After being founded in 1969 in France, Sephora was expanded internationally and opened its first store in Toronto, Canada in 2004. Sephora is a leader in providing customers with a variety of high-quality beauty and wellness products and well-known brands.
Sephora has a human relations managerial strategy that focuses on teamwork and company loyalty. Using a combination of base pay, indirect pay and team-based performance pay, Sephora’s compensation strategy aligns well with its chosen managerial strategy.
Sephora also has a clear understanding of the different structural and contextual variables and how they must align with their managerial strategy. They take care ...view middle of the document...
It is a company that has been able to acquire the ability to be experts in craftsmanship, innovation and creativity stemming back to its start in the 1800’s. LVMH is home to many other high end product lines of all avenues that include, fashion and leather apparel, wine and spirits, jewellery, perfumes and cosmetics.
After being founded by LVMH, Sephora was expanded to the US and opened their first American location in Soho, New York city in July 1998. It wasn’t until 2004, after realizing the large un-dominated beauty market Sephora entered, that they decided to extend operations to Canada. With that Sephora opened its first Canadian location at Toronto’s tourist hot spot, The Toronto Eaton Centre.
Now with over 515 locations within 19 countries, Sephora is home to over 200 cosmetic, perfume, hair care, and skincare brands.
With a vast amount of brands, Sephora provides a truly unique shopping experience with its open sell concept and a talented well trained staff. The company is recognized for being the beauty authority in the industry, and has gained that title through obtaining knowledge and sharing it with each cast member (employee) at any and every level. Their main goal is to put the needs of the client first and to guide them towards meeting their needs, through product knowledge and friendly customer service.
Sephora’s mission is to remain the cutting edge leader in beauty merchandising and service. The seven Sephora values are a constantly kept in mind when it comes to decisions made and in their everyday business practice. Adopting LVMH’s core values of innovation and creativity, has allowed for the clients and employees to freely try and experiment with products and enhance the experience of being in a Sephora store. The Seven Sephora Values are Passion for the client, Leading expertise in beauty, Innovation, Work life balance, Teamwork, Respect for all and Takes Initiative.
Sephora’s managerial strategy is closest to a human relations strategy. Their strategy is a combination of structured and independent thinking and is based on the Seven Sephora Values. For example, leading expertise in beauty includes providing extensive training to every cast member such as the week-long SOS (Science of Sephora) program that every member must attend. Everything Sephora does is based on innovation and reinforcing employee ideas to help them grow. Employees are encouraged to take initiative and to go above and beyond in regards to client service. Sephora’s strategy also encourages cast members to share information with each other.
Sephora is looked upon as a leader in its line of business and has what is considered to be an extremely competitive compensation system within the retail and beauty industries. Sephora is non-commission based and cast members are paid on an hourly basis, while management receives a base salary. As well, all cast members also receive various forms of performance pay and indirect pay. A form of performance pay...