Consumer Behavior Analysis Of Woodland Shoes

2443 words - 10 pages

| Consumer Behavior Analysis of “Woodland Shoes” |
| Submitted to:Farhan FaruquiSenior Lecturer,Department of Business Administration,East West University, Dhaka.Submitted by: Name | ID |
Arafat Rauf | 2009-2-10-345 |


MKT 410Section: 1Summer: 2011Date of Submission:3rd August 2011 |

|

Table of content
| |
| |
| |
| |
| |
| |
| |
| |
| |

Introduction
Origin of the report:
This report is prepared with the respect to three month course of Consumer Behavior. We are assigned to prepare a term paper on “Consumer Behavior analysis of Woodland Shoes”, by our honorable course instructor Md Farhan Faruqui. Our task is to make a survey on ...view middle of the document...

We have used convenient sampling to collect the information. We have used a structured questionnaire to collect data from the respondents and the sample size was 60. Statistical techniques were used to analyze the collected data and this data was presented in the graphical form.
* Secondary sources:
Secondary information was collected from the books and the web site of Woodland Shoes. We have collected much of the information through the internet and those are mentioned in the reference page.
Limitations of the study:
Although we have tried our best to make this term paper perfect but there were some limitations that obstructed us from doing so. We have faced some problems while preparing this report. Some of the limitations encountered while making this report are as follows:
* The topic has so much to cover, so initially we faced some problem to choose the appropriate topic.
* Collecting previous information was little bit tough.
* Some few people are aware of Woodland Shoes, so it was hard o collect data.
* More over they have some little knowledge about Woodland Shoes as it is a foreign shoe, so we could not reach the point we were aiming.
* It was difficult to arrange a suitable time for all members.
Back ground of Woodland Shoes:
Woodlands parent company, Aero Group, has been a well known name in the outdoor shoe industry since the early50s.The Flagship Company which began its operations in 1960’s and now has an asset base of over US$100 Million.Woodland was started in Quebec, Canada for making winter boots. It quickly gained popularity due to its unwavering commitment to quickly and the introduction of the latest designs. Today, Aero Group is a highly integrated firm with its own leather tanning units and production facilities in India, Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Macau and Canada.
In 1992, Aero Group launched Woodland and it immediately caught the attention of outdoor enthusiasts. It brought with it, an innovative collection designed to provide rock climbers, backpackers, hikers and outdoor lovers with the perfect tools to meet nature’s challenges. Soon enough the Woodland tree logo become synonymous with adventure, And as the calendar turned towards the new millennium, Woodland kept expanding its line of outdoor shoes, performance apparels, and equipment to cater to the needs of those always reaching for the horizon.

Woodland also entered India in 1992. Woodland was one of the brands that were launched in India from the vast portfolio of Aero Group. Woodland created a new category of specialized 
‘Outdoor adventure sports’ shoes. Their product positioning was different and were known as a rugged, outoor leather shoe brand, the kind usually preferred by adventurists. They gradually developed a product line especially for India. Woodland always has...

Other Papers Like Consumer Behavior Analysis of Woodland Shoes

Analysis of Healthy Life Style Consumer

5557 words - 23 pages incorporate exercise and diet in their lives. Literature Review Base Paper : Analysis of the healthy lifestyle consumer Richard L. Divine and Lawrence Lepisto Department of Marketing and Hospitality Services Administration, Central Michigan University, Mt Pleasant, Michigan, USA The basic purpose of this research paper is to study and have a better understanding of the healthy lifestyle consumer by closely examining the demographic

Impact Of Unethical Behavior Analysis

379 words - 2 pages Impact of Unethical Behavior Analysis Unethical practices and behavior in accounting may often go unchecked because the actions may be the result of management or executives. Fear of negative reactions from management or other peers may silence a person causing them to turn a “blind eye”. Falsifying or altering business documents such as sales receipts, or tampering with reports may lead to unethical practices. According to Anonymous

Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market

646 words - 3 pages Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market This report provides an overview of the Indian Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic

The Influence of Personality, Brand Personality and Values on Consumer Behavior and Service Management

3923 words - 16 pages The Influence of Personality, Brand Personality, Values and Cultural Differences on Consumer Behavior and Service Management Example: McDonald’s Author: David Burtscher Date: 23th of June, 2014 I Abstract This paper presents the constructs of personality and brand personality as well as the construct of values from consumer behavioral view. Furthermore the paper gives a short insight into value related cultural differences. The paper

