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Communication Essay

1371 words - 6 pages

 

Communication Plan
Jan 2016 – June 2017

Table of Contents

I. Strategy Overview…………………………………………..……………………....2
II. Communication Platforms………………………………………...……………….4
III. Messaging……………………………………………………………………….......6
IV. Campaigns…………………………………………………………………...…….10
V. Activities…………………………………………………………………………....12
VI. Results…………………………………………………………………...………….14

Section I. Strategy Overview

Online Communication Objectives
1. To draw attention to different types of diabetes.
2. Bring forth the knowledge to the public health on the importance of diabetes treatment.
3. Identify the correct audience to build the foundation for the new program.
...view middle of the document...

Positioning Statement (Internal)
Our program main benefits is to provide adequate information to an audience who needs information on diabetes. Offering benefits that allows the each generation for elderly to the new generation the opportunity to acquire free and knowledge information. Our program differ from other programs because we offer service via social media to get our point across, we offer seminars, counseling, and planning for individuals needing information. We offer cost and benefits for those who cannot afford the treatment. Our program also offer blood sugar testing and treatment steps every 3-6 months.

Desired Action

In our new diabetic program we would like the out audience and member to be engaged in all we do. This will help market the program. We can also build and enhance the program on many levels. Our program would like to attract all types of audiences. We would like to engage in the program, also. We do ask but do not require the audience to participate in the below.

1. Become a member of the program
2. Volunteer with different activities
3. Attend at least one conference throughout the year
4. Subscribe to get email updates
5. Take advocacy action
6. Share stories or testimonies
7. Comment & engage on social media, web-site

Section II. Communication Platforms

Communication Channels, Target Audience & Message Frequency

1. Website Articles
* New article once a week (see Section III for messaging topics)
* Target audience includes:
i. Baby Boomers
ii. Gen-X
iii. Gen-Y

2. Email Marketing
* E-newsletter once every 1-2 weeks
* Periodic email blasts around one key issue
* Target audiences
iv. Baby Boomers
v. Gen- X
vi. Gen-Y

3. Facebook
* Multiple updates each week (ideally several per day)
* Periodic promoted posts for excellent resources or important messages
* Target audience
vii. Generation X (1965-1982)
viii. Generation Y/Millennial ( 1983-2000)
ix. Baby Boomers

4. Twitter
* Multiple tweets each day
* Target audiences:
x. Gen-Y
xi. Gen-X
xii. Baby Boomers

5. YouTube
* New video each month with the testimonies and cover of the program then share across other platforms
* Target audiences: all

6. Pinterest
* Multiple pins each week
* Target audience:
xiii. Gen-X
xiv. Baby Boomers
xv. Gen-Y

7. Change.org
* Once every few months, around compelling and strategic issues
* Petition created to target a key decision-maker
* Target audience:
xvi. Baby Boomer
xvii. Gen-X
xviii. Gen-Y

Section III. Messaging

A. Article Topics – To Publish on Your Website (and then sent out via email)

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