This website uses cookies to ensure you have the best experience. Learn more

Collaborative Marketing Plan Essay

4045 words - 17 pages

Collaborative Marketing Plan
Sony Corporation
Group 3

Collaborative Marketing Plan
Sony Corporation

Table of Contents
1. Executive Summary 2
2. Company Description 2
3. Strategic Focus and Plan 3
Mission
Goals
Core Competency and Sustainable Competitive Advantage
4. Situation Analysis 5
SWOT Analysis
Industry Analysis
Competitor Analysis
Company Analysis
Customer Analysis
5. Market-Product Focus 10
Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
6. Marketing Program 11
Product Strategy
Price Strategy
Promotion Strategy
Place Strategy
7. Financial Data and Projections 16
Past Sales Revenue
Five-Year ...view middle of the document...

In addition to electronics, Sony Corporation is an entertainment company that pioneers in motion pictures, music, and financial services.
Many subsidiary companies exist under Sony Corporation including Sony Electronics Inc. which is the largest component of Sony Corporation of America. Sony Electronics Inc. is headquartered in San Diego, CA and is the holding company for Sony's U.S. based electronics and entertainment businesses. Sony Electronics is currently in the process of developing a new product called Tracker Stickers and is very excited about the future success of these innovative, high-quality products.

3. Strategic Focus and Plan
Mission
Sony has the vision to lead the AV/IT industry by providing the most cutting edge innovations in all emerging and existing markets. Sony prides itself in leading the industry as a benchmark setter for research and development, while providing products at the most economical price for consumers. Part of the mission and vision of Sony is to dominate the market by streamlining its global operations in order to reduce costs, increase efficiency and maximize profits for the shareholders. The new comprehensive marketing and management strategy will focus on five main initiatives in order to achieve Sony’s mission to be the leader in the technology industry and provide the most return for both customers and stakeholders. The five initiatives focus on aggressively strengthening Sony’s core technological and business areas, significantly improving the technology and profits for the television business, growing in emerging markets, developing new areas of business and increasing the rate and quality for innovation development and restructuring the company’s business and financial management for greater efficiency and resource utilization. Sony believes that the new direction will accelerate and elevate the company’s position in the AV/IT industry ahead of its competition.
Company Goals
As a company, we have both financial and non-financial goals. Quite simply put, financially, our goal is growth. The last fiscal year, ending March 2012 reflected hard hits, but true innovation is the key. We strive to not only grow our company, but the electronics business as well. We want our innovation to inspire the world around us that is how we can meet our goals. It is integration and entertainment that we want to use to inspire. We want our growth to be just that, but also strength. We aim for sales of 8.5 trillion yen, an operating margin in excess of 5% and a return on equity (ROE) of 10% in fiscal year 2014.
We want to improve for the world around us with our groundbreaking products and uniquely cutting edge technologies, of course, but this is not where we wish to stop extending our hand. The technological advancements we aspire to will also come with the implementation of corporate social responsibility. We want to responsible with the environment and to improve society through targeted initiatives....

Other Papers Like Collaborative Marketing Plan

Personal Statement Essay

1232 words - 5 pages and triggered my inquisitive to dig deep upon this field. Later, I chose to major in Economics, which would serve as a solid foundation for higher studies in International Marketing. The high-quality education and the rigid discipline that I received from XXX instilled in me the value of independent and collaborative learning. Like me, most of my classmates were all very capable and self-motivated. Here, I established working relations with

Collaborative Business Processes Essay

2083 words - 9 pages networks would allow workers to collaborate on work form any location on the globe. The entrance of real 3D online communities ( similar to that already seen in 2nd life) would allow for workers to remotely log into boardrooms and collaborate on meetings, notes could be taken in wikis, which can link to personal work objectives, this can then added to a diary that provides a work plan for scheduled tasks. • understand the collaborative

Collaborative Tools

2555 words - 11 pages that provides a place to share, develop, and edit information instantaneously (What is WebEx). It combines teleconferencing with desktop sharing. WebEx can be used to hold collaborative meetings, sales presentations, live online training, marketing webinars, and consulting (What is WebEx). One of the best features of WebEx is that participants can join no matter what platform they are using; WebEx works with Windows, Mac, Solaris, Linux, and UNIX

Namaster Solar Case

640 words - 3 pages community, 4) Care for our company, and 5) Care for ourselves (Lawrence et. al, 2010). As stated by Lawrence et. al (2010), Namaste’ Solar was committed to creating a collaborative and equitable culture. These values were consistent with the way in which the internal and external audiences are affected. Another technological innovation and marketing tactic was created in 2008 when Namaste’ hired a new director of marketing and communications

