Consumer Trends And Drivers Of Behavior In The Indian Dairy Food Market

646 words - 3 pages

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market This report provides an overview of the Indian Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape Key Findings India’s Dairy market is one of the fastest-growing worldwide in volume terms India’s booming youth population is looking to Dairy to fulfil age-based nutritional ...view middle of the document...

e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 2008–2018 for India and nine other countries across the globe The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group The report provides insight to highlight the so what? implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term future Examples of international and India-specific product innovation targeting key consumer needs. Reasons to buy This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Dairy consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20...

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