Wal-Mart vs. Target |
Cheryl Lange |
Eng. 121 |
Instructor Moore |
October 16, 2011 |
Wal-Mart and Target, these stores offer the convenience of having everything under one roof for a great shopping experience. Shopping at your local grocery store is not enough these days. Consumers can buy so much more at these discount retailers. Both stores are brightly lit up with inviting bright colors. Their advertisements are similar also. Both stores have extra small businesses inside their stores. Target has a Starbucks Coffee for the shopper that needs caffeine in the morning. Wal-Mart has a Subway for those early morning shoppers that like to have a breakfast sandwich before ...view middle of the document...
Shopping at Target is an experience, one of the differences between Target and Wal-Mart is the cleanliness of the store. The Target store isles are well organized, and not as close together as the ones in Wal-Mart. Target have also been cutting their prices on products, they are actually cheaper than Wal-Mart.
Target has been the under- dog in retail marketing for the last four years. The company has closed their smaller stores, and renovated their more profitable stores into superstores. Target brightened their red logo sign, to make it more noticeable. Shoppers traveling down the street can see their bright logo for miles.
The difference between Target and Wal-Mart is the brands of clothes they carry. Wal-Mart brands of clothes do not have the quality of fabric like Target clothes have. The Wal-Mart clothes are made more cheaply. Usually they fall apart after they are washed a few times.
Target capitalizes on having designer label clothing on their website and in their stores. One day last month the Target web site froze because of so many orders for a designers clothes. The dresses they had on their website were hundreds of dollars less than you would find them at the mall. The clothes were actually marked down to bargain basement prices. The target website has better every day specials than Wal-Mart; whatever you are looking for electronics or bedding Target has the better shopping deals online. Target shipping prices on products is cheaper than Wal-Mart also.
Wal-Mart has site to store shipping for products. I have found that the site to store shipping takes longer than having products shipped by Target. Target has a warehouse that is located near our town. The products that are ordered out of Target warehouse ships in three days, not two weeks later.
Shopping for Christmas presents is easier when I go to Target than Wal-Mart. The store is decorated very tastefully; the products I am looking for...