This website uses cookies to ensure you have the best experience. Learn more

Consumer Behaviour Essay

1196 words - 5 pages

Introduction

Consumer behaviour has always had a great importance to marketers. The understanding of consumer behaviour supports the marketer to comprehend how consumers reflect, select and sense from substitutes like brands and products, and in what way the consumers are subjective by their environment, family, the society, and marketers. Consumer behaviour is outlined as the conclusion and physical action occupied, in when measuring, acquiring, exploiting or disposing of goods and service (Kumar, 2010) These goods and services that are marketed to consumers, influence, the consumer's buying behaviour by cultural, personal, social and psychological factors, which most of these factors ...view middle of the document...

(Phillips and Doole et al., 2008, p. 80) Factors such as these transmit a direct and indirect meaning to consumers regarding the mixture of goods and services, which are known as cultural message. The culture consumers live in today determines the answers to questions such as: do consumers shop on a daily or weekly basis? do consumers drink tea, coffee or juice at breakfast? Questions such as these are cultural attitudes, where as cultural beliefs are people's views and points on personal and religion grounds for example, majority of consumers may be curious about certain meat due to religious beliefs, that will be stressed further more, and therefore, their culture beliefs have influenced them in not purchasing a specific product. Hence why, these questions, cultural attitudes and beliefs influence consumers decision process on buying.

Key Models of Cultural Dimensions

Cultural dimensions are generally psychological concepts, or value concepts, which have been formulated in order to determine the similarity and quality of local, regional and global cultures. Evaluating the occurrence and challenges people come across when comparing with international people, many similarities can be noticed. Although cultural concepts are inferred, they supply a demonstrative base when comparing cultures consistently. Moreover, cultural concepts might be very supportive in knowing why people from various cultures respond differently. (Pill, 2005, p. 22)

so far the definition of culture has been defined and outlined, however to critically analyse the impact culture has on buying behaviour the following key models and concepts are identified:

Communications

Today the word communication is used so often, that it is accepted that its message is understandably clear. For example, when recognising a symbol from a product that identifies the brand, is a communication to its market. The language on the brand is also a communication to the market, as it is symbolising essential information that consumers relate to before purchasing the product. Hence, some sources describe and define communication as the procedure of central data usually via a common method of symbols. In order to communicate, people share information, ideas, knowledge and experiences. Communication typically involves sign language, verbal language, writing or gestures, in order to symbolise information. Many sign-language and visual communication occur without knowledge. Hence, "the SEL Foundation in Stuttgart, Germany, found out that two people exchange, analyse and process over 400,000 signals within a 30-minutes conversation" (Pill, 2005, p. 11) since communication plays a big significant role with understanding thoughts, views, language, symbols and visual language, it is important to outline how cultural backgrounds communicate with products and services marketers have to offer and the difficulties that may arise.

Hofstede and his Dimensions of Culture

After more then 20...

Other Papers Like Consumer Behaviour

Consumer Behaviour Essay

4813 words - 20 pages Before discussing about consumer behaviour let us understand who is a consumer? A consumer is a person or group of people that are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context. In simple terms any individual who purchases goods and services available in the market for his/her end-use to satisfy

Consumer Behaviour Essay

1510 words - 7 pages CONTENTS Contents …………………………………………………………………………………………………………………2 1 Introduction..……………………………………………………………………………………………………….3 1:1 Consumer Behaviour …………………………………………………………………………………3 1:2 Advertising …………………………………………………………………………………………………3 1:3 The Brand …………………………………………………………………………………………………..3 2 Analysis and evaluation of theories adapted..….………………………………………………..3 2:1 Perception theory……………………………………………………………………………………….3 2

Consumer Behaviour

3175 words - 13 pages MARKET SEGMENTATION THE ACCESSORIES MARKET FOR MEN MKW 2402 CONSUMER BEHAVIOUR Chrismal Perera 24855871 Thisura Goonawardena 25633872 Pratul Venglet 24943436 Keshav Ramkhelawon 23549785 Srijan Menon 25058568 EXECUTIVE SUMMARY This report critically analyses the internal influences on consumer’s behavior and their buying decisions. The influences described are Personality and Self Image, Motivation and Involvement. These

Consumer Behaviour - 1424 words

1424 words - 6 pages Name College name Course Date CONSUMER BEHAVIOUR Abstract Zoe care product limited is an international organization with its headquarters in Minneapolis. Their products consist of food, personal care products and other household products that are trusted by customers globally. Zoe is commissioned to satisfying the domestic need of everyday people everywhere, the brands are used worldwide by millions of consumers. Recently the company is

