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Corporate Social Responsibility Walt Disney Essay

5046 words - 21 pages

Inhaltsverzeichnis
1. Einleitung..................................................................................................................... 4 1.1 Thematik dieser Arbeit..............................................................................................................................................4 1.2 Aufbau dieser Arbeit...................................................................................................................................................5
2. Corporate Social Responsibility ................................................................................ 6 2.1 Definition ...view middle of the document...

............... 14 3.2 Corporate Citizenship Disney .............................................................................................................................. 15
4. Fazit ............................................................................................................................ 20 5. Literaturverzeichnis .................................................................................................



1. Einleitung
1.1 Thematik dieser Arbeit
Durch den Begriff Corporate Social Responsibility (CSR) werden die beiden Themengebiete Wirtschaft und Ethik miteinander verbunden. Das wirtschaftliche Handeln eines Unternehmens soll dabei mit den moralischen Aspekten der Gesellschaft verbunden werden, um einen Mehrwert für ein Unternehmen, die Umwelt und die Gesellschaft zu schaffen. Obwohl das Thema CSR weltweit immer deutlicher in den Vordergrund rückt und viele Unternehmen CSR mittlerweile in ihre Unternehmensstrategie integrieren, gibt es viele negativ Beispiele, die oft für Schlagzeilen sorgen. Hierzu zählen die Schmiergeldskandale bei Siemens, Bespitzelungsäfferen bei der Deutschen Bahn und Lidl und auch der umstrittene „Cacoa Plan“ von Nestlé. Die negativen Beispiele ziehen sich dabei durch alle Branchen. Von Banken, denen nicht nachhaltiges wirtschaften vorgeworfen wird, bis hin zu Umweltskandalen und Menschenrechtsverletzungen, wie die Kinderarbeit in der Bekleidungsindustrie. Meist wird hierbei transnationalen Unternehmen unmoralisches Handeln vorgeworfen, da diese oft die Vorteile der Globalisierung für sich nutzen. Durch diese, ist es Unternehmen möglich, sich der nationalstaatlichen Kontrolle weitestgehend zu entziehen, indem sie ihre Produktionsstätten in unterschiedlichen Ländern aufbauen, um rechtliche Regulierungen in anderen Ländern für sich zu nutzen. Konzerne rechtfertigen dieses Verhalten durch einen hohen Konkurrenzdruck, versichern aber, dass sie sich in dem institutionellen Rahmen des jeweiligen Landens bewegen. Doch ist bei einem so hohen Konkurrenzkampf noch genug Platz für Ethik? Sollten die Unternehmen eine größere Verantwortung gegenüber der Gesellschaft übernehmen als rechtlich vorgegeben? Sollten internationale Unternehmen nicht dafür sorgen, Regulierungslücken zwischen den einzelnen Ländern zu schließen, anstatt diese für sich zu nutzen?
Jedes Unternehmen strebt danach seine finanziellen Ziele zu erreichen, aber es gibt auch einige, die dieses Ziel mehr als überschreiten. Dieser Erfolg ist jedoch nicht nur auf eine gute Verwaltung und exzellente operative Fähigkeiten zurückzuführen, sondern auch auf eine ausgewogene Balance zwischen Geben und Nehmen der Gesellschaft und eines Unternehmens. Wenn man erkennt, welchen Beitrag die Gesellschaft an der Wirtschaftlichkeit eines Unternehmens leistet und ihr einen Anteil zurück gibt, wird es langfristig das Wachstum eines Unternehmens fördern. Dies ist ein Schlüssel zum Erfolg für viele multinationale Unternehmen.
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