This website uses cookies to ensure you have the best experience. Learn more

Code Of Ethics In Advertising Essay

2471 words - 10 pages

Advertising Code of Ethics

1 August 1996
BASIC PRINCIPLES
1.
All advertisements must comply with the laws of New Zealand.
2.
No advertisement should impair public confidence in advertising.
3.
No advertisement should be misleading or deceptive or likely to mislead or deceive the consumer.
4.
All advertisements should be prepared with a due sense of social responsibility to consumers and to society.
5.
All advertisements should respect the principles of free and fair competition generally accepted in business.
RULES
1.
Identification - Advertisements should be clearly distinguishable as such, whatever their form and whatever the medium used; when an advertisement appears in a ...view middle of the document...

6.
Fear - Advertisements should not exploit the superstitious, nor without justifiable reason, play on fear.
7.
Violence - Advertisements should not contain anything which lends support to unacceptable violent behaviour.
8.
Denigration - Advertisements should not denigrate identifiable products or competitors.
9.
Testimonials - Advertisements should not contain or refer to any personal testimonial unless it is genuine, current, related to the experience of the person giving it and representative of typical and not exceptional cases. The claims in the testimonial should be verifiable.
10.
Privacy - Unless prior permission has been obtained an advertisement should not portray or refer to any persons, whether in a private or public capacity, or refer to any person's property, in a way likely to convey the impression of a genuine endorsement.

11.
Advocacy Advertising - Expression of opinion in advocacy advertising is an essential and desirable part of the functioning of a democratic society. Therefore such opinions may be robust. However, opinion should be clearly distinguishable from factual information. The identity of an advertiser in matters of public interest or political issue should be clear.
12.
Safety - Advertisements should not, unless justifiable on educational or social grounds, contain any visual presentation or any description of dangerous or illegal practices or situations which encourage a disregard for safety.

Code of Ethics for Advertising
Our Code of Business Conduct reflects the values that sit at the heart of Liberty Global and
embodies our commitment to conduct business with honesty and integrity, in accordance with
high ethical and legal standards, and with respect for each other and everyone with whom we do
business.

The Code of Business Conduct is extended through our Code of Ethics for Advertising to include
the way in which we approach all our advertising and marketing communications.

We adhere to the principles of the International Chamber of Commerce’s Code of Advertising
and Marketing prescribing that all marketing communications should be legal, decent, honest and
truthful.

In all of our advertising activities and contact with customers, we aim to meet the very highest
standards in truthfulness and honesty. We seek to substantiate all claims before they are aired or
published and we do not make or endorse any communication that misrepresents the
characteristics of any product or service or omits facts that could mislead our customers.

We are committed to ensuring that our advertising activities are decent and responsible and we
make every effort to ensure the images and language used does not go beyond what the vast
majority of people consider acceptable. Nothing we do is intended to encourage prejudice,
violence, cruelty, or to cause offense or distress.

Additional care is taken in all advertising and marketing communications to be sensitive to
...

Other Papers Like Code of Ethics in Advertising

Personal Code of Ethics Essay

2014 words - 9 pages Personal Code of Ethics My Personal Code of Ethics: In everyday life it is important to strive to maintain a strict code of ethics. Ethics are the foundation of any profession and almost every company you work for has a code that they and their employees try to do live by. For me someone who intends on a career in the business field my code of ethics is not that different from many of the professions we learned about. The first thing I

Business Code of ethics Essay

567 words - 3 pages Business Code of EthicsCode of ethics is vital for any business to run smoothly as it saves company, employees and customers from conflicts and serious management issues.We believe compliance to code of ethics is source of advantage for our company.. The Company`s Code of ethics provide basic set of rules and standers that guide management in decision making as management can develop policies, guidelines and rules based on these set of ethics

Code of Ethics

600 words - 3 pages Code of Ethics The amusement park has a formal code of ethics that consist of rules and guidelines in regards to employee behavior. These rules and guidelines are put in place to ensure efficient business operations. All employees are held accountable for following the code of ethics. There is zero tolerance for conduct that interferes with operations, and is offensive to customers or coworkers. The amusement park’s aim is to conduct

Boeing-Code of Ethics

568 words - 3 pages Code of Ethics In March of 2005, Boeing’s Board, “asked for and received” CEO Harry Stonecipher’s resignation, this action was taken following an investigation into a personal relationship between Stonecipher and a female executive of the company (MSN Money, 2005, p.1). Stonecipher was brought in to put a series of scandals behind the company and had been credited with a more aggressive marketing approach. As a result of this ethics

