Compare Two Designers Essay

1209 words - 5 pages

Graphic design is an area that has grown and is still advancing to greater heights. Diverse aspects and skills have been developed in the industry over the years which have facilitated designer specialization in various fields in graphic design, such fields like brand identity. With so many brand designers out there in the design world, there tend to be quite a focus put on those whose works leave a long lasting impression in the public’s mind. Ken Cato and Jacob Cass are amongst one of the recognised designers in the industry. Both specialising in corporate brand management and known for their unique approaches, this forms the basis of comparison for the report.

Australian designer Ken ...view middle of the document...

His distinctive work includes Australian trademarks such as the Commonwealth Bank, Seven Television Network and the SBS Television Network. Cato appreciates connections, such can be seen in (Figure 1) the yellow and black logo that he designed for the Commonwealth Bank. Here he references the five stars of the Southern Cross (Figure 2). The development of the trademark’s single, extended character, double M typeface is also surprising. “It simply came down to having very uncomfortable words placed together” says Cato. “It was a very long word followed up by a descriptor word like ‘bank’ and I needed to make the word ‘Commonwealth’ as short as I could.” Although Cato’s design for the logo attracted more than its fair share of initial criticism, it still assisted in the success of his career as the Commonwealth logo remains an icon in today’s society.


Figure 1 Figure 2

Another example of Cato’s approach is seen in his design for the SBS Television Network logo (Figure 3). The pointed ellipses of the SBS trademark are a literal translation of opening up the globe. Cato introduced a clean, strong global message that provided a platform for creating an evolving identity.

Figure 3

Besides Cato, Jacob Cass the founder of the blog ‘Just Creative’, dedicated to all things digital graphic, has also made a name for himself in the design industry. An excellent graphic designer, whose design approach provides his work with a modern feel. Cass’ works catches the eye of many people due to the fact that he uses many bright colours, with a simple background colour. He nabbed his first freelance job at the age of sixteen, Cass enjoys logo design and branding more than the other fields he specialises in however he likes being versatile so he’d rather have more knowledge in each field. “I still don’t know what direction I want to head in completely so I want to learn as much as I can which in the end makes me more employable and it also gives me variety in my work. Not satisfied with one successful blog, Jacob launched Logo Designer Blog and Logo of the Day to further preach his passion. His design process flow starts off with the brief. After going through what he has been asked to do, he then proceeds to find general and visual research in order to get a better understanding of it. This is followed by rough sketches and conceptualising, then reflection, positioning and presentation of the final work. Jacob’s design approach often changes according to all his projects however, his main approach...

Other Papers Like Compare Two Designers

Analysing Adverts Essay

1214 words - 5 pages to gorge you into doing something. For example if a make up company tries selling you lipstick, the advertisement their going to use is going to contain emotional blackmail. The designers may use a picture of someone’s mouth, and make it look fiery and exceptional. This straight away makes the target audience want to go and buy the product, so that they can have a mouth that’s as exquisite. In this piece of writing I am going to analyse two

The Strength Of The Teological Argument Due To Science

1640 words - 7 pages must be a designer. This designer is God. The idea of God being the designer of the universe in this teological argument is something that hasn’t been scientifically proven therefore science disagrees with the idea. The design argument is spilt into two parts; design qua regularity and design qua purpose. Design qua regularity argues that the order and regularity evident in the universe is proof of a designer. For example

Supply Chain of Samsung

2940 words - 12 pages , up from profits of $5.2 billion and $39.8 billion in revenues last year. The case begins with the scenario that the Samsung designers taking the pain in creating the design of their product and observing the people and taking their opinion in order to improve their product design and performance. It is mentioned in the case that inside skyscraper Samsung is creating design while outside no changes taking place. DECADE OF DETERMINATION

Circle of Kwoledge and the Statue of Liberty

954 words - 4 pages For my opus I have decided to compare and contrast two unequivocal three dimensional statues: our treasured “Circle of Knowledge” and the famous “Statue of Liberty”. First we have the “Circle of Knowledge” which is located on the Mandeville campus of Northern Caribbean University (NCU), Jamaica. Presented as a gift from the graduating class of 2002 this towering 2.44meters statue, of a male and female student, was sculpted by Jamaica’s own

After Recession, How Yohji Yamamoto Protect The Businese?