Effect of Unethical Behavior Article Analysis

570 words - 3 pages Effect of Unethical Behavior Article Analysis ACC/291 This paper will analysis different situations that might lead to unethical practices and behavior in accounting. This paper will also examine the effects of the Sarbanes-Oxley Act of 2002 on financial statements. Accounting could be described as a type of instrument or dialectal put in order to provide information with regards to the financial position of an organization or business

Analysis of Group Behavior in Organizations- Nursing Homes

2192 words - 9 pages related to patient safety. A safety culture is a product of group values and patterns of behavior determining their commitment to an organization’s management of health and safety. Analysis of group behavior is widely concerned with the behavior of people at the workplace. Group behavior variations frequently changes in the frequency or form of what individual do or what they say, are understood in terms of their real-world events are related

Article Reviews in Consumer Compliance. a Critical Analysis of Research Design

2006 words - 9 pages ) theory of Intrinsic Cases which are undertaken primarily to gain insight into the particularities of a situation and it is based on the anticipation of the opportunity to learn, however due to the exclusive nature of qualitative data that the authors have chosen to build upon, data analysis is very personal, questioning its reliability. Bryman and Bell (2011) observe that research whose point of orientation lies primarily with a qualitative research

A case analysis on consumer behavior in Barns and Noble

545 words - 3 pages General shopping category:Most customers overestimate the amount of time they spent shopping.Most customers did not look at the price of the item they purchased.Most customers like to glance at the covers of the magazines.Most customers who buy magazines do go into the book section and the people who buy books do not enter the magazine section.Most customers are attracted to the items that are in the first row of the top shelf.Product category

"A Careful Analysis Of A Research Study: Dr. Andersen’S Hypothesis" The Purpose Of This Paper Is To Provide A Critical Review Of A Recent Study Examining The Effects Of Violent Video Games On...

1886 words - 8 pages PSY 102 PSY 102 03-26-2008 Leticia Perez Wilson Acevedo A Careful Analysis of a Research Study: Dr. Andersen's Hypothesis The purpose of this paper is to provide a critical review of a recent study examining the effects of violent video games on aggressive behavior in young children. Let me first provide a brief summary of the study. (A) The hypothesis that was tested in this study was that violent video

Ecology-Footprint Lab (Vermont)

2455 words - 10 pages were collected and replaced daily for two weeks. When the observation period ended all footprints were identified and analyzed. The mammal diversity was measure through abundance, species richness, and a one-way ANOVA test for analysis of variance. After analyzing all data we concluded that there was in fact a higher abundance and species diversity at the woodland site. Also our p-value showed a significant difference in variance at both sites. Our

Retail Business Analysis

932 words - 4 pages Retail Business Analysis Payless Shoesource, Inc is one of the largest foot wear retailers in the United States. I got all my shoes, before I was fifteen and bought my own shoes, from Payless Shoesource, Inc. This is one reason I thought of Payless to do this retail business analysis on. Payless has a large selection of shoes including children, women, and men shoes at reasonable prices. Payless Shoesource has a definite generic, and

Related Essays

Consumer Behavior Analysis

1758 words - 8 pages perceive themselves as a member of the society, and how they think they are perceived by the society. It is not just the need to belong, but also more of the satisfaction of “this is me, this is who I am, I deserve this” with a good sense of esteem and pride. It is the ego or a satisfying sense of identity at work. With Reichman’s theory of consumer behavior being motivated by one of three powerful self-orientations, status may well become

Study Of Consumer Behavior Towards Purchasing Toothpaste

1645 words - 7 pages interview. Personal interviewing method is used because sample size is relatively small and interviewer can ask more questions. * Secondary data is collected through newspaper, magazines and various websites. For Data Analysis: * Chi-square test REFERENCES * Bawa, K., and Shoemaker. (1987): The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes, Journal of Marketing, 51(4), 99-110. * Del

Influence Of Consumer Behavior On Business

3604 words - 15 pages Influence of consumer Behavior on business Starbucks Corporation, based on Seattle, is the world’s largest coffeehouse with 20891 stores in 62 countries. (Starbucks- Annual report, 2012). From the very beginning, till 1971, Starbucks has been relentlessly trying to satiate customers thirst for high quality coffee with the touch of friendliness in its environment. Starbucks mission statement “To inspire and nurture the human spirit- one

Aspects Of Consumer Behavior To Emphasize In Marketing

1067 words - 5 pages Aspects of consumer behavior to emphasize in marketing. Marketing concentrates on several aspects of consumer behavior in order to promote a product or service. A consumer’s motivation is one aspect that Coca-Cola should emphasize to increase product sales. Their motivation, such as a hunger or thirst, will be the deciding factor to drive the consumer to make a purchase. In past advertising campaigns Coca-Cola has aligned the product with