Corporate Hazing Essay

743 words - 3 pages

Erik Bekke
Corporations that use backhanded insults to their employees for customers benefit lowers employee morale. Corporations that use media to insult their employees in an attempt to win over their customers is degrading and wrong to the employees that represent the company for many reasons; It causes double-standards within the company, lessens employee morale, and creates a biased and stereotyped point of view from the customers that isn’t accurate or fair to the employees. The corporation I’m mainly talking about is Domino’s Pizza. Their recent ad campaign shows a less than adequate employee talking on the phone and making inexcusable mistakes. The goal is to try ...view middle of the document...

We even get calls from people that tried to order online but couldn’t figure out the confusing website and we were able to help them quicker over the phone. In some circumstances we even saved customers money by inputting coupons they missed by ordering online because of our experience with domino’s systems. (, 2014)
It can even be said that after seeing the domino’s commercial, customers would change their attitudes when calling in to acting like they’re talking to a moron over the phone. According to, if their employees can’t even handle a simple phone call, what else could go wrong with the order? Would it even be worth it to order through a company that hires employees like this knowing that they are also making the pizza? The review goes on to state that “If they can’t handle a phone order (a process by which they’ve built their business), how are they going to be proficient at a digital order?” (, 2014)
Because of Domino’s ad campaign to make the customer happy and convince them to order online, their commercials become more and more degrading to the employees...

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