Corporate Citizenship Essay

4754 words - 20 pages

Bank of America: Analyzing Corporate Citizenship
In the words of Thomas Friedman, “If you don't visit the bad neighborhoods, the bad neighborhoods are going to visit you.” With “bad neighborhoods” symbolizing customers, this portrays a direct consequence of what can happen if a company does not take into account the impacts of its business decisions. As society progresses through the 21st century, it is clear that the people along with the government are beginning to demand more from companies. Quality products and services are still highly regarded; however, becoming a good corporate citizen is turning out to be an important part of a company’s reputation. Good corporate citizenship is ...view middle of the document...

Moreover, besides the appealing factor, being a good corporate citizen is purely healthier for all of society. If corporations conserve resources, choose to respect social and cultural values, and treat their employees well the community is more likely to respond with a positive attitude towards the company. This leads to a good mutual relationship between the company and customers and does not only satisfy the members of the community, but also creates good business for the corporation. An example of good corporate citizenship can be seen within the McDonalds organization. McDonalds is one of the biggest fast-food restaurants in the world and has been known for its energy efficient methods as well as the Ronald McDonald foundation (charity that helps kids all over the world). In addition, due to McDonald’s global presence, admiring cultural and social values of different countries becomes a main priority for this corporation. For example, all McDonalds in India sell lamb burgers instead of beef burgers as the cow is a sacred animal in the culture. Even if lamb meat is more expensive than beef, the ability to recognize the cultural values of India has not only pleased the Indian people, but has also been a big reason why McDonalds has had success in this country. If McDonalds decided to sell beef burgers in India, one can only imagine the ruckus it would cause against business. Another example of good corporate citizenship can be seen within Google Inc. This company has soared over the last decade and has become one of the most recognized companies in the world. In addition, Google is known for its informal corporate culture. For example, Google’s headquarters in Mountain View, California is referred to as the “Googleplex,” or one followed by a googol of zeros. The lobby is decorated with a piano, lava lamps, and a projection of search queries on the wall. Each employee has access to the corporate recreation center, which includes a workout room, locker rooms, a massage room, assorted video games, foosball, a pool table, ping pong, and various snacks and beverages. Furthermore, a motivation technique, usually called Innovation Time Off, encourages Google engineers to spend about one day a week on projects that interest them. All of these enticements along with Google’s environmental concern have given a great image to the corporation. Similar to these corporations, Bank of America has also managed to evolve into an outstanding corporate citizen.
In 1904, Amadeo Giannini founded the Bank of Italy, which later became the Bank of America, in San Francisco for the purpose of catering to immigrants other banks would not serve. With strong racial biases still existing, Giannini was heavily criticized for his decision to support minorities. His first break came when the 1906 earthquake struck San Francisco. Giannini was able to get all the deposits out of the bank and away from the fires while other San Francisco banks were unable to open their...

Other Papers Like Corporate Citizenship

Global Citizenship Essay

1062 words - 5 pages WHAT DOES IT MEAN TO BE A “GLOBAL CITIZEN” We live in a “global” world now. Corporate globalization is prevalent nearly everywhere. Travel is more common than ever before. We get news in our homes about any place in the world seconds after it happens. The internet allows us to connect with people all over the world. It allows us to stay in touch with people as we move all over the world as well. We even have an international language! English

Corporate Social Responsibility Essay

1078 words - 5 pages for it. Most multinational companies use different terms in their reports, for example Shell defines it as ‘sustainable development’, Ford uses the phrase ‘connecting with society’, Diageo prefers the termterm ‘corporate citizenship’. All these expressions, although they have different meanings, are related to Corporate Social Responsibility but because of the proliferation of approaches, every company can put emphasis on something different

Assignment on Business Environment - CPA

4139 words - 17 pages Achieve Systems; Exploring the Contributions Made by the Private Sector to the Social, Economic and PoliticalTransformation Process in South AfricaChange,Journal of Corporate Citizenship 18, 2005. Many scholars and authors have provided immense literature on corporate citizenship efforts of individual corporations whose responsibility is thought of as extending right beyond the core business to local communities and along the value chain. This

Running Head

890 words - 4 pages . Responsibility Mycoskie responsibility was to provide shoes for all the children who were not able to purchase shoes. He has showed the second code of marketing ethic by making sure other countries get what he promised. Tom’s responsibility is to aim to give as they have said! Every child in different countries receives a pair of shoes. Toms has shown a high degree of corporate responsibility by donating a large portion of the company resources. TOMS