4157 words - 17 pages ) Interestingly, these two visionary Japanese designers presented their first collection together in Tokyo in 1976 and then Paris in 1981. The designers seemed to share the same vision and the same philosophy, might also basically shared the same success in business. However, after reached the top point of its sales volume with120 billions Yen per month in August 1999, the number decreased dramatically, with only 75 billions Yen per month in August

Body Image and Society

1024 words - 5 pages than an average, healthy sized woman. Finally people are beginning to recognise the huge issue that this is, we can see the change with movies like Shrek coming out, but the blame is being pinned straight to the media, and the responsibility being left to advertising agencies, fashion designers, casting directors etc to fix it. I don’t disagree with this, yes there should definitely be restrictions on the amount of editing allowed in

Qvc Case Study

875 words - 4 pages QVC Case Study (Dess, 2014 p. C63) Pamela Bates King University January 28, 2016 BUSA 5090 Strategic Management Dr. Lee QVC Case Study Joseph Segel founded QVC in 1986 and started televising the very same year. Since that time they have become one of the leading multimedia retailers. Oddly enough, they were not the first company in the multimedia retail. HSN (Home Shopping Network) entered the market two years prior

Strategic Management

3764 words - 16 pages steadily. ‘IKEA’s operating margins of approximately 10 per cent are among the best in home furnishing,’ says Mattias Karlkjell of Stockholm’s ABG Sundal Collier. They also compare well with margins of 5 per cent at Pier 1 Imports and 7.7 per cent at Target, both competitors of IKEA in the USA. To keep growing at that pace, IKEA has continued its new store openings around the world with up to 20 per year (although that number was reduced

Re: Week 5 Discussion 1

1538 words - 7 pages The ground breaking technological advancements of today is allowing the average consumer to watch streaming videos; the technologies have come to the front from companies such as Ericsson and Alcatel-Lucent. These technologies will continue to amaze and amuse us like rides at an amusement park. Compare and Contrast 3G Wireless Networks to 4G Networks The comparisons and contrasts are laid out on blueprint papers and networks architectural

Artificial Intelligence In Gibson's Idoru And Oshii's Ghost In The Shell

3633 words - 15 pages Artificial Intelligence in Gibson's Idoru and Oshii's Ghost in the Shell      Introduction If people knew what scientists are up to, they would not be sleeping as calmly as they do today. If only they knew, they would read more carefully what the cyberpunk authors have to say.   The purpose of this work is not only to compare the pictures of Artificial Intelligence (hereafter referred to simply as AI) included in two major

Operating System

1592 words - 7 pages We live in an advanced age. Some of us can't even remember a time when we didn't use a computer on every basis. Technology has been developing rapidly, compare to the past 20 years. In this new era of technology, computers and laptops have the most critical outcome in our lives. It is changing the way we connect, communicate, share data and interacts. But most importantly, the Operating System has a huge impact on any type of PC and smartphones

Related Essays

Silvaco Eda Demo Essay

1516 words - 7 pages how to design & Implement a CMOS Inverter. Circuit Schematic Capture with Gateway Schematic Editor & Simulator Front End Requirements What circuit designers need? Edit/View Schematics in a user-friendly environment. Create netlists for simulators and layout-vs-schematic tools Manage files for multiple designers and projects Gate Schematic capture & Editor GATEWAY is a schematic capture tool and is the entry point for the IC design

Research Paper On Daryl Van Wouw

5347 words - 22 pages . The two authors of this report are Wid Al Tamimi and Christophe Deveze; both fourth year students of IBMS at INHolland Diemen. This report is the result of an assignment called “Research Paper” on the sector of the economy in an Asian country. We have chosen for the fashion sector. A Dutch fashion designer has commissioned us to do a research into the possibilities and opportunities for him to launch his designs in the East, with a focus

Ecommerce Essay

1811 words - 8 pages content or service are the last two points of the business model. Applications can be in two various types. First type is the free one. That means you do not have to buy them, but because they are free you have to accept the included advertisement. The second is the paid type and an application costs between 0.99 $ ~ 1000 $. The price most times depends on the functions. When we compare these two types in the download rate, we can see that free

The Strategy Of Zara Essay

2144 words - 9 pages styles, the design and colors and the shell fabrics that might become popular. Believe or not, within two weeks, these designers can perfecting their ideas and produce the products. From design to distribution, Zara only need three to four weeks. The other impressive strength is its advanced logistics system. It owns a 20- kilometers long underground conveyor belt which with mature automatic management system in its headquarters. By using the