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Consumer Behavior Essay

1448 words - 6 pages

Consumer Behavior
July 28, 2013

In economic activity transportation has an important role. Transportation systems are needed to support mobilization, communication, and information technology. The industry is a capital-intensive and labor-intensive which requires the needs for large sums of money for investing planes and industry tools needed for human power for operation.
Development of flights is currently indicating levels of competition between brands that’s getting high, also the support by competing aviation business behavior which competes in services through variety of products offering promotions, innovations, and creativity that is packed for the strategy of passengers ...view middle of the document...

The management of airlines have to first implement safety and security. But it is also important to understand customer satisfaction and perception. Market research provides critical intelligence needed for a strategic direction, unique brands, and assures the airport stays on track. Standard, policies, procedures, and systems all are the core to vision and brand identify.
Operators at airports positions for customer service standards. The standards for airports assure consistent and reliable performance, guide customer communication and marketing campaigns, and managing the expectations of customers. Guidelines for the condition of the facility the cleanliness, operation efficiency, employee’s behavior, appearance, knowledge, signage, airport and terminal planning and design, concessions, and the impact on customers.
Some techniques to “ stay on brand”, is periodic review of airport policies, procedures and systems to enable excellent customer service, a performance management system to measure the airport operator’s performance and that of the entire airport community to keep the on track and unique service programmers focused on customer priorities that also advance the airports brand. An airport brand definition is what it does, how it differs from other airports, what it promises to deliver to the ones that interact with services. When customer- centric, customer wants, needs, expectation and priorities, by determining satisfaction levels, and perceptions of airports and services provided all are most effective.
Customers judge airports performance with airports that provides service. For an airport to receive a high level of customer satisfaction the airports should boost up the airport performance while managing the customer’s expectations regarding service delivery. Customer satisfaction increases as performance exceeds. Through advertising, marketers create and shape consumers’ perceptions of their products by positioning their offerings as fulfilling consumers’ needs and delivering important benefits more effectively than competing alternatives. (Schiffman, Kanuk, & Wisenblit, 2009). Getting consumers to believe that a brand delivers a product or a brand delivers a product or service benefits the importance of a consumer. Benefits becomes the main key of a brand making it a unique proposition of the brand’s competitive advantage.
Commodities are the most difficult products from competition. When products becomes more complex and the marketplace more crowded, the consumer’s depend on the products, image and benefits claimed in making purchase decisions. Products, consumers often evaluate the quality on the bases of the external product, price, brand, image, and the manufactures image. Numerous ways are used to measure the perception of the brand of luxury related to perceive of quality.
Which of the Ad’s Elements conveys the product’s quality?
Reputation is important and without it the brand is just a product....

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