Wine Consumer Behaviour

2471 words - 10 pages , in order to fulfil the highest need, the lower levels must first be achieved. 4.5 Influences on Consumer behaviour Tasmanian wine producers can influence consumer behaviour by offering a highly unique experience, which will enable such individuals to have their desires fulfilled. From having priority in wine tasting of the most premium of wines which is produced by locals, to several art exhibition to admire,  and also live music to be hosted

Consumer Behaviour on Nakamichi

2776 words - 12 pages versus with trying to stuff their product, burrito-style with as many different features as possible. They target specific user experiences and build their product around them accordingly. Target market of Apple Inc are consumers between the age of 18-24 years that believed digital music devices were a necessity the demand for which decreased as the age dimension of the consumer behaviour increased. Based on gender, it was found that 18% men as

Consumer Perceptions And Behaviour

8515 words - 35 pages APJRBM Volume 1, Issue 3 (December, 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA, Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State, India. Dr. K. M. MURUGESAN, Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630

Consumer Buying Behaviour

1862 words - 8 pages MARKETING I GROUP ASSINGNMENT [1] UnderstandingConsumer Buying Behaviour through Observation Report Submitted to: Instructor: Prof. Saral Mukherjee Academic Associate: By: Group 12, Section C RishabhBhansali Srishti Shaw Darla Sravan Rahul Dalia Ravish Vasan PrashantYadav On 13 August 2012 OBSERVATION OF CONSUMER BUYING BEHAVIOUR CATEGORY #1: Multi Brand Store SHOP: Croma, Himalaya Mall, Ahmedabad The retail shop had a wide

Consumer Behaviour Process

2404 words - 10 pages another Nike shoe; this is an example of a negative attitude. Shrigley et al. (1988) said that among the processes that define consumer behaviour, attitude is the one that provides the greatest stability overtime. They are the result of affective processes and knowledge that create the predisposition to act on convictions(Shrigley, Koballa, & Simpson, 1988). Kernan and Trebbi (1973) specify that the attitude construct as comprising of three components

Volvo. Consumer Behaviour

2706 words - 11 pages Question 1 (a) In today’s competitive world, every company has to study consumer’s purchasing power and behaviour prior to develop a marketing plan for their product. This enables the marketer to understand who constitute the market, what and why the market buys, who participates in and influences the buying process, and how, when and where consumer buy (Marketing Teacher, 2014). The car market, in the same manner as other markets, has

Consumer Behaviour - Dove Soap

1410 words - 6 pages bnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm Consumer Behaviour Dove Cream Soap 12/2/2013 Neeti Jha Roll No – 13AMSM. | Market Overview FMCG industry is the most emerging industry nowadays in Indian as well as global market. In India it is the 4th largest market

Related Essays

Consumer Behaviour Essay 1633 Words

1633 words - 7 pages CONSUMER BEHAVIOUR : FACTORS INFLUENCING CONSUMER BEHAVIOUR Consumer behaviour is an attempt to understand & predict human actions in the buying role. It has assumed growing importance under market-oriented or customer oriented marketing planning & management. Consumer behaviour is defined as “all psychological, social & physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, & tell others about

Consumer Behaviour Essay 966 Words

966 words - 4 pages Consumer behaviour is the study of individuals, groups, or organisations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Kuester, 2012). These helps the marketers to answer questions such as why people choose one product or brand over another, how they make these choices, and how companies use this

Consumer Behaviour Essay 4247 Words

4247 words - 17 pages of not using the product; consumers may feel that they need to use the product in order to avoid the negative outcomes. Similarly, observational learning refers to the type of learning that occurs through watching the actions of others. However, consumer should think rationally and choose the best behaviour to follow in order to get reward and avoid those that will result in punishment. For example, a younger sibling observes the behaviour of

Consumer Behaviour Essay 732 Words

732 words - 3 pages AMB200 Consumer Behaviour Assessment Item 2: CB Report Consumer Behaviour Topics There are two consumer behaviour topics for this assignment. You should choose one (1) of these topics as the subject of your consumer behaviour report. Topic 1: Face-to-Face Fundraising: Powerful or Pestering? In many major cities throughout the world, representatives from charities and other not-for-profit organisations seek to meet the general public