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Course Outline

1667 words - 7 pages

An introduction to the study of marketing and its role in developing a strategic customer/client
focus within commercial, public sector and not-for-profit organisations.
Course Learning Objectives
MARK 101 provides students with an introduction to marketing principles, theory and practice.
Students are introduced to the role of marketing within organisations, the economy, and society
across commercial, government, and not-for-profit sectors. In particular, students will recognise the
function of marketing and markets as the key driver and shaper of any organisation and the
integration of marketing with other business and commercial disciplines.
Students ...view middle of the document...

The application form is available from either of the Faculty’s Student
Customer Service Desks or online.

Names and Contact Details
Course Coordinator/Lecturer: Dr Jayne Krisjanous
Office hours:
Friday: 2.10pm-3pm (Kelburn), or by appointment


Professor Peter Thirkell

Senior Tutor:
Office hours:

Kane Landers
Wednesday: 2.10pm-3pm (Kelburn), or by appointment

Course Administrator:

Amy Vautier
RH 1112
463 6913

Class Times and Room Numbers
CRN 10047 Wednesday, Friday
CRN 8507
Wednesday, Friday


1.10pm– 2pm
3.10pm – 4pm

Course Delivery
Tutorial Registration
Tutorials begin in Week 2, commencing 7th March, 2016. Sign-up will be through My Allocator: MARK 101 will be available in My Allocator until 4th March.

Course Schedule



29 Feb


7 Mar


Lecture topic

Course Introduction, Key
Concepts in Marketing
Marketing Planning and


Tutorial (Key Activity)


No Tutorial

14 Mar

2 (pgs. 39-71)

Consumer Behaviour


21 Mar 23 Mar

Segmentation, Targeting
and Positioning

T1: Introductory Tutorial
T2: Tutorial & Course Overview
H/O Tutorial Assignment 1:
Company Background & Near Market
Discussion: Strategic Planning & The
Marketing Environment.


Easter Break, 24 March – 30 March


No Tutorial




31 Mar 1 Apr
4 April


Product Decisions
New Product
Development/ Developing
and Managing Goods &


11 April

Pricing Decisions


18 April
Distribution Decisions

No Tutorial
T3: Macro-Analysis & Segmentation
H/O Tutorial Assignment 2:
Macro-Environmental Analysis
Due: Tutorial Assignment 1 (5%)
Discussion: Market Segmentation
T4: Product Development
H/O Tutorial Assignment 3:
Competitors Grid
Due: Tutorial Assignment 2 (5%)
Discussion: The PLC and Product
T5: Pricing
H/O Tutorial Assignment 4:
Segmentation & New Target Markets
Due: Tutorial Assignment 3 (5%)
Discussion: Break-even Analysis &

Mid Trimester Break, 25 April – 1 May

2 May
Integrated Marketing


9 May


16 May


23 May


30 May


T6: Segmentation & Target
Due: Tutorial Assignment 4 (5%)
Discussion: New Target Markets and
Report Q & A

Digital Marketing and
Social Networks
Assignment Due: 2pm,
Monday 9th May,
Situational Analysis
Assignment Box:
Murphy, Level 2
Expanding the Marketing
Mix /Marketing Research
and Information Systems
Ethics and Social
Responsibility/Exam Prep

12 & 13

No Tutorial
T7: Promotion and Distribution
Discussion: Promotional & Distribution

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