Consumer Behaviour Essay

646 words - 3 pages

López Hernández Angélica Marina.
00014531

Consumer Behavior : Essay

The ways and maners consumers behave and the reasons they have for making a certain desicion are many, and different. Each consumer is separately influenced by the environment in which they live, be it work, friends, school , family, etc. Marketers should take in consideration this groups that can change or condition a desicion, for example. In countries like the U.S. family influence is not as strong and well marked as it is on Latin American, this is due to different life styles, culture , education and traditions that define each region and give them a unique essence and personality. This essence and personality based on the facts already mentioned such as culture, education, etc changes drastically a consumer’s behavior and preferences, and that is why it is so important to consider it when analysing our market.

Let us now ...view middle of the document...

Once this has been analysed, if the HLC is correctly focused and applyed it can achieve great things, and a deeper impact on the consumer.

As we said, the lyfestyle on the U.S. is radically different compared to that in Latin America, and that means that the HLC is also different in a place to another, due to this , it can be said that marketers have a strong problems and difficulties facing this differences, because in the end, they are two different cultures.

Once HLC has been discussed, we must remember that this is not the only factor that determines a marketing, there are several characteristics that must be considered. For a start we have the demographic variables, this is a very important characteristic, because the demographics are the reflection of the market reality, it is the basis in which marketer ought to watch, and work on, because it defines the needs and behavior of the consumer. For example, Latin America, has a young population, while U.S doesn’t, U.S. population is integrated in its majority by people over 15 and on. So, based on this facts, the publicity targeted to this area has to adapt to this market.

Once all those characteristics, and facts have been studied, to take them onto practice is the next step. Now that we know the demographical characteristics of a market, its influences, the Household Life Cycle and the reasons of their decisions we can then make a viable publicity campaing that satisfies our target and our goals.

To design an advertisement that can catch our consumer’s attention and to make him feel identified with our message, to desire the product, and to eventually consume it, and even later, preferably, to develop a loyalty with the brand or product, is the prime goal of a marketer, but to achieve it, several characteristics must be analysed, a deep study and comprenhension with the market must take place, and also a mutual and constant feedback. Marketers should listen to their consumers also, not only send them messages, but to pay attention to their needs and the things they have to say.

Other Papers Like Consumer Behaviour

Consumer Behaviour Essay

1196 words - 5 pages Introduction Consumer behaviour has always had a great importance to marketers. The understanding of consumer behaviour supports the marketer to comprehend how consumers reflect, select and sense from substitutes like brands and products, and in what way the consumers are subjective by their environment, family, the society, and marketers. Consumer behaviour is outlined as the conclusion and physical action occupied, in when measuring

Consumer Behaviour Essay

4813 words - 20 pages Before discussing about consumer behaviour let us understand who is a consumer? A consumer is a person or group of people that are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context. In simple terms any individual who purchases goods and services available in the market for his/her end-use to satisfy

Consumer Behaviour

1510 words - 7 pages CONTENTS Contents …………………………………………………………………………………………………………………2 1 Introduction..……………………………………………………………………………………………………….3 1:1 Consumer Behaviour …………………………………………………………………………………3 1:2 Advertising …………………………………………………………………………………………………3 1:3 The Brand …………………………………………………………………………………………………..3 2 Analysis and evaluation of theories adapted..….………………………………………………..3 2:1 Perception theory……………………………………………………………………………………….3 2

Consumer Behaviour - 3175 words

3175 words - 13 pages MARKET SEGMENTATION THE ACCESSORIES MARKET FOR MEN MKW 2402 CONSUMER BEHAVIOUR Chrismal Perera 24855871 Thisura Goonawardena 25633872 Pratul Venglet 24943436 Keshav Ramkhelawon 23549785 Srijan Menon 25058568 EXECUTIVE SUMMARY This report critically analyses the internal influences on consumer’s behavior and their buying decisions. The influences described are Personality and Self Image, Motivation and Involvement. These

