Consumer Behaviour Essay

754 words - 4 pages

Entrepreneur & the Business

HEADING: Innovation, Entrepreneurship in Developing organisations.
Introduction
Defining Innovation and Entrepreneurship
Traditional Drivers of Innovation
Examining entrepreneur influences (public policy)
Examining & evaluating
Conclusion
HEADING: Innovation, Entrepreneurship in Developing organisations.
Introduction
Entrepreneurship, as an engine of organisational change and development, defies conventional definition. This enigmatic status is attributable to an ever-changing nature in the face of developing social and economic conditions, as well as an ongoing evolution of the framework that surrounds its study. However, despite the shifting ...view middle of the document...

Entrepreneurs, can be described as a person who has possession of enterprise or venture and will take risks to seize an opportunity if it exists within an organisation. A narrow view is An entrepreneur is usually the owner and operator of a business who engage in entrepreneurial activates which place more expectation on financial profit and other rewards a business may generate, eg social status, lifestyle. While a wider view, can be described, as a process by which individuals inside organisations (Intrepreneurs) pursue opportunities independent of the resources they currently control, (Stevenson and Jarillo 1990). Demonstrating Entrepreneurs do exist in two disparate settings, corporate venturing and enterprise development.
Traditional Drivers of Innovation
Large organisation for example IBM, require Intrapreneurs to create change within their organisations for continual market relevance or growth. While, Small business need to be innovative as they need to prosper and or survive in their chosen markets, without innovation they can go stale and not survive. A recent example of this is demonstrated by The Hill St Grocers in Hobart who to escape the strangled hold of the Australian Supermarket duopoly have expanded into areas with no land zoned for big commercial use, and invested in a DIY supply chain. The main difference between an entrepreneur and an intrapreneur is that the entrepreneur is one who has a dream and builds an organisation to achieve it, while the intrapreneuer is one who has a dream and...

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