Bethella Sam Phillips
Strategic business units are units made up of one or more products having a similar market base whose manager has total responsibility for integrating all functions into a strategy against an identifiable competitor (Jain & Haley, 2009). They are made up of items that are separate from other products in relation to their price, style, or competition.
Founded on April 1, 1967 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is one of the best examples of a strategic business unit. They develop and sell various electronic products and software such as the Mac computers, iPod, iPad, iPad ...view middle of the document...
The MacBook Pro maybe the iPad’s internal competition and may even have several other functions that the iPad does not, but the one feature of the iPad that most people like over the MacBook is its portability. Now there is the iPad mini, which is a smaller version of the iPad and also has half the memory of the iPad; both have Wi-Fi enabled, same amount of storage is available, operating system are the same, but the iPad weighs slightly more than the mini. So as it seems the only difference between the iPad and the mini is the price.
So that leaves the iPhone 5, which is more portable than all the rest, and the cost is considerably less; of course it has some of the same features and capabilities as the iPad, and depending on which version of the iPad you have you may not be able to use it as a cellular device and the picture quality will also be different. The iPad has the capability of texting just as the iPhone but you can only text to other iPad or iPhone users.
Apple’s iPad has a number of factors that contribute to its success and that works in its favor. The name itself has brand recognition, loyalty amongst consumers, and a very strong marketing and advertising team. They are the leading innovator in mobile device technology and they have a full range of apps, software and products that are interlinked and support each other.
Another strength for Apple is their financial standing compared to other companies. They are one of few companies that have no debt and they are still able to make a profit. The Apple brand was valued at 76.5 billion and was the second most valuable brand in the world in 2012. Apple has a reputation of being highly innovative, well designed, and superior functionality for all of their products while their retail stores are known for displaying exemplary customer service.
One of the major weaknesses of Apple is the price of its products, yes we all will at some point pay for quality, but there are other companies who are developing new and upgrading their current technology and some day may be in competition with Apple. To give a quick example; ten years ago the leading television manufacturers were Sony, Panasonic, Samsung, and others, then out of nowhere Vizio arrived on the scene and started making television of the same or better quality and for a much cheaper price than the major brands. The incompatibility with other operating systems is somewhat of a drawback for Apple because users of other OS like the programs and Apps on the Apple OS but prefer to use what they are comfortable with. The desktop, laptop, tablet and cellphone market are becoming overloaded with companies who produce the same products, thus reducing Apple’s market...