Comparative Analysis Of Apple And Dell

1804 words - 8 pages

Comparative Analysis of Apple and Dell

Table of Contents

Introduction……………………………………………………….………………………………………………….…………………3
Apple Corporation Overview…………………………………………………………………………………….………………4
History
Products
Major Competitors
Dell Corporation Overview……………………………………………..………………………………….…………………….4

History
Products
Major Competitors
Ratio Analysis……..…………………………………………………………………………………………….……….……………6
Liquidity & Efficiency…………………………………..….……….…………………………….……………………6
Solvency………………………………………………………………………….………………………………….………8
Profitability………………………………………………………………………….……………………………..….…..8
Conclusion………………………………………………………………………………………………………………………………9
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Apple, headquartered in Cupertino, California, is best known for hardware products including the Macintosh line of personal computers and related peripherals, the iPod line of portable media players, and the now ubiquitous IPhone.
The current Apple product line includes the IMac, The Mac Mini, The MacBook, The IPad, The IPod, and of course various versions of The IPhone. Apple products used to be used mostly in schools, and by graphic artists. Now, everywhere you go someone is texting, or talking on his or her IPhone, while other people are doing work on their IPad. Apple has positioned itself as providing the most reliable, least crash resistant, and the most powerful personal computing devices on the market. Competitors such as Hewlett-Packard, Lenovo, Toshiba, and Dell still have a place in the market, but Apple is the clear leader whose brand most people recognize worldwide.

DELL

Overview
The Dell computer company history began in 1984, when Michael Dell, a freshman pre-med student at the University of Texas in Austin, began selling custom-built personal computers out of his off-campus apartment. Michael Dell purchased computer parts wholesale, assembled them into personal computers, and sold them through mail order. He sold the computers as clones of the popular IBM computers at very competitive prices.
By selling directly to consumers, Dell eliminated the middleman and before long, monthly gross income was $80,000. This success prompted Michael Dell to drop out of school and incorporate his blossoming business. Dell Corporation was born (Shea 2013).
Originally, Michael Dell called his computer company PCs Limited, but he changed to Dell Computer Corporation in 1988. Also in 1988, the Dell Company went public, selling stock market shares for $8.50 each. Today, Dell offers a complete line of desktop and notebook PCs, network servers, printers, data storage systems, projectors, HD televisions, home theater systems, mobile phones, smart phones, cameras, and a vast array of technology accessories. In addition, Dell markets third-party hardware and software, and provides services such as computer consulting, support, and training (Shea 2013).
Dell shares the PC market with companies such as, Apple, Lenovo, and Toshiba. A major strategy for Dell is to differentiate itself from competitors by being the most environmentally friendly IT company. In 1992, Dell created and marketed the first completely recyclable PC computer. Then in 2006 Dell was the first computer computer company to offer free recycling of its products to consumers. Despite Dell’s forward thinking, demand for PCs is changing. There is a global problem for PC makers like Dell. According to Loren Locerde, vice president of International Data Corporation (IDC) says that people used to buy new PCs every three years, but now they wait for up to ten years to replace their PC. People find that trading up for a newer and faster processor is not a...

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