Consumer Behavior Essay

2870 words - 12 pages

Consumer Behavior

Term Paper
May 1, 2008

Consumer Behavior studies how people buy, what they buy, when they buy it, and why they buy it. It involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to a marketer because this may influence how a product is best positioned or how to encourage increased consumption. Since many environmental problems result from product disposal: such as motor oil being sent into sewage systems, or garbage piling up at landfills, this is also an area of interest (Perner, Lars). By recording in my weekly diaries what I consumed daily has taught me how ...view middle of the document...

Ex-tra Supermarket, Food Emporium, and the International food market are just a few of the other food supply stores we visit.
My house hold is made up of just me and my grandmother, so I work at two part-time jobs and go to school full-time, working on 18 credits this semester, in order to help my grandmother with some of the bills. My grandmother is a healthy seventy-nine year old woman that depends on her social security benefits and savings to purchase food, buy necessities, and pay the bills. Thanks to rent control, rent is not that expensive to worry about since my grandmother has been living in the same apartment building for about thirty years now. The house I own and rent out also helps with the daily bills and necessities that are needed to carry us through life. I consider myself in the working class, since I grew up in that lifestyle and have learned the importance of saving money and continuing education to further ourselves and move up the ladder.
According to Maslow’s Hierarchy of needs, I can say that my physiological, safety and security, and social needs are definitely taken care of. While ego needs seems to be like an up and down rollercoaster for me, since at times I feel like I have no time to pamper myself because of the constant time consumption of school and work. At times I feel like I can not devote the time to go shopping for attractive clothing and other belongings that heighten self-esteem because of the hectic lifestyle I live. After taking a second look at my weekly diaries, I found myself so busy that eating in my car while I was driving to work or to school was a natural task. Disposing the package out my window (I know sounds horrible) was common with this frantic lifestyle as well. The first three weeks of me making my diaries I realized how insanitary it was to throw garbage out of my car window or on the street. This project made me aware on how I can make a big change for the environment, and how this change can be for the better. I started controlling this type of disposal method by disposing all the left-overs from products I consumed in nearby trash cans. I have also started to recycle my disposals into glass and bottles, paper and others at home. I realized through my consumer diary that my previous disposal methods were polluting the environment tremendously, and started taking full responsibility by doing what I thought could help make the environment better and a lot cleaner. This was when I started recycling at home.
Due to the time consumption of work and school, my doctors have complained about my low weight of around 92 pounds and never breaking the triple digits for years now. My last visit to the doctor’s office in March proved that such a chaotic lifestyle and an irregular intake of food can cause health problems. Ever since my mom passed away in 2001, I have chosen to keep myself occupied with work in order to fully feel secured with living on my own if...

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