The word ‘communication’ was gotten from a Latin expression ‘communis’ which implies distribution. Communication involves transmitting information amid people so as to facilitate collective understanding. Conrad and Poole (1998:5) describe communication as “a process through which people, acting together, create, sustain, and manage meanings through the use of verbal and nonverbal signs and symbols within a particular context”. Overtime, the techniques and ways of communicating have developed significantly. In history, hieroglyphics and primordial cave paintings were employed when conveying messages. At present, communication has developed and is quite undemanding. Video ...view middle of the document...
This reflects in the fact that encouraging a system of open communication in an organization shows that there exists trust in the employees and in their opinions. Communication then becomes a useful tool.
The Japanese achieved superiority by promoting open communication even to the lowest layers in their organizations. This resulted in a longer period for making decisions in contrast to the western method of prompt decision-making, but when an agreement is reached, it is immediately taken up by all levels of the organization; this corporate feat led to proficient and successful actualization of the decisions made. This Japanese method of organizational communication boosts employee allegiance and the organizational culture is reinforced by joint effort not individual achievements.
Corman et al. (1995:1) describe organizational communication as “the study of how organizations in social collectives is produced and affected by communication’’.
Organizational communication involves the exchange of discussions and substance amongst individuals working jointly in an organization to achieve organizational goals.
Every organization, irrespective of size, should be experienced when it comes to communication (if it wants to be successful). As the 21st century progresses, one would expect that organizations would find it easy to develop and preserve communication lines amidst employees. With the present technology and globalization, there is more interconnectivity than there has ever been at any stage of human history. However, organizations are still having difficulties regarding communication; this might be due to inefficiency in managing these numerous means of communication or information overload. Meeting agendas, consignment orders, report deadlines, and at times customers could be lost while organizations are busy trying to steer through numerous forms of communication. Also, cultural and linguistic differences can make matters worse. Ineffective communication frequently leads to negligence and mismanagement.
Importance of Communication Skill Training
Effective communication in an organization is one of the important instruments for creating a sustainable competitive advantage for the organization within a dynamic environment in a modern corporate world (Bergelson M.B. 2003). Noor, Kazi M (2011 pg. 5) cites Robert Kent, former dean of Harvard Business School who said, “In business, communication is everything.” It is essential for effective functioning of every part of an organization.
The importance of effective communication for managers cannot be overemphasized as everything a manager does, involves communication. Stewart (1967) reported that managers spend the majority of their time interacting with other people. In a typical day, top managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. And when you get to the top management team, it could be as much as 90 percent of their time, thus there...