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Competitive Analysis For A New Surfboard

698 words - 3 pages

Competitive Analysis #1:
Name of product: the Surf Air

Parent company (if known):

2 or 3 key features of the product or service: This Surf board is inflatable, so it’s easier to carry and transport, taking less space, lighter, and safety.

Estimated age and gender of the target audience: From 8 to 99, targeting as newbies in surf as amators or even professional needing a training board easy to move.

Tag line / Strap line / Slogan of the product (if it is not in English, include both, that is the original tag line and the English translation): 2 minutes to inflate, all day to have fun

Where is the product advertised (which publications, web, literature, etc.)? in fact, you can find such products on the internet, on almost all surf goodies and accessories website, since there is not really that much advertisement on surf products.

•What do you think are the strengths and weaknesses of their advertising (short statement)?
The ...view middle of the document...

Need only gas to run, we don’t need waves anymore, and can go up to 65km/h.

Estimated age and gender of the target audience: It’s for a grown, adult and amator/professional people, in the middle/upper class. From 18 to 60 years old.

Tag line / Strap line / Slogan of the product (if it is not in English, include both, that is the original tag line and the English translation): You don’t need waves anymore, break free.

Where the product is advertised (which publications, web, literature, etc.)? You can find it on the cutting edges gadget websites, and specialized on new surfboard advertising websites.

What do you think are the strengths and weaknesses of their advertising (short statement)? The strength are that it’s a cutting edge surfboard, very powerful, allowing you to go on a high speed without being towed by a jet ski or something else. It guarantee you high and strong emotions. The weakness is that’s very expensive for a “surfboard” since it’s about 12,000€ and reserved to professional and aware users.

Competitive Analysis #3:

Name of product: Foot paddle board

Parent company (if known): Mietek

2 or 3 key features of the product or service: It’s simply a surfboard with a rudder, and a new system of propulsion where you use your legs. You can stand up on it and enjoy a calm ride on waves or take biggest waves.

Estimated age and gender of the target audience: From 14 years old, you can profit of this new surfboard concept in the sea or in the ocean.

Tag line / Strap line / Slogan of the product (if it is not in English, include both, that is the original tag line and the English translation): not founded, recently invented, the prototypes are almost ready for production step.

Where the product is advertised (which publications, web, literature, etc.)? Also on cutting edge surf board websites, and if you search on the internet for new concepts of surfboard.

What do you think are the strengths and weaknesses of their advertising (short statement)? It’s fun to use and looks easy, so it can be sold for anyone who want to have almost same sensations that you can have on a surfboard. The weakness is that it has nothing in common at all with surfing.

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