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Content Writing The Art Of Compelling Storytelling

580 words - 3 pages

Have you ever exclaimed while reading a piece of information, "Hey, that's an amazing story! It’s so insightful too. Why didn't I ever think of that before?" If you have, then be sure that you have had the good fortune of setting your eyes on some real good content writing. The internet is brimming with varied genres of information, some useful while others meant for pure entertainment. However, it is interesting to note that not every article attracts our attention even though it might impart valuable information or is meant to create awareness. This leads to the significant question – in what way can we attract the attention of our audience? The answer is simple.
Storytelling through Content
Just as Samual Jackson has rightly said, “What is written without effort is in general read without pleasure”, content writing in ...view middle of the document...

Only then the purpose of generating the content can be successfully met. Our online audience is diverse with respect to their geographic locations as well as cultures. The tone of our writing should be able to accommodate such disparity and hit the mark. The thumb rule is to keep it simple.
Make it Impactful – Going Viral
Not so long ago promotional newsletters used to be a complete no-no and ideal for increasing our spam mail count. However, lately, newsletters come with such interesting visuals, infographics and clever headlines that we can no longer ignore them and give them the casual glance they deserve. This is a perfect example of compelling storytelling with the help of our day-to-day content. Content writing is no longer limited to sharing of information. It has transcended its journal-writing days to morph into something that not only keeps the readers interested but also drives them to share the same with peers.
Content Writing for the Social Media
The advent of social media and online news feeds has elevated content to a whole new level where it has finally received the recognition it deserves. People are no longer interested in content that is strictly promotional. They want a story, an emotion attached to the product or service being offered. This makes content writing extremely challenging in the recent times where conceptualization is based on the purpose of the content generated rather than the content itself. Headlines need to be captivating, yet should not look promotional.
No wonder content writing is fast becoming a specialized area whereby a dedicated team is being set up to plan and handle the content needs of every organization. While content has now transformed into a powerful tool for branding and reaching out to customers, companies have woken up to the need for systematic content generation in order to achieve maximum leverage. It’s undoubtedly the new dawn for content development.

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