Consumer Behavior Analysis Of Woodland Shoes

2443 words - 10 pages

| Consumer Behavior Analysis of “Woodland Shoes” |
| Submitted to:Farhan FaruquiSenior Lecturer,Department of Business Administration,East West University, Dhaka.Submitted by: Name | ID |
Arafat Rauf | 2009-2-10-345 |

MKT 410Section: 1Summer: 2011Date of Submission:3rd August 2011 |


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Origin of the report:
This report is prepared with the respect to three month course of Consumer Behavior. We are assigned to prepare a term paper on “Consumer Behavior analysis of Woodland Shoes”, by our honorable course instructor Md Farhan Faruqui. Our task is to make a survey on ...view middle of the document...

We have used convenient sampling to collect the information. We have used a structured questionnaire to collect data from the respondents and the sample size was 60. Statistical techniques were used to analyze the collected data and this data was presented in the graphical form.
* Secondary sources:
Secondary information was collected from the books and the web site of Woodland Shoes. We have collected much of the information through the internet and those are mentioned in the reference page.
Limitations of the study:
Although we have tried our best to make this term paper perfect but there were some limitations that obstructed us from doing so. We have faced some problems while preparing this report. Some of the limitations encountered while making this report are as follows:
* The topic has so much to cover, so initially we faced some problem to choose the appropriate topic.
* Collecting previous information was little bit tough.
* Some few people are aware of Woodland Shoes, so it was hard o collect data.
* More over they have some little knowledge about Woodland Shoes as it is a foreign shoe, so we could not reach the point we were aiming.
* It was difficult to arrange a suitable time for all members.
Back ground of Woodland Shoes:
Woodlands parent company, Aero Group, has been a well known name in the outdoor shoe industry since the early50s.The Flagship Company which began its operations in 1960’s and now has an asset base of over US$100 Million.Woodland was started in Quebec, Canada for making winter boots. It quickly gained popularity due to its unwavering commitment to quickly and the introduction of the latest designs. Today, Aero Group is a highly integrated firm with its own leather tanning units and production facilities in India, Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Macau and Canada.
In 1992, Aero Group launched Woodland and it immediately caught the attention of outdoor enthusiasts. It brought with it, an innovative collection designed to provide rock climbers, backpackers, hikers and outdoor lovers with the perfect tools to meet nature’s challenges. Soon enough the Woodland tree logo become synonymous with adventure, And as the calendar turned towards the new millennium, Woodland kept expanding its line of outdoor shoes, performance apparels, and equipment to cater to the needs of those always reaching for the horizon.

Woodland also entered India in 1992. Woodland was one of the brands that were launched in India from the vast portfolio of Aero Group. Woodland created a new category of specialized 
‘Outdoor adventure sports’ shoes. Their product positioning was different and were known as a rugged, outoor leather shoe brand, the kind usually preferred by adventurists. They gradually developed a product line especially for India. Woodland always has...

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