Marketing Strategy Case

525 words - 3 pages systems for marketing assist the enterprise identify and target possible customers and generate guides for the sales team. Organizations started to change their structures from hierarchical and mechanistic to more flexible, collaborative and organic. Currently, all markets and environments have uncertainty and changing. Therefore, the organization should be more organic to adapt the rapidly changing environment. How the organization’s functional

Significance of Promotions in Marketing and for Its Objective

4841 words - 20 pages domestic and international marketing  Domestic Marketing | International Marketing | Main languageDominant cultureResearch straightforwardRelatively stable environmentSingle currencyBusiness conventions understood | Many languagesMulti-cultureResearch complexOften unstable environmentExchange rate problemsConventions diverse and unclear | The varying environments within which the marketing plan is implemented may often rule out uniform

Social Media as a Knowledge Management Tools

1227 words - 5 pages media gets out of hand (Poyhart, n.d.). Many organizations have successfully integrated social media within their firm’s overall strategy, which increase knowledge-sharing and incremental knowledge creation. As a result of this integration, social media fosters collaborative innovation within the organization and improves communication processes, which are some of the key tasks in many work processes. Effective usage of social media improves team

Marketing

5405 words - 22 pages Education, Inc. Publishing as Prentice Hall 23 blank 2 Developing Marketing Strategies and Plans Chapter Questions How does marketing affect customer value? How is strategic planning carried out at different levels of the organization? What does a marketing plan include? How can management assess marketing performance? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 26 Phases of Value Creation and

Material Management Proposal

2071 words - 9 pages (Langabeer, 2008, p.241). Hence, this paper will: 1) discuss the role of material management and the role of operations managers in this process, 2) identify possible constraints the hospital may experience in its supply chains, 3) describe the potential effects of implementing a new collaborative planning process, 4) justify implementing a new collaborative planning process, and 5) provide suggestions on how to keep the hospital supplied during a

Adelphia's Training Plan for Success

1059 words - 5 pages actions, not one-off deals driven by temporary competitive or financial benefit.” A collaborative team of experts in the processes of communication, collaboration, and conflict management assembled to create a plan to increase the effectiveness of groups and teams. The first plan of action in the collaboration process would require Adelphia’s research and development team to research the other company’s business culture before collaborating

Case Study

1665 words - 7 pages business plan, the one that led to the advent of a revolutionary new market, i.e. microcomputers and later iPods and iPhones. It serves to address why this business plan, if in fact there was a creditable one to begin with, did not achieve’-in terms of business management’- an unprecedented if not historic record of business design and implementation; at least one that could be looked upon as a shining example of how to introduce an amazing new product

Related Essays

Kpj Report

4095 words - 17 pages segment in Asia, Middle East and Australia. The marketing strategy of KPJ directly assisted in the government’s plan, health care travel industry. In addition, with the significant of increasing of the international clients and local community, KPJ had invested almost RM900 million to construct seven new hospital in the coming few years. KPJ planned to afoot new development of the hospital in the area of Klang, Pasir Gudang, Muar, Kangar, Kuantan

Materials Management Proposal Essay

1073 words - 5 pages incompatibilities (Kohli & Jensen, 2010). Collaborative planning processes include the elaboration of sales and operation planning. Utilizing this process would have a significant impact in the implementation of the creation of a new collaborative planning process. The basic Sales and Operation Planning process is a highly meticulous, collaborative process that occurs cross-functionally from senior management, supply chain, manufacturing, sales, marketing

Barilla Spa Case Response Essay

1424 words - 6 pages forecasting. 8. Implement JITD | Implementation Plan Recommendation | Activity | Who – PrimaryBarilla Head OfficeDOsSalesMarketingFinanceIT | Who – SupportBarilla Head OfficeDOsSalesMarketingFinanceIT | WhenImmediate (I)Short run (S)Medium (M)Long run (L) | 1. | Collaborative sales planning approach. | Barilla Head Office, DOsSales,Marketing, Finance,IT | | I | 2. | Review and analyse the distributor’s shipment data

Customer Relationship Marketing Essay

3301 words - 14 pages ------------------------------------------------- Customer Relationship Marketing ------------------------------------------------- Customer Relationship Marketing The Importance Of CRM in Business-to-Business Practices The Importance Of CRM in Business-to-Business Practices Contents 1. Introduction 2 2. The Importance of Customer Relationship Marketing 3 2.1 Business Buyer Characteristics 4 2.2 Collaborative Relationships 5