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Contemporary Developments In Business And Management

6623 words - 27 pages

UNIVERSITY OF SUNDERLAND

ASSESSMENT COVER SHEET / FEEDBACK FORM
BA (HONS) BUSINESS MANAGEMENT Student ID: Module Name: Center / College: Assessment Title: Learning Outcomes Assessed: Learning Outcomes Assessed: Feedback relating learning outcomes assessed and assessment criteria given to students: Mark: Student Name: Module Code: Due Date: Hand in Date:

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.............................................................................. II

1. 2. 3. 4.

Introduction ......................................................................................... 1 Internal environment ........................................................................... 1 External environment .......................................................................... 3 Demographic factors ......................................................................... 11

II. References ......................................................................................... 21 III. Appendices ........................................................................................ 23

II

1. Introduction

The first part of this report has the objective to analyse the primary internal and external influences to which the organisation TUI AG, the Europe’s leading travel group situated in Hanover/ Germany, is subject to. Firstly, the focus will be on the main internal influences such as:     the organisation’s structure (company profile) business activities Human Relations approach TUI’s influence on internal environment

Secondly, the external influences by using the PESTLE analysis, such as:       Political Economic Socio-cultural Technological Legal and Eco-environmental factors will be considered.

Furthermore, the consideration of the influence of competition will be achieved by Porter’s five forces model. The company profile of TUI AG gives an insight into the company. (See appendix 1)

2.

Internal environment

Elements of an organisation’s internal environment are:    Current employees Management and especially corporate culture, which defines employee behavior 1

There are three major approaches to analyse internal elements of the business: Classical, the HR approach and the systems approach. The Hawthorne studies correspond to the realization that human performance does not only depend on objective working conditions, but also on social factors. “Human relation approach focuses on the importance of employee attitudes and opinions”.1 In 2009 TUI received the Corporate Health Award for “demonstrating above-average commitment to the health of their employees, pursuing a forward-looking sustainable HR strategy and documenting their activities accordingly through the Corporate Health Audit.”2 The employee is not only seen as a worker, but also as a human being. TUI states that this philosophy is identical to the customer. TUI tries to improve the well-being at work with offers concerning subjects, such as health and the right balance between work and family. In fact, TUI’s management signed the Luxembourg Declaration on health support at the workplace in the European Union. Beyond that, TUI supports:3     compatibility of job and family with flexitime, day nurseries for employee’s children, support during the pregnancy help for people with disabilities by training disabled young...

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