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Competitive Situation Essay

1443 words - 6 pages

Competitive Situation

JanSport is the Original Outdoor Gear Brand that embodies a culture of fun and discovery. We equip people globally with quality, enduring and reliable products that enable the freedom to experience life's adventures.

JanSport's success extends around the globe and into walks of life that are as varied as our product offering. Providing world-class products brings the additional business and moral obligation of ensuring safe, ethical and lawful manufacturing conditions.
Strengths:
• They have a strong brand name.
• Their bags are functional.
• They have a wide range of bags that are very great for outdoor places.
• They incorporate flexibility into each and ...view middle of the document...

• Their bags are known for its wide range of colors and print assortments
• It has lightweight functionality with high performance fabrics and hardware.
• They offer wide range variety of bags from hand bags to luggage.
Weaknesses:
• Bag prices are mostly expensive which some people cannot afford to buy.
• Some of their bags are being faked.
• Other competitors imitate their bags and offer it to the market for cheaper price.
• Limited consumers
• Their styles are not that formal.


Kipling, founded in 1987 with its name inspired by Rudyard Kipling, the author of "The Jungle Book", has evolved beyond its original roots of providing high quality backpacks suited for the adventures of everyday life into a distinctive, worldwide brand offering a range of carryalls for a variety of lifestyles. Its bags are effortlessly stylish, colorful and fun as well as practical and durable enough for even the most active individual.
Kipling products are distributed in 55 countries throughout Africa, Asia, Australia, Europe, the Middle East, South America and the USA, and have been distributed in North America since 1993.
Strengths:
• According to statistics, 23 Kipling bags are sold every minute, somewhere in the world.
• They have strong brand name.
• They are famous for their attached monkeys. Whenever you think of Kipling, you think of the monkey. Monkeys are symbols of fun and adventure, so the monkey naturally became the brand's mascot. And not very much later, it became the monkey key ring. Every Kipling monkey is named after an employee from somewhere around the world. Every collection has its own unique monkey.
• Their bags are stylish and fashionable yet practical and durable.
• They are lightweight, spacious and are available in every color you can think of.
• Kipling has become a favorite among celebrities and been featured in many recent films

Weaknesses:

• Bag prices are mostly expensive which some people cannot afford to buy.
• Some of their bags are being faked.
• Limited consumers due to its target market.


Hermès is a French high fashion house established in 1837. It is renowned for its handmade luggage and handbags. The company does not use assembly lines. Only one craftsperson, who may have been employed by the company for decades, makes a single handbag at a time, hand-stitching individual pieces with linen thread and using an awl. One bag might require 18 to 24 hours to produce.

Strengths:
• They have strong brand name.
• Bags are made of good materials.
• Bags are made by only one craftsperson at a time to make it more special.
• Their bags can be customized according to the wants of the consumers.
Weaknesses:
• Too expensive, sometimes it’s not worth it to buy one.
• Limited consumers
• They have strong competitors.
• Some of their bags are being faked.


Chanel is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing...

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