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Corporate Responsibility And Marketing Strategies Essay

2229 words - 9 pages

CORPORATE RESPONSIBILITY AND MARKETING STRATEGIES

Tanika Fuentes

BUS 508 Contemporary Business

Dr. Jacob

The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many
companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic tenets of the Corporate Social Responsibility (CSR) movement in business has been it being voluntary and meeting social expectations above and beyond the law.” The Apple Corporation has been ...view middle of the document...

” Another violation was against its prevention of underage labor. “11 facilities were found with underage labor, with a total of 106 active cases and 70 historical cases. In all but one case, the facilities had insufficient controls to verify age or to detect false documentation, but there was no intentional hiring of underage labor.”

I identified two ethics and social responsibility violations by Apple suppliers. These violations if perpetrated by any other corporation could be detrimental to the stability of being able to stay amongst the leaders of the industry it competes in. Furthermore cause the company to be alienated by consumers who now a day’s likes to be associated with companies as long as they are the hip company or in Apples case have the coolest gadgets in the market today in my
opinion. Apples brand is so strong these violations have little effect on the company’s reputation. Apple has a way of keeping you wanting more of their product. Even though Apple has received criticism for allowing these violations to occur, apple has become the world’s best brand. According to 4-Traders (2014), “Apple now is the world's best global brand, based on a formula that calculates the value of brands from a combination of financial performance, influence on consumer choice, ability to charge premium prices and deliver profits. (Coca-Cola had been in
the No. 1 spot since 2000, when the organization started its annual survey.)”. Also according to Gartner (2012), “Apple is the third largest mobile device maker Samsung and Nokia”. These two examples of Apples success demonstrates that it’s a juggernaut amongst most other information technology companies making them only second to Samsung. This is why Apple has not seen any impact to its reputation due to the publication of ethics and social responsibilities violations made by its suppliers. It could be said that based on its standing amongst other companies, why should they implement new procedures when they are still growing and consumers loving its brand. Apple has also had some issues with its suppliers adhering to wage and benefit standards at its facilities overseas. We will discuss on the following page a couple of methods Apple can use to allow its suppliers to follow all the rules concerning wages and benefits. Apple suppliers should want to improve its image with them so their services will be used in the future.

Apples supplier code of conduct states “Suppliers must pay all workers at least the minimum wage required by applicable laws and regulations and provide all legally mandated benefits. In addition to their compensation for regular hours of work, workers must be compensated for overtime hours at the premium rate required by applicable laws and regulations. Suppliers shall not use deductions from wages as a disciplinary measure. Workers must be paid
in a timely manner, and the basis on which workers are being paid must be clearly conveyed to them in a timely manner.” Here...

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