Ethical Business Conduct

709 words - 3 pages regulates the business ensuring that a business organization can adhere to the ethical standards, law, morality and environmental norms. Socially responsible business behavior also known as corporate social responsibility is can notion that connect with the corporate citizenship, corporate sustainable development, corporate sustainability, corporate responsibility. Moreover, the integration into corporate processes and structure responsible social

Corporate Social Responsibility

1197 words - 5 pages --------------------------------------------------------------------------------------------------- ----------- 8 Definition of Corporate Social Responsibility Corporate social responsibility (CSR) is known under various terms used in the industry such as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business or corporate social performance. In spite of some variations in some cases, they basically share the same

Acc 511 Corpporate Governance & Accountability

1869 words - 8 pages ; hence, corporate governance aims to involve the quality assurance of the operation of the board itself. The concern is for the welfare, good performance, corporate ethics and morality, as well as social and public responsibility for the good corporate citizenship. Corporate governance also involves in system to ensure that the organization’s obligations to its major stakeholders. The relationship among the many stakeholders and the way of

The Body Shop

749 words - 3 pages make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm. The term "corporate social responsibility" is often used interchangeably with corporate responsibility, corporate citizenship, social enterprise


2081 words - 9 pages mentioned in the Federal List. Federal List - Foreign Affairs - Defense - Internal Security - Legal and civil agendas and crime and administration of Justice - Federal Citizenship - Government machinery - Finance - Trade, Commerce and industry - Shipping, sailing and fishery - Communication and transport - Federal works - Study, investigation, research - Education - Medicine

Corporate Greed

2291 words - 10 pages down, it exposed the worst of corporate greed, misbehavior and citizenship. Enron betrayed its employees, it betrayed its clients, and, by inflaming the public’s widely perceived notion that corporations cannot be trusted to do anything other than serve their own ends and line their own pockets, Enron betrayed all of corporate America. (p. xii) Truly, the total disregard of ethical behavior is apparent in the activities of Enron’s top executives

Social Responsibility

545 words - 3 pages topic of corporate citizenship. Which as stated in Chapter 2, “is often used to express the extent to which businesses strategically meet the economic, legal, ethical, and philanthropic responsibilities… and voluntary contributions that advance the reputation and stakeholder commitment of an organization” (Ferrell, Fraedrich & Ferrell, p. 39) In conclusion, company Q has three areas that should be improved on. These being their reputation

Related Essays

Hrm Strategy And Csr Essay

799 words - 4 pages evidences that corporate citizenship positively influences employee behaviour. Their survey revealed that an employees’ perception of their company’s corporate citizenship influences their engagement, and can provide high-quality connections and creative involvement. Expand: Companies with a reputation for high quality CSR may be more attractive to job applicants (Backhaus, Stone, & Heiner, 2002; Lis, 2012). Lis (2012) revealed that the

Bus 475 Quiz 5 Essay

1096 words - 5 pages say corporate citizenship can help increase their companies’ profits? Answer Selected Answer: 74%. Correct Answer: 74%. • Question 17 5 out of 5 points Companies see the need to build more coherent initiatives as they move into the: Answer Selected Answer: Integrated stage. Correct Answer: Integrated stage. • Question 18 5 out of 5 points Some companies have created a department of

Csr Samsung Essay

4603 words - 19 pages Samsung – Stages of Corporate Citizenship Corporate Social Responsibility (CSR) as part of business strategy has shown increased prominence in contemporary business world. On a daily basis the roles corporations play in society are scrutinized by the media who constantly lookout to report on scandals, corporate misbehavior or, the positive contributions businesses have on society (Crane, 2008). Induced by this, corporations are facing

Culturally Sensitive Marketing And Advertising Essay

1024 words - 5 pages Citizenship, 2011(42), 73-91. doi:10.9774/ Janssen, C. (2012). Addressing Corporate Ties to Slavery: Corporate Apologia in a Discourse of Reconciliation. Communication Studies, 63(1), 18-35. doi:10.1080/10510974.2011.627974 Muir, C. (2007). Focus on Business Practices: Corporate Financial Reporting. Business Communication Quarterly, 70(2), 221-222. doi:10.1177/1080569907301741 Simonsen, H. (2009). Communication policy