Paper #1: Three Persuasion principles
Netflix wins again
One of the many avenues of persuasion comes from reciprocation when someone does or gives you something and then you feel a need to return the favor. I fell victim to this when I was a freshman in college. While in high school, my parents utilized a standard cable package with no need of buying any premium cable channels. This was the norm to me. However, as I was exposed to dorm life, I quickly realized that some of the shows on Netflix were actually very intriguing. My dorm roommate made an account and I found myself surfing through Netflix rather than flipping through channels. Everything was ...view middle of the document...
When Netflix gave me the free month, they were confident that I was going to have a hard time giving up their service and persuaded me into paying for the movies. To this day I still pay for my Netflix account, even though some months will go by without me watching a single movie.
I will worry about that later
Another power of persuasion is the act first, care later principle. This principle says that normally your attitude dictates action, but your attitude can follow action as well. I was now a sophomore in college and moving into an off campus house. I was shopping around for a television, and I did not really set a budget for myself. I allowed myself to look at many styles and prices of televisions, and ultimately tried to justify my reasoning in buying a better, yet more expensive, TV.
My shopping process was well over two months long, as I wanted to be sure I found the perfect television for my new house and new lifestyle. I had this plan of how I would compare prices, styles, and set up of all of these televisions, until one day I went into the store, found a TV I liked, and walked out with it that same day. As I was driving home I was uneasy with myself about my purchase, not sure if I made the right decision because I found it strange how confident I was when purchasing the television. It was so unlike the prior months of shopping. I even contemplated not taking it out of the box so I could return it. When I arrived home, I had my roommate help me take it out of its box and set it up. Instantly I fell in love with the large flat screen, great color image, and powerful sound system. After only one night with this new purchase I thought “how did I live without this wonderful machine?” and I was relieved knowing I made the correct decision.
In this scenario, my action was buying the TV, and my attitude of joy and relief followed soon after by telling myself I had made the correct decision without a doubt. My attitude proceeded my action in this example and most likely would have no matter which television I chose on that day.
Who are you anyway?
Persuasion cannot only occur with someone trying to sell you a product or an idea, but also can appear by the person you are and the way you dress. One principle of...