.ac.nz

Senior Tutor:
E-mail:
Office hours:

Kane Landers
kane.landers@vuw.ac.nz
Wednesday: 2.10pm-3pm (Kelburn), or by appointment

Course Administrator:
Office:
Phone:
E-mail:

Amy Vautier
RH 1112
463 6913
amy.vautier@vuw.ac.nz

Class Times and Room Numbers
CRN 10047 Wednesday, Friday
CRN 8507
Wednesday, Friday

MCLT103
MCLT103

1.10pm– 2pm
3.10pm – 4pm

Course Delivery
Tutorial Registration
Tutorials begin in Week 2, commencing 7th March, 2016. Sign-up will be through My Allocator:
https://student-sa.victoria.ac.nz/. MARK 101 will be available in My Allocator until 4th March.

Course Schedule
Week

Starting

1

29 Feb

2

7 Mar

3

Lecture topic

Course Introduction, Key
Concepts in Marketing
Marketing Planning and
Strategy

Required
Readings
Text/Chapter

Tutorial (Key Activity)

1

No Tutorial

14 Mar

2 (pgs. 39-71)
4

Consumer Behaviour

4

21 Mar 23 Mar
(M,T,W)

Segmentation, Targeting
and Positioning

T1: Introductory Tutorial
T2: Tutorial & Course Overview
H/O Tutorial Assignment 1:
Company Background & Near Market
Discussion: Strategic Planning & The
Marketing Environment.

5

Easter Break, 24 March – 30 March

2

No Tutorial

5

6

7

31 Mar 1 Apr
(Th,F)
4 April

5

Branding
Product Decisions
New Product
Development/ Developing
and Managing Goods &
Services

7

11 April
8&9

Pricing Decisions

8

18 April
10
Distribution Decisions

No Tutorial
T3: Macro-Analysis & Segmentation
H/O Tutorial Assignment 2:
Macro-Environmental Analysis
Due: Tutorial Assignment 1 (5%)
Discussion: Market Segmentation
T4: Product Development
H/O Tutorial Assignment 3:
Competitors Grid
Due: Tutorial Assignment 2 (5%)
Discussion: The PLC and Product
Strategies
T5: Pricing
H/O Tutorial Assignment 4:
Segmentation & New Target Markets
Due: Tutorial Assignment 3 (5%)
Discussion: Break-even Analysis &
Referencing

Mid Trimester Break, 25 April – 1 May
9

2 May
Integrated Marketing
Communications

10

9 May

11

16 May

12

23 May

13

30 May

11

T6: Segmentation & Target
Marketing
Due: Tutorial Assignment 4 (5%)
Discussion: New Target Markets and
Report Q & A

Digital Marketing and
Social Networks
Assignment Due: 2pm,
Monday 9th May,
Situational Analysis
(30%)
Assignment Box:
Murphy, Level 2
Expanding the Marketing
Mix /Marketing Research
and Information Systems
Ethics and Social
Responsibility/Exam Prep
TBA

12 & 13
15

No Tutorial
T7: Promotion and Distribution
Discussion: Promotional & Distribution
Strategies
...

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