Consumer Behaviour - 1424 words

1424 words - 6 pages Name College name Course Date CONSUMER BEHAVIOUR Abstract Zoe care product limited is an international organization with its headquarters in Minneapolis. Their products consist of food, personal care products and other household products that are trusted by customers globally. Zoe is commissioned to satisfying the domestic need of everyday people everywhere, the brands are used worldwide by millions of consumers. Recently the company is

Wine Consumer Behaviour

2471 words - 10 pages , in order to fulfil the highest need, the lower levels must first be achieved. 4.5 Influences on Consumer behaviour Tasmanian wine producers can influence consumer behaviour by offering a highly unique experience, which will enable such individuals to have their desires fulfilled. From having priority in wine tasting of the most premium of wines which is produced by locals, to several art exhibition to admire,  and also live music to be hosted

Consumer Behaviour on Nakamichi

2776 words - 12 pages versus with trying to stuff their product, burrito-style with as many different features as possible. They target specific user experiences and build their product around them accordingly. Target market of Apple Inc are consumers between the age of 18-24 years that believed digital music devices were a necessity the demand for which decreased as the age dimension of the consumer behaviour increased. Based on gender, it was found that 18% men as

Consumer Perceptions And Behaviour

8515 words - 35 pages APJRBM Volume 1, Issue 3 (December, 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA, Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State, India. Dr. K. M. MURUGESAN, Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630

Consumer Buying Behaviour

1862 words - 8 pages MARKETING I GROUP ASSINGNMENT [1] UnderstandingConsumer Buying Behaviour through Observation Report Submitted to: Instructor: Prof. Saral Mukherjee Academic Associate: By: Group 12, Section C RishabhBhansali Srishti Shaw Darla Sravan Rahul Dalia Ravish Vasan PrashantYadav On 13 August 2012 OBSERVATION OF CONSUMER BUYING BEHAVIOUR CATEGORY #1: Multi Brand Store SHOP: Croma, Himalaya Mall, Ahmedabad The retail shop had a wide

Consumer Behaviour Process

2404 words - 10 pages another Nike shoe; this is an example of a negative attitude. Shrigley et al. (1988) said that among the processes that define consumer behaviour, attitude is the one that provides the greatest stability overtime. They are the result of affective processes and knowledge that create the predisposition to act on convictions(Shrigley, Koballa, & Simpson, 1988). Kernan and Trebbi (1973) specify that the attitude construct as comprising of three components

Volvo. Consumer Behaviour

2706 words - 11 pages Question 1 (a) In today’s competitive world, every company has to study consumer’s purchasing power and behaviour prior to develop a marketing plan for their product. This enables the marketer to understand who constitute the market, what and why the market buys, who participates in and influences the buying process, and how, when and where consumer buy (Marketing Teacher, 2014). The car market, in the same manner as other markets, has

Related Essays

Consumer Behaviour Essay 1633 Words

1633 words - 7 pages CONSUMER BEHAVIOUR : FACTORS INFLUENCING CONSUMER BEHAVIOUR Consumer behaviour is an attempt to understand & predict human actions in the buying role. It has assumed growing importance under market-oriented or customer oriented marketing planning & management. Consumer behaviour is defined as “all psychological, social & physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, & tell others about

Consumer Behaviour Essay 966 Words

966 words - 4 pages Consumer behaviour is the study of individuals, groups, or organisations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Kuester, 2012). These helps the marketers to answer questions such as why people choose one product or brand over another, how they make these choices, and how companies use this

Consumer Behaviour Essay 4247 Words

4247 words - 17 pages of not using the product; consumers may feel that they need to use the product in order to avoid the negative outcomes. Similarly, observational learning refers to the type of learning that occurs through watching the actions of others. However, consumer should think rationally and choose the best behaviour to follow in order to get reward and avoid those that will result in punishment. For example, a younger sibling observes the behaviour of

Consumer Behaviour Essay 732 Words

732 words - 3 pages AMB200 Consumer Behaviour Assessment Item 2: CB Report Consumer Behaviour Topics There are two consumer behaviour topics for this assignment. You should choose one (1) of these topics as the subject of your consumer behaviour report. Topic 1: Face-to-Face Fundraising: Powerful or Pestering? In many major cities throughout the world, representatives from charities and other not-for-profit organisations seek to meet the general public