Corporate Responsibility and Marketing Strategies
As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. Increasingly, companies are putting a public face on their corporate social responsibility (CSR) activity, but is it driving customer trial, purchase and loyalty and ultimately brand equity? Too frequently these activities are unconnected or, worst of all, go in opposite directions, which for certain types of companies become catastrophes. The authors describe three different approaches for incorporating their CSR activities with their marketing activities.
The current CSR debate is ...view middle of the document...
Company should also think more towards doing ethical work and more responsive towards ideal society.
Apple’s Ethical and Social Responsibilities
During recent time Apple come under observation due to ethical and social responsibility adherence and violations and extended hours working strategies. Apple is very famous for its product, innovation and services, as we all know Apple is industry leader in Mobile, laptop and iPad industries. Apple has even gained a reputation as a good employer from critics also. Yet, despite all of this, due to all evidences against Apple has not able to avoid shortfalls in its ethical and social responsibilities.
Apple is the biggest technology company on earth and is seen as the most innovative in Mobile and tablet industries. Despite of that, few months ago through media it’s comes out that Apple’s suppliers are treating their employees with un-ethical treatment with workers in factories and suppliers overseas like in China. According to Apple’s recent website, it believes that “every worker has the right to a safe and healthy work environment”. As per recent report it also mentioned that – To address the shortage of qualified environment, health, and safety (EHS) personnel, we launched the Apple Supplier EHS Academy — a formal, 18-month program we believe to be one of the most comprehensive EHS training and education programs in any supply chain. Also it indicates that it’s “suppliers must treat workers fairly and ethically at all times,” and that the company “goes deep into its supply chains to enforce our standards and correct problems” (Apple website, 2014).
Impact of Ethical and Social Responsibilities Violation
Above statement is specified into Apple’s website states, however that is little bit far from the truth as per reports says, and also it does not apply to all suppliers and factories. As per media sources its comes out that Apple suppliers in China are using child labor to accomplish its works in factory. Also it comes out that “they are forcing employee to work overtime with less pay” (TheGardian, 2013).
Due to extremely poor condition at supplier places, and factories, Apple decided to set the values and policies for supplier.
Apple also mentioned that it was hidden from company’s internals that due to lot of issues for child labor and other issues at supplier’s side, it was not producing any report as such. As per Apple’s recent report Conducted 451 audits at all levels of our supply chain, a 51 percent increase from 298 audits in 2012. Apple also released, for the first time, publicly released more than 100 pages of comprehensive requirements behind our Supplier Responsibility Standards for the first time (Apple website, 2014).
Impact of Ethical Responsibilities Violations
As proved that ethical and social responsibility violations have been published, also lot of social activist and media also involved to get this coverage. Due...