Concept Selling Essay

5892 words - 24 pages

Chapter 1
Introduction

Selling process involves making the customer understand what the product is and how can it be beneficial for the consumer.
The process basically involves explaining the product feature and showing them the pros and cons.
But when it involves selling a concept which hardly has anything tangible to show it turns out to be more troublesome.
First understanding what a concept selling process is and then we understand it through an example of a concept called FTWZ (Free trade warehousing Zone)

Concept Selling-
A type of marketing that uses the idea that consumers left to their own devices are unlikely to purchase a particular product. The concept selling approach ...view middle of the document...

It was announced in the Foreign Trade Policy 2004-09 to set up Free Trade and Warehousing Zones (FTWZ) to create trade related infrastructure to facilitate the import and export of goods and services with freedom to carry out trade transactions in free currency. The scheme envisages creation of world-class infrastructure for warehousing of various products, state-of-the-art equipment, transportation and handling facilities, commercial office-space, water, power, communications and connectivity, with one-stop clearance of import and export formality, to support the integrated Zones as ‘international trading hubs’. These Zones would be established in areas proximate to seaports, airports or dry ports so as to offer easy access by rail and road.An FTWZ provides a lot of benefits for import exports and re exports making it highly suitable for a profitable trade.This concept prevalent in many countries and the most common FTWZ is the free trade Zone of Jabel Ali port in Dubai.In India this concept is technically very new with people not much aware of their existence in the country. This is the main reason for the challenges such a concept faces when it enters the market
India has just now developed into FTWZ concept-
Arshiya is the only fully functional free trade warehousing zone in the country with FTWZ and ICDs in Mumbai and Delhi

Arshiya’s Services
* What was once the preserve of Dubai and Singapore in this region, is now available in two locations in India - Sai Village, Panvel near Mumbai and Khurja, Uttar Pradesh, near New Delhi.
* Deemed foreign territory, their FTWZs have their own 24 X 7 customs clearance and offer a rich slew of benefits and advantages for imports exports and re-exports.
* Replete with customized warehousing and equipped to deliver a host of value optimization services, they offer unprecedented value that many MNCs and Indian companies are availing.
* Moreover, with carefully chosen strategic locations, they are integrated with Arshiya's unified supply chain infrastructure for optimizing supply chain efficiencies.
* The FTWZ near Mumbai, the very first in India, sprawls 165 acres and is located 24 kms from Jawaharlal Nehru Port Trust and the one in Khurja near New Delhi is 135 acres and is co located with an Industrial & Distribution hub, Rail terminal and Pan India Rail Freight service.
* This mega complex is 315 acres of world class infrastructure and is located at the confluence of the proposed western and eastern freight corridors.
* Clients vouch for the facilities which offer an amazing range of benefits that apply uniquely to various industry groups using state of the art equipment, and managed efficiently with appropriate IT solutions, efficiency and visibility are two core constituents of their solutions.
* Allowing clients to leverage India's cost and skill arbitrage, these hubs offer unparalleled business advantages in this part of the world.

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