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Cottle Taylor Essay

838 words - 4 pages

COTTLE-TAYLOR: EXPANDING THE TAYLOR: ORAL CARE GROUP IN INDIA

COMPANY OVERVIEW (1815 (1815-2009)
Cottle India: Focus on Oral Care Products Offered: • Toothpaste • Tooth Powder • Toothbrush

11.5 billion Dollar company ( 50% from emerging markets)

Over 200 Product ( Home care, Personal care, Oral Care)

4 Geographic Divisions

Products were sold across 450000 retail outlets With the growth of the modern market, Cottle planned to introduce mouthwash and dental floss

CONSUMER BEHAVIOR FOR ORAL CARE IN INDIA
1dentist per 10000 people People in rural were least likely to use modern tools like toothbrush and paste, stuck to Neem twigs etc. In 2005 majority did not even visit a ...view middle of the document...

6 29.9 15 9 15 299.5 34.4 8.6 43 1.5 0.2 1.7 344.2 13% 0% 25% 25% 20% 20% 20% 7% 8% Unit sales P/U (20% increase) Revenue($m) 276.72 35.88 18 9.63 16.2 299.5 43 10.75 43 1.695 0.2 1.7 412.075 7.68 0.67 0.348 0.63 0.18 0.216 0.216 0.228 0.144 49.8096 7.75008 3.888 2.19564 2.3328 65.97612 14.964 6.7725 21.7365 13.0176 0.134 13.1516 100.86422 25% 25% 120% 120% 2010 Expected (Lang)

P/U (20% Rev % increase Unit sales increase) m) 16% 16% 16% 16% 16% 267.496 34.684 17.4 10.44 17.4 347.42 75.68 18.92 94.6 1.875 0.25 2.125 444.145 7.68 0.67 0.63

0.18 48 0.216 0.228 0.144

0.216 7.

2

64

Zagget MID RANGE Directionflex MANUAL TOTAL Swirl Brush Refills TOTAL

0.348 26

1

38

BATTERY OPERATED

1

11

PRODUCT MIX AND INCOME STATEMENT PROJECTION
Patel’s Projection 2010 86.6% 13.0% 0.46% 100.95 Thailand in 2007 70% 25% 5% 121.33
% 100% 10% 90% 46% 44% 9% 3% 14% 18%

roduct Category

Lang’s Projection 2010 78.2% 21.3% 0.5% 117.59

ow End

Mid Range

attery Operated

...

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