Competing Sbu's Essay

1262 words - 6 pages

Competing SBU’s
Bethella Sam Phillips
Grantham University

Competing SBU’s
Strategic business units are units made up of one or more products having a similar market base whose manager has total responsibility for integrating all functions into a strategy against an identifiable competitor (Jain & Haley, 2009). They are made up of items that are separate from other products in relation to their price, style, or competition.
Founded on April 1, 1967 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is one of the best examples of a strategic business unit. They develop and sell various electronic products and software such as the Mac computers, iPod, iPad, iPad ...view middle of the document...

The MacBook Pro maybe the iPad’s internal competition and may even have several other functions that the iPad does not, but the one feature of the iPad that most people like over the MacBook is its portability. Now there is the iPad mini, which is a smaller version of the iPad and also has half the memory of the iPad; both have Wi-Fi enabled, same amount of storage is available, operating system are the same, but the iPad weighs slightly more than the mini. So as it seems the only difference between the iPad and the mini is the price.
So that leaves the iPhone 5, which is more portable than all the rest, and the cost is considerably less; of course it has some of the same features and capabilities as the iPad, and depending on which version of the iPad you have you may not be able to use it as a cellular device and the picture quality will also be different. The iPad has the capability of texting just as the iPhone but you can only text to other iPad or iPhone users.
Apple’s iPad has a number of factors that contribute to its success and that works in its favor. The name itself has brand recognition, loyalty amongst consumers, and a very strong marketing and advertising team. They are the leading innovator in mobile device technology and they have a full range of apps, software and products that are interlinked and support each other.
Another strength for Apple is their financial standing compared to other companies. They are one of few companies that have no debt and they are still able to make a profit. The Apple brand was valued at 76.5 billion and was the second most valuable brand in the world in 2012. Apple has a reputation of being highly innovative, well designed, and superior functionality for all of their products while their retail stores are known for displaying exemplary customer service.
One of the major weaknesses of Apple is the price of its products, yes we all will at some point pay for quality, but there are other companies who are developing new and upgrading their current technology and some day may be in competition with Apple. To give a quick example; ten years ago the leading television manufacturers were Sony, Panasonic, Samsung, and others, then out of nowhere Vizio arrived on the scene and started making television of the same or better quality and for a much cheaper price than the major brands. The incompatibility with other operating systems is somewhat of a drawback for Apple because users of other OS like the programs and Apps on the Apple OS but prefer to use what they are comfortable with. The desktop, laptop, tablet and cellphone market are becoming overloaded with companies who produce the same products, thus reducing Apple’s market...

Other Papers Like Competing Sbu's

Hate Crime Laws Essay

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages Leadership is defined as a socially constructed process and which also affect organizational future outcomes. Leader is someone at high position who have overall duty for an organization, she or he decide what to do and the way how to achieve it. (Carter and Greer, 2013)The role of leader is extremely important for an organization, leader use their own power to influence the followers though many different ways such as motivation in order to

Cuba Civil Rights

1906 words - 8 pages Picture a country that has limits on how much you can make random government imprisonments and more what do you do. That is the situation for the eleven million seventy-five thousand two hundred forty-four people of Cuba since the takeover of Fidel Castro. The US is opposed to Castro taking control of Cuba. Castro managed to ease the United States nerves when he said that Cuba was against all forms of communism. According to Lana Wylie the Union

US Freight System

1273 words - 6 pages General Environment Each American requires the movement of approximately 40 tons of freight per year across the freight network. This includes everything from shirts to lawn mower to orange juice. • As the U.S. population expands, the U.S. freight system will be called upon to meet the demands of a larger population • Between 2010 and 2035, the system will experience a 22 percent increase in the total amount of tonnage it moves • By 2050, with

Related Essays

Strategic Management Essay

689 words - 3 pages in such markets as appliances, aerospace, electronics, and so on. LG operates along the same lines with SBU's competing in electronics and appliances among others. So why do each of these SBU's differentiate from each other and still belong to the same organization? The answer is that profitability of your company and appeal within the industry are directly tied together. In the case of AP Moller, the company has separated each industry into a

Goal Congruence Essay

4129 words - 17 pages ENSURE THE SBU'S MANAGERS MAKE DECISIONS THAT ARE ALIGNED WITH CORPORATE OBJECTIVES. A primary challenge facing many U.S.-based multinational corporations (MNCs) is the evaluation of foreign strategic business units (SBUs). The way an organization evaluates and measures performance determines the motivation behind the decisions and actions of an SBU's managers. Failure to consider the strategic objectives of an SBU or the cultural identity of its

Sales Management Essay

1250 words - 5 pages manufacturers, or (3) competing products from different manufacturers. Firms that use distributors normally have a relatively small company sales force to serve and support the efforts of the distributor. Sample questions: All of the following are types of personal selling jobs EXCEPT a. | order-getters. | b. | order-takers. | c. | missionary salespeople. | d. | complementary salespeople. | e. | merchandisers. | ANS: D

Freedom And Responsibility Essay

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were