BA 620 – Project 3 –Company Analysis
Question 1 Response
All required documents are attached
Question 2 Response
WMT business strategy, goals & objectives: According to page 5 of the 2014 Annual Report, Wal-Mart’s goals and objectives include: “positioning to serve customers, expand opportunities for store associates; drive operational excellence by driving productivity loop to leverage operating expenses; earning trust in communities; ensuring solid performance in challenging environment of retail ...view middle of the document...
In addition, Forbes states a major business challenge for Wal-Mart in 2014, was the trouble to understand local customer preferences in India and China. The managerial problem is: “large stores are looked upon as being expensive”, Chinese and Indian customers do not buy food in bulk and prefer buying fresh items in small stores in small quantities. Also Chinese view cheap food as being of low quality. Therefore, Wal-Mart needs to convince this target market’s potential costumers of the quality and freshness of the food despite low price (Loeb, 2014). Another business challenge for Wal-Mart managers is the implementation of the price matching policy, which is not uniform across all stores. Price matching is a very powerful marketing tool but, store managers are expected to make own decisions regarding whether or not to grant a price match (Dudley & Rupp, 2013).
Legal and regulatory challenges facing WMT: According to page 26 and page 27 of the 2014 Form 10-K, Wal-Mart (defendant) is facing numerous legal cases regarding: wage and hour class action lawsuit (violation of federal/state wage laws) and gender discrimination class action lawsuit (discriminatory pay and job promotions for women). Other legal challenges include: securities class action lawsuit and violation of FCPA by breach of fiduciary duty (i.e. bribes) (Wal-Mart, 2014). In addition, Wal-Mart (defendant) faces an environmental damage lawsuit by the Environmental Department of Porto Alegre Municipality notified Wal-Mart Brazil of soil contamination from oil leakage stemming from power generating equipment in 9 Brazil store locations. All of these cases have not adversely affected Wal-Mart’s financial performance (Wal-Mart, 2014).
Governance structure of WMT: The governance structure of Wal-Mart is summarized by page 9 of the 2014 Proxy Statement or Appendix Item 6. Based on Item 6, it is evident that 10 of the total 16 Board members are independent which reflects Wal-Mart’s commitment for outsiders to advance their careers and make an impact on the organization. It also indicated Wal-Mart’s management is open to new ideas to enhance the company, which prevents “groupthink”.
Independent members and Insiders on the board: Independent board members: Aida M. Alvarez,James I. Cash, Roger C. Corbett,Pamela J. Craig, Douglas N. Daft, Timothy P. Flynn, Tom Horton, Marissa A. Mayer, Steven S Reinemund, Kevin Systrom, and Linda S. Wolf (Wal-Mart 2015). Inside Directors: Michael T. Duke, C. Douglas McMillo, Gregory B....