Code of Ethics

1673 words - 7 pages Ethics is to aid and encourage the members to effectively provide extraordinary Christian counseling to their clients. In doing this, “the primary goals of the AACC- to bring honor to Jesus Christ and his church, promote excellence in Christian counseling, and bring unity to Christian counselors” (AACC Code of Ethics, 2004) can be accomplished. The ACA Code of Ethics is explained through five key purposes. These purposes include ethical

Code of Ethics

516 words - 3 pages CHIPOTLE MEXICAN GRILL, INC. CODE OF ETHICS FOR CO-CHIEF EXECUTIVE OFFICER As the Co-Chief Executive Officer of Chipotle Mexican Grill, Inc. (the “Company”), I acknowledge that the Company is committed to honesty and ethical conduct in all areas of its business and that officers with responsibility for the conduct or supervision of the Company’s financial affairs play a special role in preserving and protecting shareholders’ interests. In

Accounting Code of Ethics

1255 words - 6 pages aCCOUNTING cODE of eTHICS LaToya Wallace AC504 APril 10, 2012 Accounting Code of Ethics Introduction The accounting system is ever changing and constantly evolving. Therefore, it is extremely that accountants adhere to very high ethical standards. The code of ethics for accountants “guides those in the profession to behave in a respectful, controlled and moral way. Clients need to have confidence in the business practices of

Code of Ethics Analysis

542 words - 3 pages Code of Ethics Analysis Tina Levering HSM/230 May 17, 2015 Carrie Cooper Code of Ethics Analysis The purpose of the NASW Code of Ethics is to provide guidelines for social workers to follow that will aid them through making decisions that are of an ethical nature. In the field of social services a social worker will likely face many decisions in which this guide will be of great help. According the NASW Code of Ethics, there are six

Code Of Ethics

770 words - 4 pages I currently reside in the state of California. A code of professional ethics is a voluntary assumption of self-discipline above and beyond the requirements of the law. The purpose of this paper is to evaluate the California accounting code of ethics. "As professional, certified public accountants (CPAs) perform an essential role in society" (FITCH, 2001). The code of professional ethics for public accountants was developed by the American

Code of Ethics - 2330 words

2330 words - 10 pages community how we will conduct business and there would be nothing for the community to hold us accountable to. Education Education on the code of ethics for any business is paramount. Without education, employees would not know what is expected of them, and it would be difficult to hold employees accountable to standards without education. Education may be time consuming, but it well worth it in the long run. Implementation Plan The

Ana Code of Ethics

1247 words - 5 pages The ANA code of ethics as described in the book of Conceptual Foundations as: ANA's Code of Ethics for Nurses, 2001 • 1. The nurse, in all professional relationships, practices with compassion and respect for the inherent dignity, worth, and uniqueness of every individual, unrestricted by considerations of social or economic status, personal attributes, or the nature of health problems. • 2. The nurse's primary commitment is to the person

Related Essays

Code Of Ethics Paper

1200 words - 5 pages Code of Ethics Paper Jody Long HCS 435 June 21, 2010 Bob Vella Code of Ethics Paper The code of ethics is a list of rules and policies that is used to get acceptable behavior from members of a group, association, or profession. Each organization has its own code of ethics to work by. Not only does a code of ethics help with the confidence in the organization but also can show that members are committed to the ethical guidelines that

Code Of Ethics Essay 3802 Words

3802 words - 16 pages combined with a regulatory body, standards to determine who may be excluded from the profession on account of unacceptable behaviour. According to Jamal and Bowie (1995) codes of ethics are designed to address three major issues. First code of ethics address instances in which a profession’s self-interest may conflict with public’s interest. For example should social workers be expected to disclose to police confidential information about crimes a

Code Of Ethics Essay 1381 Words

1381 words - 6 pages Code of Ethics One word: Enron. Most people that follow business know that corporation’s name. In November, 2001 the company admitted to using faulty accounting that had inflated income figures over a four year period of $586 million and a month later the company filed for Chapter 11 bankruptcy (Maxwell, 2003, p. 1). Enron’s executives were not following a code of ethics designed to help protect against dishonest business practices and

Code Of Ethics Nursing Essay

1501 words - 7 pages , they are able to deliver the care required by the profession and also expected by the society. The importance of the code of ethics for registered nurses guarantees that nurses are accountable for their actions, ethical problem are dealt with in a most appropriate way, nurses are guided about their roles and responsibilities and to ensure that highest standard of care are provided. Ethics is derived from the Greek word “ethos” that means